CX review
CRM implementation, Onboarding, Integration · Netherlands
CX sells HubSpot with what it calls Twente plain-spokenness, and structures its offer as six verbs rather than six products: starting, improving, merging, connecting, maintaining and training. Each one names a situation a buyer will recognise before it names a service.
Its integration position is local and concrete. It is AFAS-certified, and names Exact Online and Simplicate alongside AFAS as the systems it connects HubSpot to. In the Dutch mid-market those three cover most of the accounting and ERP estate, which is a sharper claim than generic ERP experience.
It says it is trusted by more than 140 companies in the Benelux, and draws a deliberate contrast with consultants who fly in, leave a report and disappear. The team page names 16 people, including senior CRM and HubSpot consultants, three developers and a project manager.
Who CX is for
Dutch and Belgian mid-market companies running AFAS, Exact Online or Simplicate that need HubSpot to reflect what those systems already know. The certification is the practical reason to shortlist it over a larger international firm.
The six-verb structure also makes it easy to buy a small piece first. Merging scattered data or training the sales team are separable from a full implementation, so a company that already has HubSpot can start with the part that hurts.
Strengths and limits
Strengths
- AFAS-certified, and names Exact Online and Simplicate as further connections, which covers much of the Dutch mid-market finance stack
- The team page names 16 people with roles, including three developers and four senior CRM or HubSpot consultants
- Services are described as six situations a buyer recognises, so a partial engagement is easy to define
- Client stories are named and specific, including Podimo, Payt, viaBOVAG.nl and the football club OH Leuven
Limits
- No price, rate or minimum appears anywhere on the site
- General terms are the NLdigital industry standard conditions as a PDF, so nothing bespoke is published on ownership or handover
- Only one marketplace integration is listed against it, despite connections being a headline service
- The site is entirely in Dutch, which limits it to Dutch and Flemish-speaking buyers
CX pricing
Every route ends in booking a meeting, and no figure appears anywhere. The site does not distinguish project pricing from ongoing support either, so the shape of an engagement is as unstated as the size.
The terms position is worth knowing. CX applies the NLdigital standard conditions, the Dutch IT sector's industry template, linked as a PDF from the footer. That gives a Dutch buyer a familiar and negotiated baseline, but it also means nothing specific to CX is published about who owns a build or what happens at handover.
No prices are published. Its general terms are the NLdigital standard conditions, published as a downloadable PDF rather than bespoke terms of its own.
Licences, the build, and whose hands
Does it earn on your licences
Does not say whether it earns on your licences
We found nothing on its site or in its terms about whether it resells HubSpot licences or is paid on the software it recommends. That is recorded as silence, not as a finding against the firm. Ask before the first invoice.
Who owns the build
Does not say who owns the build
We found nothing on its site or in its terms about who keeps the portal, the workflows and any custom code when the engagement ends. That is recorded as silence, not as a finding against the firm. Ask before the first invoice.
Who does the work
Does not say who does the work
We found nothing on its site or in its terms about whether the people in your portal are employees, an offshore team or subcontractors. That is recorded as silence, not as a finding against the firm. Ask before the first invoice.
This records what CX publishes about itself, read in September 2026. It is not an assessment of what the firm does in practice.
Verdict
AFAS certification is the reason a Dutch mid-market company should have CX on the list. A HubSpot build that has to sit on AFAS or Exact is a different project from one that does not, and very few partners hold that certification. The 16 named consultants and developers, and the named client stories, make the record checkable at that scale.
Nothing commercial is published, not a price, not a term, not a bespoke set of conditions, so the whole negotiation happens after the first meeting. An international buyer, or one needing English-language delivery and documentation, should confirm that is available before going further.