Avidly review
CRM implementation, Migration, Integration · Helsinki, Finland
Ownership. Avidly is the parent of the Avidly group. Also listed in this directory: Blue Frog. Each holds its own listing and its own review count.
Avidly sells HubSpot as an operating system rather than a marketing tool. The homepage opens on designing, implementing, integrating and optimising the platform, and the four problem groups it lists are CRM data quality, disconnected systems, low team adoption and poor revenue visibility. Marketing services exist as one of seven solution areas, not as the front door.
The delivery method is unusually specific for a firm this size. Enterprise projects run a six-gate process of kick-off, design, configuration, testing, training, go-live and hypercare, with a dedicated change lead using the ADKAR model and three months of hypercare after go-live. The site says implementation is broken into outcome-based modules with sign-offs at each one.
Scale is the other argument. Avidly reports 2,750 HubSpot projects, 4,000 customers served and every HubSpot accreditation, holds ISO/IEC 27001:2022, and lists eight offices from Helsinki to Sydney. Its North American arm is Blue Frog, listed separately in HubSpot's directory, and enterprise change work is branded The Hyper Change Network.
Who Avidly is for
Companies rolling HubSpot out across several countries, languages and regulatory regimes, where the risk is not configuration but adoption and governance. The six-gate process, the named change lead and the ISO certification are aimed squarely at buyers who need an audit trail as well as a working portal.
Organisations replacing a legacy CRM with reporting logic that must survive the move will recognise the discovery to test to validation sequence and the sandbox step described on the implementation page. The published case studies are enterprise-shaped, including a university, a media group and an energy utility.
Strengths and limits
Strengths
- Publishes its delivery method in detail: a six-gate framework, RASCI project governance and three months of hypercare after go-live
- ADKAR change management with a dedicated change lead, which is treated as part of delivery rather than an add-on
- Eight offices across three continents, so multi-market rollouts can be staffed in local languages
- Holds ISO/IEC 27001:2022 and every HubSpot accreditation, which matters when procurement is involved
Limits
- No price is published anywhere, and the smallest engagement shape is not described
- Marketing services, SEO, AEO and paid media are a full service line, so scope discipline is on the buyer
- Nothing on the site says who owns the custom code, workflows or documentation when an engagement ends
- The size that makes multi-market work possible is a poor fit for a single-team portal tidy-up
Avidly pricing
Three delivery models are described and none carries a figure: Fast Track for a core CRM in weeks, and Comprehensive or Custom at three to six months. Ongoing work runs through what the site calls a CRM retainer model covering monthly consultancy and roadmap planning, again with no published fee.
HubSpot's own directory listing places Avidly in the $5,000 and above band. Treat that as the directory's field rather than the firm's statement, because the site itself says nothing about a floor, a minimum or an hourly rate.
No rate card anywhere on the site. Three implementation models are named (Fast Track, Comprehensive and Custom) with timelines rather than prices, and ongoing work runs through a monthly CRM retainer whose fee is not published.
Licences, the build, and whose hands
Does it earn on your licences
Does not say whether it earns on your licences
We found nothing on its site or in its terms about whether it resells HubSpot licences or is paid on the software it recommends. That is recorded as silence, not as a finding against the firm. Ask before the first invoice.
Who owns the build
Does not say who owns the build
We found nothing on its site or in its terms about who keeps the portal, the workflows and any custom code when the engagement ends. That is recorded as silence, not as a finding against the firm. Ask before the first invoice.
Who does the work
Says its own people do the work
“Our 300+ in-house specialists operate across 20+ markets, providing the assurance of global scale delivered with a human, local touch.”
This records what Avidly publishes about itself, read in September 2026. It is not an assessment of what the firm does in practice.
Who owns it
Avidly is the parent of the Avidly group. The wording is: “and our group companies: Avidly Sweden AB, Avidly Norway AS, Avidly Denmark APS, Netpress GmbH, Digital 22 Online Limited, and Digital 22 Canada Limited”
- Blue FrogElite · 299 reviews
Belonging to a group is not a drawback and can be a reason to hire one of its members. It is simply not visible on HubSpot's own directory, where each of these holds a separate listing.
Verdict
Enterprise CRM programmes that cross borders are the shape this firm is built for. The six-gate framework, the change lead and the hypercare window are real answers to the question of why large HubSpot projects stall, and the accreditation and ISO position removes most procurement friction. Buyers who need a documented method more than they need a cheap quote will get value from the first call.
Smaller teams wanting a portal cleaned up or a single hub configured will find the machinery heavier than the job. The absence of any published price also means a scoping conversation before you know whether you are in the right room, and marketing retainers sit close enough to the platform work that scope needs watching.