Make the Grade review
CRM implementation, Migration, Integration · Saint-Jacques-de-la-Lande, France
Make the Grade runs three solution lines, CRM integration, web design and marketing acquisition, and the CRM line is HubSpot from end to end: onboarding, audit, consulting, migration, sales automation, data segmentation, CRM maintenance and API synchronisation. The site claims over ten years of partnership with HubSpot and more than 200 HubSpot certifications held by the team.
The published case studies are the clearest signal of where the firm spends its time. They cover a Business Central synchronisation for Shopopop with 38,093 activities imported, a bilingual Salesforce to HubSpot migration with more than 80 properties moved, a Veracross synchronisation for ISL across 13 objects, and an Eventbrite link that created 49,871 accounts.
Four HubSpot accreditations are listed: custom integration, onboarding, CRM data migration and content experience. The firm is also a Qualiopi certified training body for training actions, dated 18 July 2024, which is a French quality mark for funded training rather than a HubSpot credential.
Who Make the Grade is for
French-speaking B2B companies that need HubSpot connected to something awkward, an ERP, a school management system or an events platform, and who want the integration and the marketing that runs on it from the same firm.
An English-speaking buyer should check language coverage first. The site has an English toggle but the depth, including the legal notice and most case studies, sits in French.
Strengths and limits
Strengths
- States plainly that it outsources no skill, and names the four internal disciplines it staffs.
- Case studies are integration and migration projects with object and property counts, not campaign results.
- Holds HubSpot accreditations in custom integration, onboarding, CRM data migration and content experience.
- Carries a dedicated page for each of the six HubSpot hubs, including Data Hub and the Revenue Hub quote-to-cash tooling.
Limits
- The acquisition marketing column carries twelve services including SEO, Google Ads and social, so the firm is not a platform-only shop.
- No price, minimum engagement or day rate is published anywhere on the site.
- The homepage promise is framed around marketing impact and acquisition cost, which reads as a campaign pitch rather than a platform one.
- Nothing is published about licence purchasing or about who owns the integrations once the work is signed off.
Make the Grade pricing
The firm publishes nothing about its own fees. There is a Tarifs HubSpot page, but it sets out HubSpot's list prices per hub for the buyer's benefit rather than the cost of the engagement, and a free HubSpot demo is offered as the route in.
HubSpot's directory records a $5,000 and up budget band. That figure is not repeated on the firm's own site, so treat it as HubSpot's record rather than a published price.
No fee is published. The site carries a Tarifs HubSpot page, but that explains what HubSpot charges for each hub rather than what Make the Grade charges for the work.
Licences, the build, and whose hands
Does it earn on your licences
Does not say whether it earns on your licences
We found nothing on its site or in its terms about whether it resells HubSpot licences or is paid on the software it recommends. That is recorded as silence, not as a finding against the firm. Ask before the first invoice.
Who owns the build
Does not say who owns the build
We found nothing on its site or in its terms about who keeps the portal, the workflows and any custom code when the engagement ends. That is recorded as silence, not as a finding against the firm. Ask before the first invoice.
Who does the work
Says its own people do the work
“Pour cela, nous n'externalisons aucune compétence et c'est un réel atout dans notre secteur.”
This records what Make the Grade publishes about itself, read in September 2026. It is not an assessment of what the firm does in practice.
Verdict
Buyers with a synchronisation problem, an ERP, a student system or a ticketing platform that has to talk to HubSpot, will find more evidence here than on most French sites: four accreditations, named object counts in the case studies and a statement that no skill is outsourced. The six hub pages, including Data Hub and Revenue Hub, suggest the firm has followed the platform rather than stopped at Marketing Hub.
An organisation that wants only the platform built and nothing else should expect the conversation to widen. Marketing acquisition is one of three headline lines, the homepage promise is written around acquisition cost, and no fee of any kind is published, so the first call will be a scoping call.