Aptitude 8 review
CRM implementation, Migration, Integration · Wilmington, Delaware, United States
Aptitude 8 architects HubSpot as the centre of a go to market stack rather than as a marketing tool. Its homepage carries a section headed What We Don't Do, which rules out marketing content and campaigns, inbound marketing, branding and creative work, and outsourced or white label delivery. Few sites in this market publish a list of exclusions at all.
The integration catalogue is the substance of the offer: Salesforce, Microsoft Dynamics, NetSuite, Twilio Segment, QuickBooks, Clay, Hightouch and Apollo each get their own page, alongside guides for reverse ETL and custom events. Case studies describe a Workday integration for ScribeAmerica and an Applied Epic to HubSpot sync through BigQuery for an insurance broker.
Delivery is sold in three shapes: strategy services, fixed scope project services, and managed services on an hour based retainer. Every consultant is said to hold HubSpot trainer certification, and the managed service includes documentation, walkthroughs and adoption reporting.
Who Aptitude 8 is for
Companies where HubSpot has to exchange data with an ERP, a data warehouse or a legacy system of record, and where the failure mode is duplicated records and reports nobody trusts. The published work is heavily weighted towards that problem.
Existing HubSpot customers with a portal that has outgrown its original design are the other clear fit. The Authority Brands study describes resolving 18,000 duplicates and rebuilding lead scoring and attribution across brands, which is a repair job rather than a launch.
Strengths and limits
Strengths
- Publishes an explicit exclusion list covering marketing content, campaigns, inbound, branding and creative work, so scope arguments start from a written position
- States that all work is delivered by its own US team with no outsourced or white label delivery, which almost nothing else in this market puts in writing
- Every managed services retainer is said to include at least two consultants, so the engagement does not depend on one person's availability
- Maintains dedicated integration pages and setup guides for NetSuite, Dynamics, Segment, QuickBooks, Clay, Hightouch and Apollo
Limits
- No price, rate or minimum appears anywhere, and one case study supplies the sole sizing figure, a 65 hour retainer
- The exclusion list means a buyer who also needs campaign execution has to hire a second supplier
- Nothing is published about who owns the custom code, private apps and coded actions it builds
- Team size and founding year are not published, so the claim to the largest technical consulting team of any HubSpot partner cannot be checked from the site
Aptitude 8 pricing
Nothing is priced in public. Work is sold as strategy services, fixed scope projects or managed services, and every route ends at a consultation booking. The HubSpot listing records a $5,000 and up budget band, which is the single monetary signal available.
Managed services are described as hours that flex up and down rather than a ticket allowance, scoped by outcome, with a monthly sprint week and weekly check ins. The Azamara case study puts a real number on one engagement at 65 hours, which is the nearest a reader gets to a unit of purchase.
Nothing is priced. Managed services run as hour based retainers and the Azamara case study names a 65 hour retainer. Every retainer is said to include at least two consultants. The HubSpot listing records a budget band of $5,000 and up.
Licences, the build, and whose hands
Does it earn on your licences
Does not say whether it earns on your licences
We found nothing on its site or in its terms about whether it resells HubSpot licences or is paid on the software it recommends. That is recorded as silence, not as a finding against the firm. Ask before the first invoice.
Who owns the build
Does not say who owns the build
We found nothing on its site or in its terms about who keeps the portal, the workflows and any custom code when the engagement ends. That is recorded as silence, not as a finding against the firm. Ask before the first invoice.
Who does the work
Says its own people do the work
“All work is delivered by our in-house, US-based team, no outsourced or white-label delivery”
This records what Aptitude 8 publishes about itself, read in September 2026. It is not an assessment of what the firm does in practice.
Verdict
Buyers with a real integration problem, an ERP or a warehouse on one side and HubSpot on the other, get a firm that has published guides for that exact work and named clients including Uber Freight and SXSW. The in house delivery statement and the two consultant rule are both worth holding the contract to.
A company that wants campaigns run as well as systems built is being told plainly to look elsewhere, and should take that at face value. Ownership of the private apps and coded actions is unaddressed on the site, so that clause needs reading before the first statement of work is signed.