How much does website copywriting cost?
What the words for a five-page business site cost from 53 sellers, from a $60 Fiverr package to a $30,000 project floor, each converted to the same spec with the arithmetic beside it.
$60 to $30,000
per five-page website, from people and companies. AI tools are priced separately below.
- Freelance marketplace, middle
- $215
- Writing or production platform, middle
- $375
- Independent specialist, middle
- $5,750
- Agency or studio, middle
- $2,050
Priced for: Copy for a five-page business website (home, about, services, one service detail page, contact), about 2,500 to 3,500 words in total, written from a briefing call, with two revision rounds, delivered as a document. No design, no build, no keyword research beyond basic on-page SEO.
- Prices read
- 108
- Providers checked
- 107
- Publish nothing
- 17
- 01The answer to how much does website copywriting cost is mostly the route. Across 53 seller prices the same five pages ran from $60 to $30,000, and the middle independent specialist charges $5,750 against $215 for the middle marketplace package: about 27 times as much.
- 02Most website copy gigs on Fiverr cannot buy five pages. Of the 38 we read, 23 have no package that reaches five pages, several sell one page at a time, and one package called 'Full Website Content' is four pages.
- 03The gap buys discovery. The specialists' pages list kickoff calls, questionnaires, client interviews, wireframes and messaging work; the marketplace packages list words, pages and revisions. Only four offers we read name a kickoff or strategy call and two revision rounds for five or more pages, at $4,200 to $9,000.
- 04Half the specialist figures are floors, not quotes. Joel Klettke expects at least $30,000, Big Picture Copywriting starts at $8,000, Kayla Hollatz at $6,500+ and Jill Wise at $4k for a simple site. They bound what five pages cost from each; they do not price them.
- 05The figure most ranking pages lean on has no source. One copywriter calls about $1,000 a page the industry standard, another gives $650 to $1,000 as the average, and a third says a $1,000-a-page quote for a straightforward service business means you are probably overpaying.
Search how much does website copywriting cost and the first result gives no website copy figure at all: Elna Cain's post prices blog posts and email sequences, and still says it is 2024. The next four are a Reddit thread, two copywriters' own posts and AWAI's undated guideline, and none of the five names a source for its figures.
So this page prices one thing: the copy for a five-page business site (home, about, services, one service page and contact), about 3,000 words, from a briefing call with two revision rounds. One landing page is priced on the copywriting page, and the design and build on the websites page. Every website copywriting cost below was read at its source on 12 October 2026, in US dollars.
Most website copywriting rates are per word, per page or per hour. Per-word prices are converted at 3,000 words, the middle of the spec, page prices multiplied by five, and hourly rates converted at 22 hours: the Clever Copywriting School's 2022 worked example for a five-page site, with a second revision round. No survey measures those hours, so treat every hourly row as an estimate.
How much does website copywriting cost, route by route
Each bar runs from the cheapest to the most expensive published price we read for this route, normalised to the same spec. The dot is the middle price. The axis is logarithmic: each gridline is ten times the one before.
Freelance marketplace
33 prices
$60 to $1,400
Writing or production platform
6 prices
$150 to $1,100
Independent specialist
8 prices
$1,696 to $30,000
Agency or studio
6 prices
$199 to $6,300
Rate surveys
4 prices
$704 to $2,500
AI tools
5 prices
$1.25 to $6.25
In-house hire
computed
$1,190 to $2,083
In-house is not sampled. It uses the salary data for writers and authors (May 2025 US national median, Bureau of Labor Statistics, $76,910 base), loaded at 1.3x and divided by 4 to 7 five-page sites a month. At 22 hours a site, the Clever Copywriting School's 2022 worked example with a second revision round, a working month of about 173 hours fits seven. The range runs from 7, a month of nothing else, down to 4, which leaves about half the month for the rest of the job. Both ends are our assumption.
Every price we read
108 published prices, each read on the page it links to, in US dollars from a US view. The third column converts each one to the same spec, with the arithmetic. A price that buys something materially different is shown and left out of every range.
- Fiverr: writingartist22
Freelance marketplace
$60 (Premium SEO Content Package)
6 pages, 3000 words, revisions Unlimited, 4 days
$60
Premium states 6 pages and 3,000 words ('6 to 7 pages'). Counted: $60.00.
2026-10-12
- Fiverr: thechiefwriter
Freelance marketplace
$60 (Star) + calculator add-ons
5 pages, 2000 words, revisions Unlimited, 3 days
$75
Star states 5 pages and 2,000 words; topped up to 2,500 words with the package's calculator (+500 words for $15): $60 + $15 = $75. Counted: $75.00.
2026-10-12
- Upwork seller Mukarram H.
Freelance marketplace
$100 (Standard)
Standard tier: 3000 words
$100
Standard: 3,000 words, 2 revisions, About/FAQ/Store/Home/Product/Contact pages ticked: $100.
2026-10-12
- Upwork seller Humna G.
Freelance marketplace
$40 (Advanced) + 13 x $5 add-on
Advanced tier: 1200 words, plus 13 add-ons of 100 words
$105
No tier reaches 2,500 words. Advanced (1,200 words) $40 plus 'Additional 100 Words' x13 ($5 each) = $105.
2026-10-12
- Fiverr: wum125
Freelance marketplace
$110 (Premium Package)
unstated pages, 50 words, revisions not stated, 4 days
$110
Premium's description reads '5 pages SEO copywriting up to 3000 words'; the table's 'Words included' reads 50 on both larger packages, which is implausible for a 3- or 5-page package, so the description is used. Counted: $110.00.
2026-10-12
- Upwork seller Jane C.
Freelance marketplace
$120 (Advanced)
Advanced tier: 2000 words
$120
Advanced: 2,000 words, $120. No word add-on, so counted as is (2,000 words against about 2,500 to 3,500).
2026-10-12
- Upwork seller Ayesha A.
Freelance marketplace
$120 (Advanced)
Advanced tier: 3000 words
$120
Advanced ('Top-Tier'): 3,000 words, unlimited revisions: $120. (Standard 2,000 words plus five $30 add-ons would cost $230.)
2026-10-12
- Upwork seller Maryam N.
Freelance marketplace
$70 (Advanced) + 15 x $3.5 add-on
Advanced tier: 1000 words, plus 15 add-ons of 100 words
$123
No tier reaches 2,500 words. Advanced (1,000 words) $70 plus 'Additional 100 Words (+ 1 Day)' x15 ($3.50 each) = $122.50.
2026-10-12
- Upwork seller Ahmad A.
Freelance marketplace
$149 (Advanced)
Advanced tier: 2250 words
$149
Advanced: 2,250 words, 2 revisions, all page types ticked: $149. No word add-on, so counted as is.
2026-10-12
- Fiverr: john_exp4
Freelance marketplace
$150 (PREMIUM)
5 pages, 3000 words, revisions Unlimited, 6 days
$150
PREMIUM states 'Full website content + Up to 5 pages', 5 pages and 3,000 words. Counted: $150.00.
2026-10-12
- Upwork seller Andre K.
Freelance marketplace
$150 (Advanced)
Advanced tier: 2200 words
$150
Advanced: 2,200 words, 5 revisions: $150. No word add-on, so counted as is.
2026-10-12
- Upwork seller Taye J.
Freelance marketplace
$150 (Advanced)
Advanced tier: 2000 words
$150
Advanced ('PLATINUM'): 2,000 words, unlimited revisions: $150. No word add-on, so counted as is.
2026-10-12
- Upwork seller Saad A.
Freelance marketplace
$180 (Advanced)
Advanced tier: 2000 words
$180
Advanced: 2,000 words, unlimited revisions, all page types ticked: $180. No word add-on, so counted as is.
2026-10-12
- Upwork seller javed b.
Freelance marketplace
$90 (Advanced) + 10 x $10 add-on
Advanced tier: 1500 words, plus 10 add-ons of 100 words
$190
No tier reaches 2,500 words. Advanced (1,500 words) $90 plus the listing's 'Additional 100 Words' add-on x10 ($10 each) = $190.
2026-10-12
- Fiverr: malcolmwcox
Freelance marketplace
$200 (The Sweetest Thing)
6 pages, 3000 words, revisions 3, 4 days
$200
'The Sweetest Thing' states 6 pages and 3,000 words. Counted: $200.00.
2026-10-12
- Upwork seller Samuel O.
Freelance marketplace
$100 (Advanced) + 10 x $10 add-on
Advanced tier: 1500 words, plus 10 add-ons of 100 words
$200
No tier reaches 2,500 words. Advanced (1,500 words) $100 plus 'Additional 100 Words (+ 1 Day)' x10 ($10 each) = $200.
2026-10-12
- Fiverr: parizaadd
Freelance marketplace
$185 (Premium Brand Copy) + calculator add-ons
5 pages, 2200 words, revisions Unlimited, 3 days
$215
'Premium Brand Copy' states 5 pages and 2,200 words; topped up to 2,500 with its calculator (+100 words for $10) three times: $185 + $30 = $215. Counted: $215.00.
2026-10-12
- Fiverr: lisamusser
Freelance marketplace
$250 (Full Website Content ⭐)
5 pages, 3000 words, revisions 2, 5 days
$250
'Full Website Content' states 5 pages (Home, About, Services, Location, FAQs) and 3,000 words. Counted: $250.00.
2026-10-12
- Fiverr: khancopywriter
Freelance marketplace
$250 (Full Site Copy)
5 pages, 2500 words, revisions not stated, 7 days
$250
'Full Site Copy' states 5 pages and 2,500 words ('Up to five pages of complete SaaS website copy'). Counted: $250.00.
2026-10-12
- Upwork seller Thu P.
Freelance marketplace
$100 (Advanced) + 15 x $10 add-on
Advanced tier: 1000 words, plus 15 add-ons of 100 words
$250
No tier reaches 2,500 words. Advanced (1,000 words) $100 plus 'Additional 100 Words (+ 2 Days)' x15 ($10 each) = $250.
2026-10-12
- Upwork seller Maab S.
Freelance marketplace
$250 (Advanced) + 5 x $10 add-on
Advanced tier: 2000 words, plus 5 add-ons of 100 words
$300
No tier reaches 2,500 words. Advanced (2,000 words) $250 plus 'Additional 100 Words (+ 1 Day)' x5 ($10 each) = $300.
2026-10-12
- Upwork seller Alabi U.
Freelance marketplace
$349 (Advanced)
Advanced tier: 2500 words
$349
Advanced ('maxi long copy'): 2,500 words, 2 revisions: $349.
2026-10-12
- Fiverr: talhabinkhalid0
Freelance marketplace
$350 (Full Website Package)
8 pages, 5000 words, revisions 3, 14 days
$350
'Full Website Package' states 8 pages and 5,000 words. The cheaper '4-Page Set' ($180, 2,500 words) is one page short. Counted: $350.00.
2026-10-12
- Upwork seller Muhammad A.
Freelance marketplace
$250 (Advanced) + 5 x $20 add-on
Advanced tier: 2000 words, plus 5 add-ons of 100 words
$350
No tier reaches 2,500 words. Advanced (2,000 words) $250 plus 'Additional 100 Words (+ 1 Day)' x5 ($20 each) = $350.
2026-10-12
- Fiverr: laurenmeikle
Freelance marketplace
$500 (🔥 Full Website Copy Suite)
6 pages, 2000 words, revisions 3, 4 days
$500
Cheapest package stating 5+ pages: 'Full Website Copy Suite', 6 pages, 2,000 words. No word calculator, so counted as is (2,000 words against about 2,500 to 3,500). Counted: $500.00.
2026-10-12
- Upwork seller Ghulam M.
Freelance marketplace
$500 (Advanced)
Advanced tier: unstated words
$500
Advanced is the 'Mega Package Perfect For the Whole Website- 6 pages': $500. No tier states a word count.
2026-10-12
- Fiverr: mongiardo
Freelance marketplace
$360 (Premium) + calculator add-ons
5 pages, 1500 words, revisions 3, 3 days
$600
Premium states 5 pages and 1,500 words; topped up to 2,500 words with the package's own calculator (+500 words for $120) twice: $360 + 2 x $120 = $600. Counted: $600.00.
2026-10-12
- Fiverr: hamishlister
Freelance marketplace
$600 (Premium Content)
5 pages, 2000 words, revisions Unlimited, 4 days
$600
Premium states 5 pages and 2,000 words. No word calculator, so counted as is (2,000 words against about 2,500 to 3,500). Counted: $600.00.
2026-10-12
- Fiverr: elmarakbi
Freelance marketplace
$550 (Full Website & Sales Copy) + calculator add-ons
5 pages, 2000 words, revisions Unlimited, 4 days
$700
'Full Website & Sales Copy' states 5 pages and 2,000 words; topped up to 2,500 with its calculator (+100 words for $30) five times: $550 + $150 = $700. Counted: $700.00.
2026-10-12
- Fiverr: bradleebartlett
Freelance marketplace
$1000 (Full Site Copy)
6 pages, 5000 words, revisions 3, 14 days
$1,000
'Full Site Copy' states 6 pages and 5,000 words; the 3-page package does not reach five pages. Counted: $1,000.00.
2026-10-12
- Contra: Kavya Sebastian
Freelance marketplace
Starting at $1,297
Brand messaging guidelines booklet plus five pages of SEO website copy; collaboration with the web designer
$1,297
Five pages of website copy: $1,297 (also includes a brand messaging booklet the spec does not ask for)
2026-10-12
- Contra: Neha Negi
Freelance marketplace
$60/hr
Hourly website copywriting service
$1,320
$60 x 22 hours = $1,320. Hours basis: 22 hours. The Clever Copywriting School's 'rough example for a five page website copy project' (https://www.clevercopywritingschool.com/courses/recommended-rates/, last updated June 2022) lists briefing 1, discussion 1, research and competitor review 2, copywriting 2 per page (x5 = 10), revisions about 2 per round, proofreading 2, admin 1: 19 project hours with one round, plus about 1 hour contingency = 20. The spec has two revision rounds, so 21 + 1 = 22.
2026-10-12
- Fiverr: mattmacintosh
Freelance marketplace
$1400 (5 webpages)
5 pages, 2500 words, revisions 2, 10 days
$1,400
'5 webpages' states 5 pages, 'up to 500 words' each (its word calculator reads 2,500). Counted: $1,400.00.
2026-10-12
- Fiverr: georgiaeaustin
Freelance marketplace
$275 (largest package, PREMIUM)
Largest package: unstated pages, 1000 words
Not comparable: Not counted: No package states five pages: Basic is 1 page (500 words), Standard and Premium state no page count (800 and 1,000 words). No word calculator. Basic x5 would be $625, but five single-page orders is not a package the gig sells.
2026-10-12
- Fiverr: francescatrdd
Freelance marketplace
$595 (largest package, Premium Website Content)
Largest package: 1 pages, 1500 words
Not comparable: Not counted: Every package states 'Number of pages 1' in the table, although Standard and Premium descriptions mention complete or entire websites; the largest is 1,500 words ($595).
2026-10-12
- Fiverr: pjangid
Freelance marketplace
$175 (largest package, Professional Website (Recommended))
Largest package: 3 pages, 1000 words
Not comparable: Not counted: Largest package is 3 pages (1,000 words, $175). Its word calculator (+100 words for $20) adds words, not pages. $175 + 15 x $20 = $475 for 2,500 words, but still 3 pages.
2026-10-12
- Fiverr: bibicopywriter
Freelance marketplace
$40 (largest package, ✮ Platinum)
Largest package: 4 pages, 2000 words
Not comparable: Not counted: Largest package is 4 pages (2,000 words, $40). With the calculator (+500 words for $15): $55 for 2,500 words, still 4 pages.
2026-10-12
- Fiverr: analance
Freelance marketplace
$40 (largest package, Volcano🌋-500 words of copy)
Largest package: unstated pages, 500 words
Not comparable: Not counted: Sales Copy gig with no page count; largest package 500 words.
2026-10-12
- Fiverr: uzairabbas_
Freelance marketplace
$20 (largest package, Premium Copy)
Largest package: unstated pages, 700 words
Not comparable: Not counted: Sales Copy gig with no page count; largest package 700 words.
2026-10-12
- Fiverr: purecopywriting
Freelance marketplace
$40 (largest package, Superb)
Largest package: 3 pages, 2000 words
Not comparable: Not counted: Largest package is 3 pages (2,000 words, $40).
2026-10-12
- Fiverr: sikandarali0
Freelance marketplace
$60 (largest package, BEST)
Largest package: 8 pages, 1500 words
Not comparable: Not counted: BETTER states 5 pages but 1,000 words; BEST states 8 pages and 'Words included 1500' in the table while its description says 2,000 words. The table is read as binding, so neither reaches the 2,000-word floor. No word calculator. BEST is $60 if the description's 2,000 words is right.
2026-10-12
- Fiverr: writerzshop
Freelance marketplace
$60 (largest package, The Elegant Plan)
Largest package: 3 pages, 2000 words
Not comparable: Not counted: Largest package is 3 pages (2,000 words, $60).
2026-10-12
- Fiverr: morena2003
Freelance marketplace
$300 (largest package, Sales Copywriting (Premium))
Largest package: unstated pages, 1200 words
Not comparable: Not counted: Sales Copy gig with no page count; largest package 1,200 words.
2026-10-12
- Fiverr: maggie_seo
Freelance marketplace
$120 (largest package, Full Website Content)
Largest package: 4 pages, 3500 words
Not comparable: Not counted: 'Full Website Content' is 4 pages (Homepage, About Us, Products/Services, Contact) at 3,500 words, $120: one page short of the spec. $120 for four pages.
2026-10-12
- Fiverr: gertrude_cv
Freelance marketplace
$250 (largest package, Complete Sales Funnel Masterpiece)
Largest package: unstated pages, 1500 words
Not comparable: Not counted: Sales Copy gig with no page count; largest package 1,500 words.
2026-10-12
- Fiverr: shumailaimra903
Freelance marketplace
$60 (largest package, Gold)
Largest package: 1 pages, 1500 words
Not comparable: Not counted: Every package states 1 page (up to 1,500 words, $60).
2026-10-12
- Fiverr: sam2406
Freelance marketplace
$205 (largest package, LEOPARD 🐆 (PRO))
Largest package: unstated pages, 1000 words
Not comparable: Not counted: Largest package is 1,000 words; only Basic states a page count (1).
2026-10-12
- Fiverr: enigmatic007
Freelance marketplace
$200 (largest package, Premium Website Content)
Largest package: 3 pages, 1000 words
Not comparable: Not counted: Largest package is 3 pages (1,000 words, $200).
2026-10-12
- Fiverr: sellmycopy
Freelance marketplace
$40 (largest package, 🌟 PLATINUM)
Largest package: 4 pages, 2000 words
Not comparable: Not counted: Largest package is 4 pages (2,000 words, $40).
2026-10-12
- Fiverr: yourwebcopy
Freelance marketplace
$60 (largest package, Maximum conversion)
Largest package: 4 pages, 2000 words
Not comparable: Not counted: Largest package is 4 pages (2,000 words, $60).
2026-10-12
- Fiverr: zoewrites20
Freelance marketplace
$300 (largest package, The long haul.)
Largest package: 1 pages, 1000 words
Not comparable: Not counted: Every package states 1 page (largest 1,000 words, $300).
2026-10-12
- Fiverr: davidemirto
Freelance marketplace
$360 (largest package, CENTURION ⚜️)
Largest package: 3 pages, 1500 words
Not comparable: Not counted: Largest package is 3 pages (1,500 words, $360).
2026-10-12
- Fiverr: jakeeck
Freelance marketplace
$125 (largest package, Message me for a custom quote.)
Largest package: 1 pages, 500 words
Not comparable: Not counted: The gig's only package says 'My packages are bugged. Please click contact me and I'll draw up a custom quote'.
2026-10-12
- Fiverr: yasirwritescopy
Freelance marketplace
$80 (largest package, Magical Sales Copy)
Largest package: unstated pages, 800 words
Not comparable: Not counted: Sales Copy gig with no page count; largest package 800 words.
2026-10-12
- Fiverr: writendesign7
Freelance marketplace
$50 (largest package, 💎 Advanced Content Mastery Plan)
Largest package: 1 pages, 2000 words
Not comparable: Not counted: Every package states 1 page (largest 2,000 words, $50).
2026-10-12
- Fiverr: syedhassanzaman
Freelance marketplace
$75 (largest package, Premium Website Content Writer⚡⚡🎯)
Largest package: 4 pages, 1500 words
Not comparable: Not counted: Largest package is 4 pages (1,500 words, $75).
2026-10-12
- Upwork seller Ezekiel E.
Freelance marketplace
$150 (Advanced, largest tier)
Largest tier, see quote
Not comparable: Not counted: the largest tier is 1,500 words ($150) and the listing offers no word add-on.
2026-10-12
- Upwork seller Aasmah I.
Freelance marketplace
$70 (Advanced, largest tier)
Largest tier, see quote
Not comparable: Not counted: tiers mix copywriting (up to 1,500 words), retyping and SEO writing; no tier reaches 2,000 words of copy and there is no word add-on.
2026-10-12
- Upwork seller Madiha R.
Freelance marketplace
$50 (Advanced, largest tier)
Largest tier, see quote
Not comparable: Not counted: the largest tier is 1,000 words ($50), 0 revisions, no word add-on.
2026-10-12
- Upwork seller Mahnoor R.
Freelance marketplace
$160 (Advanced, largest tier)
Largest tier, see quote
Not comparable: Not counted: the largest tier is 800 words ($160), no word add-on.
2026-10-12
- Upwork seller Megan
Freelance marketplace
$500 (Advanced, largest tier)
Largest tier, see quote
Not comparable: Not counted: the largest tier is 1,000 words ($500), no word add-on.
2026-10-12
- Upwork seller Elizabeth O.
Freelance marketplace
$150 (Advanced, largest tier)
Largest tier, see quote
Not comparable: Not counted: every tier is an email package (1, 3 or 5 emails, 'Number of Words 0'); no website copy tier.
2026-10-12
- Contra: optimu
Freelance marketplace
$700
Homepage, About and Services pages
Not comparable: Not counted: three pages, not five, and no per-page price is published to scale it.
2026-10-12
- WriterAccess (Self Service Basic, flat rate)
Writing or production platform
$0.05 per word, plus $49/month platform fee
WriterAccess finds the writer; AI topic, brief and persona wizards
$150
$0.05 x 3,000 words = $150 (content only; the $49/month platform fee is extra)
2026-10-12
- Panda Copy (pay per word)
Writing or production platform
$.085 / word (2,001-3,000 words)
Writer plus editor; 'engaging website copy' named among uses
$255
$0.085 x 3,000 words = $255, if the five pages are ordered as one 3,000-word project; five separate 600-word orders at $0.10 would be $300
2026-10-12
- Textbroker (OpenOrder, 5-star)
Writing or production platform
9.0 cents/word plus $0.50 per order
Author at the top quality level
$271
$0.09 x 3,000 words = $270 + $0.50 processing fee = $270.50 (one order)
2026-10-12
- Verblio (100% human content)
Writing or production platform
$0.16/word
Human writers, style guide, unlimited edits before purchase, 2-4 day turnaround; website content is a listed type
$480
$0.16 x 3,000 words = $480
2026-10-12
- Stellar (Core)
Writing or production platform
$0.18/word (starting at)
Managed tier with custom onboarding and editing; 'Website Copy | Polished, conversion-focused web content' is a listed service
$540
$0.18 x 3,000 words = $540 (Core is the managed tier with onboarding, the nearest to a briefing call)
2026-10-12
- Compose.ly (Contract Writing Services)
Writing or production platform
Starting at $50/hour
A vetted writer recruited for you, paid by the hour
$1,100
$50 x 22 hours = $1,100. Hours basis: 22 hours. The Clever Copywriting School's 'rough example for a five page website copy project' (https://www.clevercopywritingschool.com/courses/recommended-rates/, last updated June 2022) lists briefing 1, discussion 1, research and competitor review 2, copywriting 2 per page (x5 = 10), revisions about 2 per round, proofreading 2, admin 1: 19 project hours with one round, plus about 1 hour contingency = 20. The spec has two revision rounds, so 21 + 1 = 22.
2026-10-12
- WriterAccess (Self Service Pro, suggested rate)
Writing or production platform
$0.04 to $1.00+ per word (4 cents/word suggested), plus $79/month
You hand-pick writers; price set per order
Not comparable: One counted price per provider (Basic flat rate is counted). The suggested 4 cents would be $120; the top of the range $3,000+.
2026-10-12
- Verblio (AI + human)
Writing or production platform
$0.06/word plus $49.50/month platform fee
AI drafts with writer oversight; website content is a listed type
Not comparable: One counted price per provider (human content is counted). Would be $0.06 x 3,000 = $180 plus $49.50 platform fee.
2026-10-12
- FATJOE (Website Copywriting, Pro)
Writing or production platform
$0.10 per word (labelled approx conversion)
Website copywriting ordered by number of pages and words, up to 4,000 words
Not comparable: Excluded: the dollar figure is labelled an approximate conversion from sterling. Would be $300 at Pro, $150 at Basic.
2026-10-12
- Scripted (Basic 200)
Writing or production platform
$200 /month
An 'AI CMO' plan with $200 of monthly credits for human-written content
Not comparable: Excluded: credits are not priced per word or per page on the page, so the cost of five website pages cannot be computed.
2026-10-12
- Polly Clover (Polly Clover Writes)
Independent specialist
$425 first page, $340 each additional page; 5% off 5+ pages
New website copy priced per page; the first page carries the research, messaging direction and SEO strategy
$1,696
$425 + 4 x $340 = $1,785, less 5% for five pages = $1,695.75
2026-10-12
- Jill Wise (website copywriter)
Independent specialist
start at $4k for a simple website
A simple website's copy, after a separate brand messaging stage
$4,000
Published floor for a simple website: $4,000 (page count not stated; brand messaging is a prior, separate stage)
2026-10-12
- Bob Bly (home page + 4 web pages)
Independent specialist
Home page, simple $1,250 - $1,500; Web page, optimized $750 – $950
Two free rewrites per his terms
$4,775
Home page $1,250-$1,500 + 4 x $750-$950 = $4,250-$5,300; midpoint $4,775. Match: partial: his pages are 200-400 words (1,100-1,900 words for five), under the spec's 2,500-3,500.
2026-10-12
- Ginny Peterson (SEO website content)
Independent specialist
$1,000 per page
One page of SEO website content; scope and revision limit set before work starts
$5,000
$1,000 x 5 pages = $5,000
2026-10-12
- Kayla Hollatz (Custom Website Copywriting)
Independent specialist
$6,500+
Copy for the pages you choose, wireframes, keyword research (up to 25 keywords), on-page SEO, one revision round, 30-45 minute strategy call
$6,500
Published floor for a custom website copy project: $6,500 (page count chosen by the client; one revision round, one fewer than the spec)
2026-10-12
- Big Picture Copywriting (Full-Site Brand Messaging + Website Copywriting)
Independent specialist
investment: starting at $8,000
1-hour strategy session, brand messaging deck, SEO keyword audit, titles and meta descriptions, 5-7 pages of website copy, 2 rounds of feedback and editing
$8,000
Published floor for 5-7 pages with a strategy session and two rounds: $8,000. Match: partial: it bundles a brand messaging deck the spec does not ask for.
2026-10-12
- Between The Lines Copy (website copywriting)
Independent specialist
$9,000
Up to 8 pages, 60-minute kickoff call, questionnaire, optional client interviews, live review session, 2 rounds of edits
$9,000
Up to 8 pages with a kickoff call and two rounds of edits: $9,000 (covers the spec's five pages; no smaller package is published)
2026-10-12
- Joel Klettke (Business Casual Copywriting)
Independent specialist
at least $30,000
Customer research, data analysis, positioning, writing, wireframing, pre-launch review; no design or build
$30,000
His published floor for any project ('virtually no project... would come in below this rate'): a five-page site would cost at least $30,000. His 6-8 page comparison is $30,000-$45,000.
2026-10-12
- Bob Bly (web site package)
Independent specialist
$5,500 – $8,500
Home page plus about 5-7 more pages
Not comparable: Not counted: one price per provider, and the package is 6-8 pages, not 5. Midpoint would be $7,000.
2026-10-12
- Lianna Patch (Punchline Conversion Copywriting)
Independent specialist
$15K for a four-week engagement
Four website pages plus up to four email series
Not comparable: Not counted: four pages bundled with email series; no website-only price.
2026-10-12
- Sarah Klongerbo (Brand + Website Copy Bundle, 2024)
Independent specialist
currently costs around $3,800 (January 2024)
Up to 5 pages, 20-page brand messaging guide, wireframe input, 2 revision rounds
Not comparable: Not counted: a January 2024 price she said would rise 'in mid-2024'; her current studio site (quotablecopy.com) publishes no price.
2026-10-12
- Jef van de Graaf (Copy Ads Content, full website copy)
Independent specialist
$7,500–$15,000 range (his clients, usually including the build)
Discovery, messaging, keyword research and all core pages, usually with the site build
Not comparable: Not counted: his own range usually includes the build, and the copy is not priced separately; the $5K-$15K row is his market guide, with CAD and EUR columns that are conversions.
2026-10-12
- Content Development Pros (web copy, 5 pages)
Agency or studio
$199.00 (5 Pages)
Five web pages at the order form's default 500 words and quality 3, meta tags, unlimited revisions, 7 business days
$199
Five-page package: $199 (2,500 words at the form's default of 500 words a page)
2026-10-12
- WordAgents
Agency or studio
8 cents/word; minimum order 5k words
Website copywriting among content types; you supply the strategy
$400
3,000 words x $0.08 = $240, but the 5,000-word minimum order means a buyer is charged at least 5,000 x $0.08 = $400
2026-10-12
- Express Writers
Agency or studio
$0.30 per word
Home, service, product and landing pages; senior writer, two rounds of revisions (same page)
$900
$0.30 x 3,000 words = $900
2026-10-12
- CopywriterLabs (Professional)
Agency or studio
$3,200.00 (up to 7 pages)
Up to 7 pages, messaging pass, 2 revision rounds, 10 business days
$3,200
Cheapest package covering five pages: Professional, up to 7 pages, $3,200
2026-10-12
- Copywriting Union (Growth)
Agency or studio
$4,200 one-off (6 pages)
6 pages, SEO brief per page, kickoff and check-in calls, 2 revision rounds, Google Doc delivery
$4,200
Cheapest package covering five pages: Growth, 6 pages, $4,200 (kickoff call and two revision rounds match the spec)
2026-10-12
- Salted Pages (Sea Level)
Agency or studio
$6,300 USD (5 pages)
Five pages of SEO copywriting; the same page lists a '90-minute strategy call to kick off the project', and its package cards (Low Tide, High Tide) list 'Two rounds of revisions & review video calls', SEO keywords, page titles and meta descriptions
$6,300
Five pages of SEO copywriting with a kickoff strategy call and two revision rounds: $6,300
2026-10-12
- CopywriterLabs (Essential)
Agency or studio
$1,450.00 (up to 3 pages)
Up to 3 pages, 1 revision round
Not comparable: Not counted: three pages, one fewer revision round; one counted price per provider. Authority (up to 14 pages) is $5,900.
2026-10-12
- Copywriting Union (Essentials)
Agency or studio
$1,800 one-off (3 pages)
3 pages, kickoff call, 2 revision rounds
Not comparable: Not counted: three pages; one counted price per provider. Authority (10 pages + messaging guide) is $7,900.
2026-10-12
- Salted Pages (High Tide)
Agency or studio
$7,500 USD in the package list; $7,300 on the package card
Five pages plus a Brand Voice Handbook and portfolio review
Not comparable: Not counted: one counted price per provider (Sea Level is the plain five-page package). The same page prices High Tide at $7,500 and at $7,300; a buyer could be charged $7,500. Low Tide (3 pages) is $4,900.
2026-10-12
- Content Cucumber (Starter)
Agency or studio
$590 /month
Dedicated writer, unlimited requests and revisions; no minimum commitment
Not comparable: Excluded: an unlimited-request subscription with no stated monthly output, so five pages cannot be priced. One month would be $590 if the five pages fit inside it, which the page does not promise.
2026-10-12
- ContentWriters (Self Service)
Agency or studio
Starting at $99 per piece; web articles from $110 for 300-500 words
Blog posts, white papers, web articles, press releases, newsletters, social
Not comparable: Excluded: no website copy content type is offered; a 'web article' is informational content, not a home or services page.
2026-10-12
- Upwork cost guide: copywriters (median hourly)
Rate surveys
$19–$45/hr (median hourly rates)
Upwork's own contract data, worldwide
$704
$19 x 22 = $418 to $45 x 22 = $990; midpoint $704. Hours basis: 22 hours. The Clever Copywriting School's 'rough example for a five page website copy project' (https://www.clevercopywritingschool.com/courses/recommended-rates/, last updated June 2022) lists briefing 1, discussion 1, research and competitor review 2, copywriting 2 per page (x5 = 10), revisions about 2 per round, proofreading 2, admin 1: 19 project hours with one round, plus about 1 hour contingency = 20. The spec has two revision rounds, so 21 + 1 = 22.
2026-10-12
32.0¢–87.5¢ per word; $65.00–$75.00 per hour
Median rate ranges reported by EFA members for 2025 work
$1,793
3,000 x $0.32 = $960 to 3,000 x $0.875 = $2,625; midpoint $1,792.50. By the hour: 22 x $65-$75 = $1,430-$1,650.
2026-10-12
- Content Estate copywriter survey (web copy)
Rate surveys
Beginner $100 – $200; Proficient $200 – $400; Expert $400 – $700+ (500 words)
Self-reported rates for 500 words of web copy
$1,800
Proficient band midpoint $300 per 500 words x 6 (3,000 words) = $1,800
2026-10-12
$1,500 - $3,500
AWAI's recommended fee range for a five to six-page SEO website
$2,500
Midpoint of $1,500-$3,500 = $2,500. The closest published line to the spec anywhere.
2026-10-12
50.0¢–$1.00 per word; $87.50–$125.00 per hour
Median ranges for ghostwritten business and marketing writing
Not comparable: One counted price per provider (work-for-hire is counted; website copy is commissioned, not bylined). Would be $1,500 to $3,000, midpoint $2,250.
2026-10-12
- ProCopywriters 2026 survey (UK day rate)
Rate surveys
£300 to £1800 per day, median £440
UK freelance copywriter day rates
Not comparable: Excluded: GBP only, never converted.
2026-10-12
Per-project average for a '5 page website' in a gated PDF
Community poll of Australian copywriters; a separate rough hours example for a five-page site
Not comparable: Excluded: the five-page average is behind an email form, and the published rates are AUD. Its hours example is the 22-hour basis used in this file.
2026-10-12
- Anthropic Claude Sonnet 5.5
AI tools
$2 per 1M input tokens / $10 per 1M output tokens
Model API access only; no writer, briefing call, editor or fact-checking
$1.25
0.4M x $2 + 0.045M x $10 = $1.25, our token estimate
2026-10-12
- OpenAI GPT-6.1 Sol
AI tools
$2.00 / 1M input tokens / $10.00 / 1M output tokens
Model API access only; no writer, briefing call, editor or fact-checking
$1.25
0.4M x $2 + 0.045M x $10 = $1.25, our token estimate
2026-10-12
- Google Gemini 3.1 Pro Preview
AI tools
$2.00 input / $12.00 output per 1M tokens (prompts <= 200k)
Model API access only; no writer, briefing call, editor or fact-checking
$1.34
0.4M x $2 + 0.045M x $12 = $1.34, our token estimate
2026-10-12
- Anthropic Claude Opus 5.5
AI tools
$4 per 1M input tokens / $20 per 1M output tokens
Model API access only; no writer, briefing call, editor or fact-checking
$2.50
0.4M x $4 + 0.045M x $20 = $2.50, our token estimate
2026-10-12
- OpenAI GPT-6 Astra
AI tools
$10.00 / 1M input tokens / $50.00 / 1M output tokens
Model API access only; no writer, briefing call, editor or fact-checking
$6.25
0.4M x $10 + 0.045M x $50 = $6.25, our token estimate
2026-10-12
How the marketplace prices were drawn: Fiverr: search 'website copywriting' (https://www.fiverr.com/search/gigs?query=website%20copywriting), default 'Relevance' sort, 858 results, read 2026-10-12 in a real Chrome window driven over the DevTools protocol (port 9933, own profile) with the cookie logged_out_currency=USD; the page and every gig report currency USD at rate 1. Took listing positions 1 to 48 in order, one gig per seller (a seller's later gigs skipped), which gave 40 sellers. Skip rule: a gig that does not sell website copy in English (2 skipped: nicaline at position 5, a German correction gig; anilahasnain1 at 26, realtor bios). For each of the 38 remaining gigs I read the package table from the gig's own page data (the source of the 'Compare packages' table) and counted the CHEAPEST package that states five or more pages (Fiverr's 'Number of pages' field, or the package description where the field is absent). Where that package states fewer than 2,500 words, it was topped up to 2,500 with the package's own word calculator; where it has no calculator it was counted as is if it states at least 2,000 words (flagged 'Match: partial'), and not counted below that. Packages under five pages are not counted even when a word calculator could add words, because the calculator adds words, not pages. 15 of 38 produced a figure. Fiverr's listing data marks 20 of the 48 positions as promoted placements ('promoted_gigs'); they are kept, because a buyer sees them, and flagged per row. Upwork Project Catalog: search 'website copywriting' (https://www.upwork.com/services/search?q=website%20copywriting), default sort, 6,222 projects, read the same day the same way. Opened positions 1 to 23; skipped by rule position 21 (Arabic and English medical blogs, no tier table) and 24 (a Shopify store build). Tier tables were read with ticks taken from the markup (aria-label 'included' / 'not included'), and each tier's description by clicking it. Counted the lowest tier of 2,500 words or more; where no tier reached 2,500, the top tier plus the listing's own 'Additional 100 Words' add-on to 2,500; where there is no word add-on, the top tier as is if it states at least 2,000 words (flagged partial). A tier described as a whole website with a page count (Ghulam M., 6 pages) counts without a word count. 16 of 22 produced a figure. Contra: three listings found by web search (Contra's search and category pages return a 404 or redirect), flagged as not a sample. All marketplace prices exclude buyer fees.
Checked, and publish no price
17 of 107 providers checked
Not a criticism. Quoting per project is normal when the work varies. It does mean the ranges above describe the providers who publish, and the ones who do not are rarely the cheapest.
- WebFX (website copywriting services) · No price. 'Typically, businesses will pay $25 to $25,000 per page when investing in copywriting services. For the most accurate copywriting pricing, request a quote.' Its old URL webfx.com/website-copywriter-pricing.html now redirects to a content marketing pricing page.
- Copyhackers · No website copy price on the site's homepage.
- Brafton · Pricing page is a contact form ('Get Pricing!'); no figures.
- Siege Media · No price published; figures on the homepage are client results.
- Animalz · No price published ('Let's talk').
- Velocity Partners · No price published.
- 97th Floor · No price published ('Let's Talk').
- Omniscient Digital · No price published; figures on the homepage are client results.
- Skale · No price published.
- MarketSmiths · No rate card. The homepage lists example project sizes, including 'A $15k site rewrite for a boutique hotel', with no page count.
- Fenwick · No price published.
- CopyHouse · No price published.
- Eleven Writing · No price published; '$100K' on the homepage is a client result.
- Make Honey · No price published.
- Verbal Identity · No price published.
- Quotable Copy (Sarah Klongerbo) · No price; '[ Get a Copywriting Quote ]'. Her 2024 blog post priced a bundle at about $3,800.
- Ecrivio · Lists 'Creative web copy' with no price; prices only landing pages and case studies ($150 up to 1,400 words) and rewrites.
Why one five-page site's copy costs 500 times another
Whether the writer sets the site's messaging and page plan, or fills pages you planned.
- 01
Discovery before the first draft
Most of the gap sits here. Between The Lines' $9,000 opens with a 60-minute kickoff and strategy call, a questionnaire and optional client interviews; Kayla Hollatz's $6,500+ with a strategy call, a brand questionnaire and wireframes. The marketplace packages we read list words, pages and revisions, and are written to your brief.
Between The Lines services - 02
The first page carries the strategy
Polly Clover charges $425 for the first page and $340 for each one after it, because the first carries the research, messaging direction and SEO strategy for the whole project. Bob Bly's 2022 schedule prices a simple home page at $1,250 to $1,500 and an optimised inner page at $750 to $950.
Polly Clover's per-page prices - 03
Brand messaging in the bundle
Some sellers write the message before the pages and price it in. Salted Pages charges $6,300 for five pages and $7,500 with a brand voice handbook; Big Picture Copywriting's full site with a messaging deck starts at $8,000, the deck alone at $3,500. Take the messaging out before comparing a bundle with a copy-only price.
Salted Pages packages - 04
Where the page bands fall
Studios sell page bands, and the unit price moves between them. Copywriting Union sells 3 pages for $1,800 and 6 for $4,200; CopywriterLabs up to 3 for $1,450 and up to 7 for $3,200. Both include two revision rounds at six and seven pages, so the bigger package costs $1,000 less, though only Copywriting Union names a kickoff call.
Copywriting Union packages - 05
Words on top of pages
On Fiverr a five-page package often caps the words and sells the rest by calculator. Seller mongiardo's five-page Premium is $360 for 1,500 words plus $120 for each 500 more, so 2,500 words cost $600; elmarakbi's is $550 for 2,000 words plus $30 per 100, which comes to $700.
mongiardo on Fiverr - 06
Human or AI-assisted drafting
On the writing platforms, website content writing cost is a word rate, and the drafting method sets it. Verblio charges 16 cents a word for fully human writing, $480 for 3,000 words, and 6 cents plus a $49.50 monthly platform fee for writing done with its in-house AI tools, $180 before the fee.
Verblio pricing
What the machine costs, and what it does not
Five current models from Anthropic, OpenAI and Google would draft these pages for $1.25 to $6.25 of compute, on our token estimate. Copy tools sell seats instead, Copy.ai from $24 a month billed yearly and Jasper from $59, and site builders such as Squarespace, Framer and Hostinger fold AI page text into their plans. The receipt prices one mid-range model, then the hours a person still spends.
- Sit in the briefing call and hear how you describe the business
- Decide what the site says before any page is planned
- Know why your customers chose you over a competitor
- Check a claim, a price or a credential nobody has given it
Receipt · one five-page site's copy
- Messaging, page plan, five drafts, two revisions$1.25
Claude Sonnet 5.5, $2 per 1M input tokens, $10 per 1M output tokens: 400,000 input tokens x $2/M + 45,000 output x $10/M, our token estimate. Price read 2026-10-12
Edit hours: Our editorial estimate for the briefing call, gathering what customers say, planning the pages, checking every claim, two rounds of feedback and rewriting five drafts for voice. No survey measures it; the Clever Copywriting School's 2022 worked example gives five pages 22 hours by hand with two rounds, of which the writing itself is 10, so 12 remain whoever drafts. The hourly rate is the same loaded in-house figure used for the in-house route, so the two are comparable.
Turnaround, as each route publishes it
From brief to first draft or delivery, in the provider's own words. Where a provider states no turnaround, it is not listed.
Freelance marketplace
3 to 14 days, median 4 days
Fiverr (15 counted packages)Freelance marketplace
3 to 6 days before add-ons, median 4 days; per-100-word add-ons add 1 or 2 days each
Upwork Project Catalog (16 counted tiers)Writing or production platform
2-4 day turnaround
Verblio (100% human)Writing or production platform
~5-7 business days
Stellar (Core)Agency or studio
Within 7 business days (5 pages)
Content Development ProsAgency or studio
6 business days
Express WritersAgency or studio
10 business days (up to 7 pages)
CopywriterLabs (Professional)Agency or studio
15 business days (6 pages)
Copywriting Union (Growth)Agency or studio
3 to 5 weeks
Salted PagesIndependent specialist
4 weeks
Kayla HollatzIndependent specialist
4-8 weeks (with brand messaging)
Big Picture Copywriting
What a five-page site's copy takes to do yourself
No survey measures a whole site. The EFA's 2026 chart puts business writing at 1.5 to 4.5 pages of 250 words an hour, about 2.7 to 8 hours for 3,000 words, and the Clever Copywriting School's 2022 example gives five pages 22 hours with two revision rounds. The hours below are our estimate for doing it yourself; the drafting is one task of six.
No independent survey measures this, so the hours are our editorial estimate.
At the same loaded rate as an in-house hire ($48 an hour), your 18 to 34 hours are worth $865 to $1,634.
- Read sales notes, reviews and three competitors' sites for the words buyers use3 to 5 h
- Decide the one message, and what each of the five pages is for2 to 4 h
- Outline each page: its sections, its proof, the action it asks for2 to 3 h
- Write the five drafts6 to 12 h
- Get feedback and revise twice3 to 6 h
- Proofread, add page titles and meta descriptions, load into the site2 to 4 h
You also need
- Notes or recordings from real sales conversations
- The page list agreed with whoever builds the site
- Someone outside the company to read it cold
- Edit access to the site, or someone who has it
Agency vs freelancer vs fractional vs in-house
Cost is one row of six. I write website copy only inside an engagement, so the fractional column loses the rows about buying one site quickly and cheaply, and earns its place where the question is what the site should say.
Agency and freelancer costs are the published ranges above. The fractional column is busyless, priced as it is sold. In-house uses the salary data for writers and authors, loaded and divided by monthly output.
Where the quote and the invoice come apart
Each of these is visible on a published price list, linked where it is.
A 'full website' that is four pages
Fiverr seller maggie_seo's 'Full Website Content' package is four pages: home, about, products or services, and contact. Seller talhabinkhalid0's '4-Page Set' at $180 is the step below an 8-page package at $350. Count the pages in the package table, not the words in its title.
maggie_seo on FiverrThe table and the description disagree
Seller sikandarali0's top package describes 2,000 words for six to eight pages while its table says 1,500 words; wum125's describes five pages of up to 3,000 words while its table says 50. We read the table as binding wherever it was plausible. Ask the seller which one binds before you order.
sikandarali0 on FiverrWord add-ons that add weeks
Upwork seller Thu P.'s largest tier is 1,000 words for $100, and each extra 100 words costs $10 and adds two days. Topping it up to 2,500 words adds $150 and 30 days to a five-day delivery, so the cheapest route to a whole site can be the slowest.
Thu P. on UpworkCopy priced inside the build
Jef van de Graaf says his full-site copy work for clients usually runs $7,500 to $15,000, 'which also usually includes my involvement in the site build'. A bundle like that is a website price, not a copy price, so it is shown and left out of every range here. Compare it with build quotes instead.
Jef van de Graaf's price guide'$25 to $25,000' prices nothing
WebFX's service page says businesses pay '$25 to $25,000 per page' and asks you to request a quote. Kobe Digital repeats the figures as per website in one line and per page in another, and Sarah Klongerbo's 2024 post opens by quoting them. A range a thousand times wide is not a price.
WebFX service pageOne studio, two prices for one package
Salted Pages lists its High Tide package, five pages with a brand voice handbook, at $7,500 in its package comparison and $7,300 on the package card further down the same page. Neither is counted here, but a buyer who reads one figure could be invoiced the other. Get the price in writing.
Salted Pages packagesWhat not having it costs, in your numbers rather than ours
A site with no copy written for it still launches, on whatever someone wrote the week before, and only your analytics and CRM can say what that costs. The sum below gives the most those pages could be costing you, not what they are, so treat it as a ceiling.
Pages written in the company's own language
Copy written under deadline describes the business the way the team talks about it inside. A visitor came to check what you do, for whom, at what price and what to do next, and leaves when the page does not say.
Design built around a guess
When copy arrives last, it is cut to fit boxes drawn for placeholder text, or the layout is reworked and paid for twice. Several of the copywriters read for this page ask to be hired before design starts for that reason.
Service pages nothing can match
Service pages written without the words buyers use for their problem give search engines and AI assistants little to match against a question, so the site lives on the direct and referral visits the business already had.
Work it out
Monthly visits to the home and service pages × share who leave without contacting you × enquiry-to-customer rate × value of a customer
- Monthly visits to the home and service pages
- Your analytics, filtered to those pages
- Share who leave without contacting you
- The same report: visits with no form, call or booking
- Enquiry-to-customer rate
- Your CRM: last quarter's enquiries against the deals won from them
- Value of a customer
- Average first-year revenue per customer, from your accounts
Why there is no per-piece price from me
busyless runs on a retainer. A Fractional Head of Content, from $5,000 a month and month to month, owns the system: which channels we bet on, the editorial standard, customer interviews, the conversion path and the monthly report.
Production sits underneath as execution capacity, from $2,000 a month, through agents I have built or people I manage. We make as much as growth needs, so a price per piece would measure the count rather than whether it worked.
Most clients start with Discovery: two weeks and $2,500 for the diagnosis and a 90-day plan, theirs to keep either way.
- Discovery, two weeks
- $2,500
- Fractional Head of Content
- from $5,000/mo
- Execution capacity
- from $2,000/mo
- Price per piece
- None
The ranges you will find elsewhere, and where they come from
The top US results when we read them on 12 October 2026. 6 of 8 name no source for the figure they give.
Searched: how much does website copywriting cost
- elnacain.com
No website copy figure: her own rates for SEO blog posts ($.50-$.80/word) and email sequences
No source - reddit.com
Self-reported: $120-180 a page; €1,500 a website; $1,499 for four pages; $2,500 to $5,000+ for four pages plus sales pages
No source - saltedpages.com
Average $650 to $1,000 per page; five pages: low $500, middle $3,000, high $10,000; its own five-page package 'between $6 and 7k' in one line and '$5-7k' in another
No source - sarahklongerbo.com
16 anonymised copywriters' own packages, $5,000+ to $9,750+; 'the industry-standard cost of website copy is about $1,000 per page'
No source - awai.com
Writing a Small Website (five to six pages, SEO): $1,500 - $3,500; Homepage $450 to $4,500
No source - primewebdesign.com
$100 to $500+ per page; 8-12 pages $2,000 to $4,000; a full site $1,500 to $5,000+
Cites a source - newmedia.com
Website copywriting $500–$5,000+ per page; a simple page $300 to $1,000; full projects $2,000 to $10,000+
No source - upwork.com
$19-$45/hr median
Cites a source
One call. Real plan, not a pitch.
30 minutes. We talk about what's already working, who owns content today, and whether a fractional Head of Content is actually the right move. If it isn't, I'll say so.
Direct calendar
Book a 30-min intro call
No sales rep, no qualification form. You pick a slot, we talk.
Calendar busy?
Send a note instead.
One sentence on the bottleneck. I'll reply within 24h with a sharper next step.
FAQ
Frequently asked
What does a specialist's five-page website buy that a marketplace one does not?
Discovery, mostly. The specialists' pages list kickoff and strategy calls, questionnaires, client interviews, wireframes and messaging work before any page is drafted. The marketplace packages list words, pages and revision counts, and are written to your brief. On paper both are the same five pages; the specialist's price, a middle of $5,750 against $215, includes deciding what they should say.Why do so few Fiverr gigs cover a five-page website?
Because they are built around single pages or word counts. Of the 38 website copy gigs we read, 23 have no package that reaches five pages: ten stop at three or four, several sell one page at a time, and the word calculators add words, not pages. Ordering one page five times is not a package any of those sellers has priced.How many weeks should you allow for five-page website copy?
Three to fourteen days on Fiverr, with a median of four, and six to fifteen business days from the studios that publish a timeline. Salted Pages quotes three to five weeks, Kayla Hollatz four, and Big Picture Copywriting four to eight with brand messaging. Then add your own time for two rounds of feedback.Where do the $1,000-a-page figures for website copy come from?
None of the guides we read says. Sarah Klongerbo calls about $1,000 a page the industry standard, Salted Pages gives $650 to $1,000 as the average, and NewMedia's tables cite market research without naming it. Prime Web Design cites the EFA's 2026 chart as 32¢ to $1.00 a word, which joins the low end of one row to the high end of another.How much of a five-page website's copy can AI write?
The drafts, for $1.25 to $6.25 of model time on the five models we priced, on our token estimate. It cannot sit in the briefing call or decide what the site should say first. The briefing, research, checking, two rounds of feedback and rewriting take 12 to 18 hours on our estimate, which at an in-house rate brings the site to $578 to $866.How do surveyed writers price five-page website copy?
If you are setting your own web copywriting rates, the survey rows are the nearest benchmark. AWAI's guideline gives $1,500 to $3,500 for a five to six-page SEO site, and Content Estate's 2021 survey of 19 writers puts 500 words of web copy at $200 to $400 for proficient writers, about $1,200 to $2,400 for 3,000 words.When is a staff writer cheaper than buying five-page website copy?
Almost never for one site. A writer at the US median for writers and authors, $76,910, costs $8,332 a month once loaded for payroll and benefits. At 4 to 7 five-page sites a month that is $1,190 to $2,083 a site, before the months it takes to hire. A staff writer pays off when the site is one job among many.Will busyless write the copy for a five-page website?
Yes, inside an engagement, and never priced by the site. Strategy and conversion are layers I own as a fractional Head of Content, from $5,000 a month: what the site says, which page answers which buyer and whether it worked. The pages are written through production from $2,000 a month. If you only need five pages written, the routes on this page are the way to buy them.