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Claude Code for content
Build the system, not the article. Six modules on running Claude Code as a content production system, built from a real one that has shipped over a hundred articles.
Every rule in here came from something breaking first. The incidents are in the lessons with their dates, what they cost, and the rule that came out of them.
Curious
0 XPYou opened the box.
This week
- 27
- Lessons across 6 modules
- 15
- Hands-on challenges, all scored
- 6
- Files you keep at the end
- 2,350
- XP if you clear everything
What Claude Code for content actually looks like
Most guidance on this topic is a list of prompts to copy. Claude Code for content works better as a system, so you end the course with a working orchestrator file, an anti-slop kill list, a proofreading SOP, and a checking script you have watched fail on purpose.
The lessons are short, written plainly, and full of real Claude Code screens rather than descriptions of them. Each one ends in something you actually type.
It suits anyone running content operations at more than one article a month: an in-house lead building an AI content workflow, a freelancer who wants SEO content automation without buying a platform, or a founder who writes their own blog and is tired of it sounding like everyone else's.
Built on a real system
One orchestrator, seven skills, two subagents, and the checking scripts. Nothing here is theoretical.
Scored, not passive
15 challenges in seven formats, each one scored. Spot the slop, debug the harness, route the defects.
You keep the files
Six downloads, one per module. The CLAUDE.md is generated from your own answers.
Honest mechanics
The streak clock is a real clock. The learner count is a real count. Nothing on this page is invented to create pressure.
The map
Six modules, in order
Six modules take Claude Code for content from why it beats a chat box through to the checks that keep a batch honest. Each one unlocks when you have read 80% of the one before it. The design pace is a module a day, which is also what keeps a streak going, though this week's cohort is welcome to go faster.
- 1
Why Claude Code writes better than a chat box
0%Same model, very different output. The difference is not the prompt. It is that Claude Code can read files, run checks, and follow a pipeline you wrote down.
- One prompt is not a systemWhy 'write me a blog post about X' tops out at fine, and what the good version does instead.7 min1
- If it is not on disk, it does not existThe single habit that separates a system from a good afternoon: every rule gets written to a file, never left in the chat.6 min1
- Where this actually winsNot speed on one article. The win is batches that stay consistent, and rules that hold when nobody is watching.6 min1
- What it gets wrongThe honest limits. Read this before you bet a quarter of your content budget on the approach.5 min
RewardThe pipeline cardat 100% of this module
- 2
The four moving parts
LockedCLAUDE.md, skills, subagents, and the outside world. Learn what each one is for and you can build any content system you want.
Read 4 of 4 lessons in Module 1 to unlock. You are at 0.
- CLAUDE.md: the orchestratorOne file, read at the start of every session. Its job is to route, not to contain everything.9 min1
- Skills are just foldersHow to move a long procedure out of CLAUDE.md so it loads only when it is actually needed.8 min1
- Subagents, and the one rule that keeps them safeSend four researchers out at once. Just never let two of them write to the same file.7 min1
- Plugging in real dataAPIs make research better, not possible. Build every one with a fallback so a dead key never stops the work.7 min
- Which part, when?A decision table for the four moving parts, and the slash menu that ties them together.4 min1
RewardYour CLAUDE.mdat 100% of this module
- 3
Research that holds up
LockedHow to make Claude read the internet properly: the SERP first, every number verified, and a hard rule for when your own tools lie to you.
Read 4 of 5 lessons in Module 2 to unlock. You are at 0.
- Read the SERP before you write a wordThe research pass that decides whether an article can rank, and how to make Claude actually run it.8 min
- Verify once, reuse foreverThe knowledge base that turns research from a cost into an asset, and the stamp that keeps it honest.6 min1
- Blame your tooling firstThe most expensive lesson in the whole system. When a check returns something strange, the check is the suspect.10 min1
- Four ways to reach a page that looks deadA blocked request is not a dead page. Work through the ladder before you drop a source.6 min
- Mining Reddit without embarrassing yourselfReal quotes from real people beat another paraphrased vendor claim. Here is how to get them, and how many to use.6 min
RewardThe source escalation ladderat 100% of this module
- 4
SEO that survives contact with a crawler
LockedInternal links that actually resolve, keyword placement you can count, and meta that earns the click. The unglamorous half that decides whether any of the writing gets read.
Read 4 of 5 lessons in Module 3 to unlock. You are at 0.
- Never let it invent a linkClaude will happily write a plausible internal URL that does not exist. Here is the check that stops it.6 min
- The link set is a claim about the businessHow many internal links an article needs depends entirely on how the site makes money. Get it wrong and the page contradicts itself.8 min1
- Placing keywords you can actually countA placement rule that fits on one line, and why counting them in your source file gives the wrong answer.7 min1
- Meta, slugs, and the five-word anchorThe last mile. Four small rules that get skipped and then cost you clicks for the life of the page.6 min
RewardThe internal-link cheat sheetat 100% of this module
- 5
Guardrails, vocabulary, and voice
LockedHow to ask for writing that does not read like AI wrote it. A kill list, a shape for every section, and a knowledge base that stops it guessing what you sell.
Read 4 of 4 lessons in Module 4 to unlock. You are at 0.
- The kill listAI writing has a vocabulary. Once you can see it, you cannot unsee it, and neither can your reader.9 min1
- Give every section a shapeSix structural rules that stop an article turning into a wall of bullets. These are what make Claude's output look edited.7 min1
- Never let it describe your product from memoryThe knowledge base is not documentation. It is the vocabulary file that stops Claude inventing features you do not sell.7 min
- Write in phases, not in one shotAsk for an article and you get an article. Ask for an outline first and you get a better article, for less total work.6 min
RewardThe anti-slop kill listat 100% of this module
- 6
Five passes, and the gate at the end
LockedChecking is where quality actually happens. Five passes, each looking for something the others structurally cannot see, and a completion gate that stops a draft calling itself finished.
Read 4 of 4 lessons in Module 5 to unlock. You are at 0.
- Why three passes was not enoughThree passes check that rules were followed. They cannot see that the argument is wrong, and twice in a row they did not.7 min
- What each pass is looking forFive passes, five different jobs. Learn to route a defect to the right one and you never run the wrong check twice.9 min1
- Let a script do the boring halfAbout a third of proofreading is mechanical. Write it once, run it forever, and never get bored at article thirty.7 min
- A scripted edit is not a safe editBulk edits pass every count and quietly break meaning at the joins. Here is the check that catches it.6 min
- The completion gateThe rule that stops a draft calling itself an article: name every pass, or call it a draft.5 min1
RewardThe five-pass SOPat 100% of this module
Levels
Six ranks, earned on real work
Reading a lesson banks 10 XP. Challenges are worth more, and a first-try clean sweep pays a 25% bonus on top. Replaying a challenge you already cleared pays nothing.
- 0CuriousYou opened the box.0 XP
- 1ApprenticeYou know why the pipeline beats the prompt.150 XP
- 2OperatorYou can drive the system someone else built.450 XP
- 3EditorYou catch what the model cannot see about itself.850 XP
- 4Systems BuilderYou write the rules, not just the articles.1,350 XP
- 5Content EngineerYou ship batches and the batch holds up.1,950 XP
Badges
Fourteen to collect
Four of them need a perfect first run, so they cannot be ground out by retrying. Those are the ones worth having.
- First lightFinish your first lesson.
- Slop slayerPerfect score on Spot the slop.
- Harness debuggerClear Debug the harness without a wrong move.
- Five passesRoute every planted defect to the right pass.
- ArchitectGenerate your own CLAUDE.md.
- Three in a rowLearn three days running.
- Full weekLearn seven days running.
- Why it worksComplete Module 1.
- ToolsmithComplete Module 2.
- ResearcherComplete Module 3.
- RankerComplete Module 4.
- WriterComplete Module 5.
- Editor-in-chiefComplete Module 6.
- Whole systemComplete every lesson in the course.
Rewards
Six files you walk away with
Not certificates of participation. Working files: an orchestrator generated from your own answers, a kill list, an escalation ladder, a link cheat sheet, and the five-pass SOP. Drop them straight into a project.
- Module 1
The pipeline card
The seven stages, what each one owns, and the gate it has to clear before the next one starts. Print it and stick it somewhere.
Finish Module 1 to unlock - Module 2
Your CLAUDE.md
The orchestrator you build in lesson one, generated from your answers. Drop it in a real project and it works immediately.
Finish Module 2 to unlock - Module 3
The source escalation ladder
Four methods, in order, for reaching a page that seems dead. Plus the uniform-failure test that has saved more time than anything else in the system.
Finish Module 3 to unlock - Module 4
The internal-link cheat sheet
Required link sets for all four site models, the sitemap rule, and the anchor-text limit. One page, pinned above your desk.
Finish Module 4 to unlock - Module 5
The anti-slop kill list
The words, phrases and structures to delete on sight, plus the four rules that fix most prose. Drop it in your project as references/styling.md.
Finish Module 5 to unlock - Module 6
The five-pass SOP
What each pass looks for, when to skip one, the seam check after any scripted edit, and the exact report format that closes the job.
Finish Module 6 to unlock
1 learner has put their name on it
The counter above, if it is showing, is a real count out of the database, refreshed hourly. There is no minimum and nothing is rounded up. If it says four, four people signed up.
FAQ
Common questions
Is it really free?
Yes, and there is nothing to buy at the end. It exists to show what an interactive course built on this stack can look like, and because the material was already written down as a working system.Do I need an account?
No. Progress is stored in your browser, so you can start reading in the next five seconds. Adding your email is optional and only puts your name on the certificate and counts you in the learner total.Do I need to know how to code?
No. Everything you write in this course is plain English in a markdown file. The one script you build gets written for you, and you learn how to test it rather than how to write it.Where does the material come from?
A real article system that has shipped over a hundred pieces across ten clients. Every rule in the course came from something going wrong first, and those incidents are in here with their dates and their costs.Will my progress follow me to another device?
No. Progress lives in the browser you started in, so finish on the same device. That is the trade for a course you can start without signing up for anything.How long does it take?
About 3 hours of reading if you go straight through, plus the challenges. The design pace is one module a day across a week, which is also what keeps a streak alive.Does any of this apply outside Claude Code?
Most of it. The pipeline, the five proofreading passes, the verify-then-reuse rule and the anti-slop list are tool-agnostic. The parts about skills, subagents and CLAUDE.md are specific to Claude Code.