Content marketing pricing, type by type
Most content marketing pricing you will find online is a range with no source. Every figure here links to the page it was read from, with the date, and the arithmetic that makes a per-word rate and a package comparable.
- Types priced
- 6
- Prices read
- 609
- Providers checked
- 463
- Publish nothing
- 22%
Content marketing pricing for every type we have read
The range runs from the cheapest to the dearest published price from people and companies, for the spec each page names. AI tools are priced on each page separately, with the editing time added back in.
Video and audio
Being researched
These types get a page once their prices have been read and checked. Until then they carry no link and no figure, because a price we have not read is a price we would be making up.
- Content writing
- Case studies
- White papers
- Ebooks
- Press releases
- Newsletters
- Email copywriting
- Copywriting
- Website copywriting
- Product descriptions
- Technical writing
- Executive ghostwriting
- LinkedIn ghostwriting
- Video scripts
- Content strategy
- Content audits
- Social media content
- Instagram content
- TikTok content
- YouTube videos
- Facebook content
- Pinterest management
- UGC videos
- Community management
- Reddit marketing
- Product videos
- Testimonial videos
- Training videos
- Commercials
- Video editing
- AI videos
- Podcast production
- Webinar production
- Graphic design
- Infographics
- Presentations and pitch decks
- Illustration
- Product photography
- Ad creative
- Brochures
- Website redesign
- Website maintenance
- Landing pages
- Ecommerce websites
- Shopify stores
- WordPress websites
- Webflow websites
- Framer websites
- Squarespace websites
- Wix websites
- HubSpot websites
- AI-built websites
- Website migration
What a package is really pricing
Most content marketing packages are a count: four posts, twelve social posts, one newsletter. A count is easy to compare and easy to audit, which is why it sells. It is also the wrong unit, because the expensive decision is which four, and the package price usually excludes it.
So read content creation pricing for what it is: the price of production. The pages here price that production per unit, by every route. Deciding what to produce, and measuring whether it worked, is a different purchase, and what an agency retainer for the whole function costs is priced on its own page.
For what it is worth, busyless sells the two separately on purpose: from $5,000 a month to lead the work, and production from $2,000 a month on top, so a team with writers can buy the judgement without buying volume.
Five rules every page follows
These are the rules that make this content marketing pricing checkable rather than quotable, and the ones the pages that rank for it today mostly skip.
- 01
Read on the page, in dollars, from a US view
Every price is read off the provider's own rendered page, never a search snippet. Many sites set the currency by visitor location, so each is read through a US connection and nothing is converted at an exchange rate.
- 02
One spec per type, and the arithmetic shown
A per-word rate, a package and a day rate are not comparable until they buy the same thing. Each page names the spec it prices and converts every figure to it, with the sum beside it. A price that buys something different is shown and left out.
- 03
Silence is a finding
Most agencies publish no price. Every one we checked that publishes nothing is listed on the page, because the ranges describe only the providers who do, and the silent ones are rarely the cheapest.
- 04
In-house is computed, not guessed
The in-house route divides a loaded salary by monthly output, using the same salary data as our job descriptions, so the two can never quote different numbers for the same hire.
- 05
AI is priced with the editing included
Generating a draft costs very little. Making it publishable does not. Each page prices the tools from their own pricing pages and then the human hours, at the same hourly rate as an in-house hire.
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FAQ
About these prices
How much does content marketing cost?
It depends far more on who does the work than on what the work is. On every type we have priced, the gap between the cheapest published price and the dearest is wider than the gap between types. Pick the type, then the route, then read the range: the pages below show all three with the sources.Why not just publish an average?
Because an average of a $40 marketplace gig and a $1,500 agency piece describes neither. Each page shows the spread for each way of buying, the middle price inside it, and every figure behind them, so you can see where your own quote sits.Is anyone paying to be listed?
No. There are no affiliate links, no sponsored placements and no commercial relationship with any provider whose price appears here. Outbound links carry nofollow. The only commercial interest on these pages is ours, and it is labelled: the fractional column is busyless, priced as it is sold.How often are the prices re-read?
Each page prints the date its prices were read. Rate cards move without notice, so we re-read a page at least twice a year and whenever a provider tells us a figure has changed.