What does a HubSpot implementation cost?

Of the 75 firms here, 33 publish a price and 42 publish none. Where a figure exists, onboarding packages run from a few hundred to several thousand, and full migrations from a legacy CRM run into five figures. Ask what the published number includes: the data import is usually the part that decides the real cost.

Does a partner earn commission on my HubSpot licences?

It can. The programme allows partners to resell licences, so being a partner tells you nothing either way. 64 of the 75 firms here say nothing about it, 6 say you can buy through them and 5 say they do not sell or mark up licences. Ask directly, because the answer sits behind advice on which products and how many seats.

Who owns the portal and the custom code when we part ways?

Read the terms rather than the services page. 58 of the 75 firms here publish nothing on it. 5 say the build is yours and 12 keep rights in the work or licence it back to you. Ask specifically about custom-coded actions, private apps and integrations, which are the pieces most likely to be retained.

What does a partner tier actually measure?

Sales. Points accrue per $100 of monthly recurring revenue, and sourcing a new deal earns five times what servicing an existing customer's portal earns. The top tier also carries a retention floor of 80 per cent gross revenue retention. Nothing in the formula measures whether an implementation worked, so read the tier as a measure of scale, not of craft.

How many of these firms belong to the same group?

9 of the 75 listed here belong to 3 groups, each holding its own listing with its own review count. Several do not mention it on their own site. A group is not a drawback and can be a reason to hire one of its members, but it is worth knowing before you put three of them on a shortlist.

Should we hire a specialist firm or a freelancer?

A freelancer is usually cheaper and fine for a defined change: a workflow, a report, a property clean-up. A firm earns its money on work that spans people, such as a migration with dirty data, an integration nobody owns, or a rebuild where sales and service disagree about the pipeline. 65 firms here name migration work and 41 name custom development.

What should we ask on the first call?

Four things, in this order. Who will actually do the work, and are they employed here. What happens to the portal and any custom code if we leave. Do you earn anything on our licence spend. And what does your published price exclude. The answers take five minutes and tell you more than any case study.

The directory

HubSpot partner agency directory: what the tier does not tell you

64 of the 75 firms here never say whether they earn on the licences they recommend, and 58 never say who owns the build when you leave. Most publish no price at all. This is what each one publishes, read off its own site.

75: HubSpot partners, checked one by one
64: Do not say whether they earn on the licences they recommend
58: Do not say who owns the build when you leave
33: Publish a price. The other 42 do not

Three questions

Does your implementer get paid on the software it recommends?

A partner can resell HubSpot licences and earn a share of what you spend on the software. The programme allows it either way, so being a partner tells you nothing. What matters is whether this firm says so, because the advice you are buying includes which products to take and how many seats to put on them.

Of the 75 firms here, 64 say nothing about it. 6 say you can buy your licences through them and 5 say they do not sell or mark them up. The silence holds at every tier, so the firms selling the most HubSpot are no more likely to tell you.

The second silence is what you keep. Most of the firms here (58 of 75) do not say who owns the portal, the workflows and the custom code when the engagement ends. Among those that do, 12 keep rights in the work and 5 say it is yours, and nearly every answer either way sits in a terms page rather than on a services page.

What the 75 firms publish

	Says	Silent
Whether it earns on your licences	11	64
Who owns the build when you leave	17	58
Who actually does the work	27	48

Silent on licences, by partner tier

Elite43 of 51
Diamond21 of 24

Counted from what each firm publishes on its own site, read in September 2026, including its terms. This records what they say, not what they do: a firm that does not address a question is silent, never in the wrong.

First, the badge

Gold, Platinum, Diamond and Elite are a sales measure

It is the first thing a buyer sorts by and the thing it measures is not what they think.

Any firm that signs up becomes a HubSpot solutions partner, and the tier above that is earned on revenue. Points accrue per $100 of monthly recurring revenue, and sourcing a new deal is worth five times servicing an existing customer's portal. To hold the top tier a firm needs tens of thousands of dollars of sourced monthly revenue, plus a retention floor of 80 per cent.

So a HubSpot elite partner is a firm that sells a great deal of HubSpot and whose clients mostly keep paying for it. That is worth something. It is not a statement that the implementation was any good, and there is no tier that is. 51 of the 75 firms below hold the top tier, and they are not ordered above the rest on this page for that reason.

The same caution applies to the badge language. A HubSpot certified partner has at least one employee who has passed an exam, which is a real requirement and a low bar. And the HubSpot partner directory itself sorts by tier and rating, which is why almost every firm on its first page looks identical: across the programme, 97 per cent of partners with ten or more reviews sit at 4.8 or above.

Second decision

What you need doing decides the shortlist

Most of these firms list most of these services. Start from the job you are actually buying.

A HubSpot implementation agency and a HubSpot onboarding agency are often the same firm selling two different sizes of the same job. Onboarding is the guided start, usually fixed price and measured in weeks; 59 of the firms below name it. Implementation is the build around it, and that is where a data model, a migration and a handful of integrations turn a fixed price into a range.

CRM implementation
75
Standing the platform up
Integration
73
Joining HubSpot to the rest of the stack
Migration
65
Moving off Salesforce or a legacy CRM
Training
64
Teaching your team to run it
Onboarding
59
The guided start, often priced
Reporting
54
Dashboards and attribution
RevOps
46
Running the system after it is live
Data architecture
44
Objects, properties, the model
Custom development
41
Code, apps and the APIs
Sales enablement
16
Pipelines, sequences, adoption
Service desk
12
Help desk and knowledge base
CPQ and billing
7
Quotes, payments, revenue

The counts are how many of the 75 name each kind of work, not how well they do it. Two labels deserve care.

A HubSpot development agency writes code against the APIs, builds private apps and owns the things that break at two in the morning, which is a different discipline from configuration. A HubSpot CRM agency usually means the data model and the pipeline rather than the marketing side, and 41 firms here name custom development explicitly.

Who owns whom

Some of these listings are the same company

HubSpot's directory shows every partner as independent. Several are not, and they each carry their own review count.

HubSpot's directory lists every partner as though it were independent. 9 of the 75 listed here are not: they belong to 3 groups, and each one holds its own listing with its own review count. Shortlist three names from one of these groups and you have shortlisted one company.

4 of them do not mention it anywhere on their own site. Those are recorded from the group's own site instead, and the card says which source it came from. It is the one place on this page where a fact about a company does not come from that company.

None of this is hidden in any meaningful sense, and none of it is wrong. A group can be a good reason to hire one of its members: shared engineering, cover across time zones, someone to escalate to. It is simply not visible at the point where a buyer builds a shortlist.

Siloy
4 listings
- BBD BoomElite · 254
- WebsElite · 228
- ProsperoHubElite · 177
- Conversion CrewElite · 113
772 reviews between them, which is what a shortlist counts more than once.
Six & Flow
3 listings
- Bright DigitalElite · 372
- Six & FlowElite · 134
- SystonyElite · 100
606 reviews between them, which is what a shortlist counts more than once.
Avidly
2 listings
- AvidlyElite · 495
- Blue FrogElite · 299
794 reviews between them, which is what a shortlist counts more than once.

Buyer's guide

How to choose a HubSpot partner agency

Five questions, in the order they usually decide things. Every figure is computed from the directory above.

Shortlisting a HubSpot partner agency comes down to four questions asked before the proposal arrives. Each one is answered on some of the sites below and conspicuously absent from most.

1. Ask who gets paid when you buy more software

This is the question with the widest silence and the largest consequence. 64 of the 75 firms here do not answer it. A firm that resells your licences is not doing anything improper, and several say plainly that they add nothing to HubSpot's own price. But the recommendation on which products to buy and how many seats to put on them is worth more scrutiny when the recommender is paid on it.

2. Read the terms before the case studies

Almost every answer about ownership on this page came from a terms page, not a services page. 12 firms state that they keep rights in what they build, sometimes licensing it back for internal use only; 5 state the opposite. The rest are silent. Custom-coded workflow actions, private apps and integrations are the pieces that matter here, because they are the hardest to rebuild.

3. Find out who will actually be in your portal

48 of the 75 firms here do not say who does the work. 16 say their own people do, 4 reserve the right to use third parties in their contracts, and 2 name an offshore delivery team.

None of those arrangements is wrong. But hiring a firm and getting a subcontracted HubSpot consultant you never met is a different purchase from the one you thought you were making, and the contract is usually where that is decided.

4. Treat a published price as the floor

42 of the 75 firms publish nothing at all, which is normal in this market and not a red flag on its own. Where a price exists, check what it excludes. Data migration, deduplication and the integrations nobody has mapped yet are the three things that move a fixed onboarding fee into a range.

Not published42
$5,000 and up26
$2,500 to $5,00025
Under $2,50020

A firm is counted in every band its published pricing spans, so the totals add up to more than 75. The longest row is the 42 that publish no price at all, which is a fact about how this market sells rather than a gap in the research.

5. Match the firm to your size, not to its tier

30 of the firms here name enterprise buyers and the rest sell mostly to smaller teams. A b2b hubspot agency used to six-figure deal cycles will build you a pipeline your sales team does not recognise if you sell self-serve, and the reverse is just as true. When you brief a HubSpot agency partner, describe how you sell before you describe what you want built.

The drop list

41 we checked and left out

Published because it is the part of a directory nobody can copy without opening every site. None of it is a criticism.

23 marketing firms that also work on the platform

This is not a criticism, and several of these are very good at what they do. Each leads with content marketing, SEO, inbound retainers or paid media, with platform work underneath. That is a different purchase from the one this page is about, and it sits outside this directory and nowhere else.

Black n Orange
black-n-orange.com
The homepage sells demand generation systems, with the hero promising more sales and lower cost from a system that scales, and the menu opening on a Demanda column of demand generation, outbound prospecting, Loop Marketing, SEO, AEO and brand building. HubSpot implementation, migration and integration sit underneath, in a second column called Ejecución alongside paid media.
Blend
blendb2b.com
The homepage headline is "Let's fix your revenue engine" and promises predictable pipeline for private equity backed mid-market B2B companies. The menu opens with Websites & Brand, then Marketing & Content covering SEO, PPC and paid media, social media, content creation and video, with HubSpot services listed third of the five service groups on the page.
Boundary
boundary.agency
The homepage meta description reads 'Push your growth boundaries with no-faff marketing and HubSpot solutions - With the best inbound marketing agency for B2B tech', and the first of its three service blocks is inbound marketing, sold on pipeline velocity and customer acquisition cost. Creative services is second and HubSpot third.
Cyberclick
cyberclick.es
The site title reads 'Agencia de Marketing Digital, Ventas & IA' and the homepage H1 offers an AI partner for digital marketing, sales and customer service. Its services menu is grouped as Content, Data, Technology, Media and Digital Advisory, with CRM one entry under Technology beside SEM, social ads, email marketing, programmatic advertising and influencer marketing.
FUERSTVONMARTIN GmbH
fuerstvonmartin.de
Its own about text describes the firm as one of the leading agencies for strategic content marketing, in brackets inbound, with HubSpot in Hamburg, and lists its competencies as websites, HubSpot, content, social media, mobile and strategy. The published project list is led by content marketing for an insurer, SEO analyses for a bank, SEO content production for a wholesaler and website relaunches.
Go Envy
goenvy.io
The homepage headline reads 'The B2B Marketing & RevOps agency that CXOs rely on', and the three products it shows are a messaging and positioning build, a paid campaign planner and delivery service priced at $10,000 a month, and a HubSpot AI configuration project from $5,000. HubSpot onboarding and implementation, from $7,500, sits further down the services menu.
Helion B2B
helionb2b.com
The page title reads B2B agency for inbound marketing strategy and performance, and the hero calls the firm your B2B growth marketing and sales partner for strategic lead generation, offering tailored strategy, content, performance marketing and HubSpot services. HubSpot is listed fourth of four, under a services menu whose other entries are growth strategy, AI services, performance and content.
Hook Digital
hookdig.com
The homepage headline is "Escalamos empresas com RevOps, CRM e Marketing Full-Funnel" and the first service section below it is Loop Marketing, a demand generation model covering content, performance and social media, followed by a stat band led by "6x + geração de leads". The O que fazemos menu opens with Marketing and the HubSpot operations section sits further down the page.
IMPACT
impactplus.com
The homepage sells the Endless Customers System, a coaching and training programme built around a book and a conference, and the site's own FAQ states 'At our core, IMPACT is a coaching and training company'. HubSpot training and services is one of seven entries under Additional Services, beside website redesign, paid advertising and a HubSpot CMS theme.
Inbound Value
inboundvalue.com
The homepage headline is Generez des RDV qualifies grace a votre marketing, and the four step method beneath it runs buyer profiling, a content dashboard, AI assisted blog writing described as fifty posts in under three months, and conversion funnels. Its meta title reads Agence Content Marketing, LeadGen et Hubspot, and HubSpot is one of three items in the Expertise menu.
InboundCycle
inboundcycle.com
The homepage is titled "Agencia de Inbound Marketing" and opens with building owned audiences without paying for traffic on other platforms. Its services list runs Inbound Marketing, ABM, GEO, podcast production and then HubSpot fifth, and the blog categories are led by inbound marketing.
JDR Group
jdrgroup.co.uk
The page title reads 'JDR Group: Marketing Agency in Derby | Digital Marketing Agency Derby' and the H1 is 'Driven Digital Marketing'. The What We Do menu opens with digital marketing services covering inbound marketing, SEO, PPC, social media, email marketing and content marketing, with the HubSpot pages listed underneath.
Kuno Creative
kunocreative.com
The page title reads Revenue-Driven Marketing Agency and the hero is Revenue-Driven Marketing Built To Win Deals. The services menu leads with AI marketing and marketing enablement, lists revenue operations third, and the expertise list opens with AI SEO and brand visibility, content marketing and paid advertising before the HubSpot implementation and migration entries.
Lookers
lookers.cl
Lookers' meta title reads Agencia de Marketing Digital B2B and the six services listed in its own footer are inbound marketing, conversion rate optimisation, SEO, content marketing, web design and development, and SEM and PPC. The case studies on the homepage are reported as traffic acquisition and lead capture percentages, and HubSpot appears as a separate top level menu item rather than among the services.
Market Veep
marketveep.com
The homepage is titled "Full Service Marketing Agency" and the hero reads "Turn marketing into revenue". The services menu opens with marketing services, listing AEO and GEO marketing, content marketing, email marketing, Google Ads, graphic design, LinkedIn Ads, local SEO, Meta Ads and social media marketing before the sales and HubSpot sections.
mbudo
mbudo.com
The homepage's first screen offers to design the digital strategy you need, and the six named services run Inbound Sales/CRM, Inbound Marketing, web development, content marketing, marketing automation and after-sales optimisation. Its about text says it defines and implements inbound marketing, marketing automation and CRM projects, in that order.
Mkt4edu / 4RevOps
mkt4edu.com
The homepage H1 reads 'Marketing Educacional e Revenue Operations para Instituições de Ensino', and the first of its four solutions is educational marketing strategy, covering acquisition funnels, persona segmentation and multichannel campaigns. The services menu carries SEO, SEO for LLMs, paid media, email marketing and creative production alongside the HubSpot CRM page.
Now Village
now-village.jp
The site's meta title describes the company as a digital marketing company and the hero reads The Best Answer for digital marketing. Its services menu opens with paid advertising management across nine platforms including Facebook, Instagram, YouTube, X, TikTok, LINE and Pinterest, and goes on to SEO article writing, backlink acquisition, white paper production and content marketing; HubSpot implementation sits inside a later CRM, MA and SFA group.
Parkour3 / ThinkFuel
thinkfuel.ca
The homepage H1 reads 'Grow your business with inbound marketing + sales services', and the first of its three pillars is marketing services, described on the page as SEO, content, PPC, social media, lead generation and sales enablement. HubSpot consulting is the second pillar and web development the third.
Pixel Lab
pixel-lab.uk
The page title and meta description describe the firm as a specialist inbound sales, marketing and web design agency, and the services menu runs growth strategy, inbound marketing, PR and communications, search engine optimisation, video blogging packages and social media marketing alongside a HubSpot column.
SAGE Marketing
sagemarketing.io
The page title and H1 read B2B marketing agency, the homepage sub-heading offers an external CMO, and the services list is CMO as a Service, HubSpot Management, Brand Strategy and Storytelling, Event and Tradeshow Management, and Social Media Management.
Spitfire Inbound
spitfireinbound.com
The services page opens with the sentence that Spitfire Inbound is an award-winning inbound agency, and lists strategy, inbound marketing and lead generation, and digital, content and inbound marketing strategies alongside its HubSpot work. The homepage strapline describes data-driven inbound strategies, and the page title names it a digital marketing agency.
Triario
triario.co
The page title on triario.co begins Agencia de Inbound Marketing, the services menu opens with a demand generation group listing Inbound + Loop Marketing, SEO and AEO and web design above the HubSpot CRM group, and the first solution card on the homepage is Inbound Loop Marketing. The English path /en redirects to a separate brand at sparkon.com.

18 full-service agencies, where the platform is one line

Also not a criticism. Each sells HubSpot work beside co-equal other lines, often other platforms entirely, which is a legitimate way to run a business. One of them is the second most reviewed partner in the whole programme.

1min30
1min30.com
The Expertises menu lists HubSpot alongside thirteen other practice lines, among them SEO, inbound marketing, outbound marketing, content and video marketing, a creation studio, press and public relations, web creation and employer branding. Its own agency page is titled Agence marketing 1min30 and lists team skills spanning SEO and SEA, social media, press relations and WordPress.
Brickwork
brick.work
Brickwork's homepage lists seven services, from Revenue Operations and Marketing Services to Sales Training, Outsourced Sales Talent and Direct Hire Placement, and names no software platform. Its Revenue Operations page states that the firm is platform agnostic and names HubSpot alongside Salesforce. The brand is the 2026 merger of Sales Empowerment Group, Action Selling and Square 2.
Cebra
cebra.com
The cebra.com homepage carries a section headed "Full-Service Agency" listing social media, web development, content creation, paid media, influencer marketing, content marketing and SEO, and its Agencia menu places HubSpot eighth after those lines. The group also runs an influencer arm and a podcast network.
CETDIGIT (Cetrix Cloud Services)
cetdigit.com
The homepage is titled "Expert HubSpot and Salesforce Solutions" and its Our Solutions list runs AI Solutions, Salesforce, HubSpot, Slack, Growth Marketing, CMS and Website, and RevOps. The menu carries ten Salesforce pages beside ten HubSpot ones, and the firm describes itself as a Salesforce Crest Partner as well.
Cloud District
clouddistrict.com
The homepage describes the firm as a culture-driven design and technology consultancy building digital products and services, with the menu carrying Business Cases, About and Iniciativas and no HubSpot section. The word HubSpot does not appear on the homepage; a HubSpot landing page exists at /partner-elite-hubspot-estrategico but is not reachable from the main navigation.
Digital360
digital360.it
Digital360's homepage presents three business units, Advisory, Connect and GOV, and about twenty service lines, and names no software platform; it reports 140m euro of 2025 revenue and more than 1,300 professionals. On the CRM page, Servizi HubSpot is one of eight services under Customer Relationship Management, which is itself one of seven lines in the Crescere pillar.
DIGITALISIM
digitalisim.fr
The homepage divides the business into five co-equal units it calls univers: CRM, Web, outsourced marketing staffing, Data and AI, and a Studio unit producing corporate video, drone footage and product photography. HubSpot work sits inside one of the five.
Fast Slow Motion
fastslowmotion.com
The homepage is titled "Top Trusted Salesforce, HubSpot, and Claude Consultants" and the services menu carries Salesforce Services, HubSpot Services and Claude Services as three equal branches. Its own credentials band reads 750+ Salesforce certifications beside 177 HubSpot certifications.
Findmore Solutions
findmore.solutions
The company homepage says it specialises in solutions that deliver ROI through automation, AI and Microsoft system integration, and its Solutions menu lists Dynamics 365, Power Platform, Copilot Studio, custom full-stack development, Azure and cloud services, then HubSpot Solutions last of six. The HubSpot work is published on a separate subdomain.
Fuelius
fuelius.com
The homepage title reads 'Grow your business with digital marketing' and the page offers three equal routes: a new website, HubSpot or CRM support, and more qualified leads. The services menu opens with a Growth group covering marketing strategy, inbound marketing, paid media and SEO, and the firm implements two platforms, HubSpot and Umbraco, with case studies on both.
Impresoft Engage
impresoftengage.com
The homepage sells end-to-end customer experience projects and lists HubSpot as one of eleven platforms in its Prodotti menu, beside Dynamics 365, Salesforce, Zoho, SAP CX, SugarAI, monday.com and its own forSales suite. Its solutions menu spans eight areas from ecommerce to sales force automation, and it reports 220+ staff.
Instrumental Group
instrumental.net
The services menu lists five co-equal lines, AI services, systems and solutions engineering, websites, growth services and creative services, and HubSpot is not one of them. The homepage describes the firm as connecting AI, HubSpot, data, websites, campaigns and creative into growth systems, with the platform work sitting inside the engineering line.
iO
iodigital.com
Its homepage headline is experience is everything, and the what we do menu lists experience strategy, digital platforms, marketing services, content and design, cloud, data and integration, consulting and AI transformation. HubSpot appears under platforms and partners alongside AWS, Drupal, Google Marketing Platform, Shopware and Sitecore, with a link to discover all 23 more.
Sector Growth
sectorgrowth.com
The homepage sets out three co-equal pillars under the heading Three partnerships, one engine: Google Ads for pre-conversion, HubSpot for post-conversion and Claude for the AI era. The services menu carries four columns, HubSpot beside Google Cloud and Workspace, Anthropic and general technical services, and the Google pillar covers paid search, Performance Max, YouTube, landing pages and CRO.
SmartBug Media
smartbugmedia.com
The homepage title opens with the words Full Service Digital Agency, and the AI and Tech Services menu lists WordPress, Craft CMS, Magento/Adobe Commerce, Shopify and HubSpot side by side as the platforms it builds on. Demand generation, paid media, public relations and SEO sit in the same menu.
TransFunnel
transfunnel.com
Its Where We Build section lists HubSpot, monday.com and Zoho side by side, each with its own consulting, implementation, integration and licence links, and adds Salesforce, Marketo, Intercom and Pardot as further partner programmes. The same solutions menu carries IT services, software development, WordPress, Magento, Drupal, mobile app development, video production and a growth marketing group.
TRooInbound
trooinbound.com
Its top-level navigation and footer carry HubSpot, Salesforce and MS Dynamics 365 as three separate practices, each with its own consulting, implementation, customisation, integration and migration menu, alongside WordPress, Shopify, Webflow and GoHighLevel work, website design and development, and pages for hiring web developers, designers and video editors.
Valve One
valveone.com
The homepage H1 is 'Commercial clarity for complex B2B' and the three things it says it does are brand strategy, experience design and commercial growth. Its How we work menu lists seven items, with HubSpot solutions fifth, beside digital experiences, hybrid demos, events and AI powered marketing.

Methodology

How we checked, and what we owe you

We opened 157 companies, every Elite partner in the programme plus the most reviewed Diamond partners, and kept 75. Every fact on this page was read off the company's own website in September 2026, including pricing pages and terms, not from a comparison article or another directory. The tier, the review count and the rating are HubSpot's own figures, read off each partner's listing on the same day.

41 did not fit, and they are published too. Either the firm sells HubSpot work beside co-equal other lines, or it leads with marketing and does platform work underneath. Neither is a criticism and several are excellent; both are a different purchase from the one this page is about. A further 41 passed and are simply not shown: 116 qualified and this list stops at 75, taken by review count.

How the list is ordered, and how it is not. By how many of a buyer's key answers each firm publishes: a price, the licence answer, who owns the build, who does the work, a stated commitment. A count of published facts, not a rating of the work. Deliberately not the partner tier, for the reason set out above: a tier measures how much HubSpot a firm sells.

No affiliate links and no listing fees. Nobody pays to appear here and no position is for sale. Nobody listed is a client or a partner of busyless. Outbound links carry nofollow and we earn nothing if you hire any of them.

We record what firms say, not what they do. The three answers on every card are each firm's own published words, quoted on its page. A firm that does not address a question is recorded as silent, never as doing anything wrong, and silence is common enough here to be the finding rather than an exception.

No invented ratings. No stars of our own and no aggregate score. HubSpot's rating is shown as its figure, with its date, and stays out of the structured data. It cannot separate these firms in any case: across the whole programme, 97 per cent of partners with ten or more reviews sit at 4.8 or above.

FAQ

Questions buyers ask

What does a HubSpot implementation cost?
Of the 75 firms here, 33 publish a price and 42 publish none. Where a figure exists, onboarding packages run from a few hundred to several thousand, and full migrations from a legacy CRM run into five figures. Ask what the published number includes: the data import is usually the part that decides the real cost.
Does a partner earn commission on my HubSpot licences?
It can. The programme allows partners to resell licences, so being a partner tells you nothing either way. 64 of the 75 firms here say nothing about it, 6 say you can buy through them and 5 say they do not sell or mark up licences. Ask directly, because the answer sits behind advice on which products and how many seats.
Who owns the portal and the custom code when we part ways?
Read the terms rather than the services page. 58 of the 75 firms here publish nothing on it. 5 say the build is yours and 12 keep rights in the work or licence it back to you. Ask specifically about custom-coded actions, private apps and integrations, which are the pieces most likely to be retained.
What does a partner tier actually measure?
Sales. Points accrue per $100 of monthly recurring revenue, and sourcing a new deal earns five times what servicing an existing customer's portal earns. The top tier also carries a retention floor of 80 per cent gross revenue retention. Nothing in the formula measures whether an implementation worked, so read the tier as a measure of scale, not of craft.
Are the review scores on HubSpot's directory useful?
The count is more useful than the score. Reviews are solicited by the partner on HubSpot's own directory, and across the whole programme 97 per cent of partners with ten or more reviews sit at 4.8 or above. The number of reviews tells you roughly how many clients a firm has asked, which is a measure of scale rather than of quality.
How many of these firms belong to the same group?
9 of the 75 listed here belong to 3 groups, each holding its own listing with its own review count. Several do not mention it on their own site. A group is not a drawback and can be a reason to hire one of its members, but it is worth knowing before you put three of them on a shortlist.
Should we hire a specialist firm or a freelancer?
A freelancer is usually cheaper and fine for a defined change: a workflow, a report, a property clean-up. A firm earns its money on work that spans people, such as a migration with dirty data, an integration nobody owns, or a rebuild where sales and service disagree about the pipeline. 65 firms here name migration work and 41 name custom development.
What should we ask on the first call?
Four things, in this order. Who will actually do the work, and are they employed here. What happens to the portal and any custom code if we leave. Do you earn anything on our licence spend. And what does your published price exclude. The answers take five minutes and tell you more than any case study.

Content is what we do here

busyless does not implement HubSpot, which is why this directory exists. We run the content layer: what gets published, who it is for, which channels carry it, and whether any of it produced anything.

What we own, and what we do not

HubSpot partner agency directory: what the tier does not tell you

Does your implementer get paid on the software it recommends?

What the 75 firms publish

Silent on licences, by partner tier

CRM implementation

Integration

Migration

Training

Onboarding

Reporting

RevOps

Data architecture

Custom development

Sales enablement

Service desk

CPQ and billing

Siloy

Six & Flow

Avidly