Case study writing cost
The price of one B2B customer case study, from Fiverr gigs to platforms that book your customer and get the sign-off, with the interview checked on every package before it counted.
$60 to $3,450
per 1,000 to 1,500 word case study, from people and companies. AI tools are priced separately below.
- Freelance marketplace, middle
- $370
- Writing or production platform, middle
- $2,875
- Independent specialist, middle
- $1,125
- Agency or studio, middle
- $950
Priced for: A 1,000 to 1,500 word B2B customer case study: one recorded customer interview (30 to 60 minutes), a draft, one round of edits and a customer approval round, delivered as a document. No design, no video.
- Prices read
- 86
- Providers checked
- 75
- Publish nothing
- 21
- 01Most of the case study writing cost is not the writing. The same 1,000 to 1,500 word customer story ran from $60 to $3,450 across the 31 seller prices we could compare, and what moves it is who runs the customer interview and who chases the approval.
- 02On the marketplaces the interview is often yours to run. Fifteen of the 34 Fiverr and Upwork listings we read sell no seller-run customer interview at any price, including the most-reviewed gig in our Fiverr sample, which 'does not include design or interviews'.
- 03The interview has a price you can see. One Upwork seller with 275 reviews charges $750 if you already ran the interview and $1,000 if the seller runs it, and marketplace interview extras run from $20 to $100.
- 04The top of the market sells the approval chase. The two platforms that book your customer and get their sign-off start at $2,300 and $3,450; Uplift, from $750, hands the edited draft back for you to send to your customer.
- 05The evidence is thin and old. Only seven agencies and two platforms publish a price that buys this spec, two of the three rate surveys date from 2020 and the third has no case study row, and the top five results for the main search are written for students.
Search case study writing cost and all five top US results we read are for students: a Reddit thread recommending essay services, two essay sites, a promotional post on a college's site and a forum where someone paid 'like $60 for a 7-page paper'. Search how much does a case study cost and the pages that answer it give ranges without naming a source.
So this page prices one thing: a 1,000 to 1,500 word B2B customer case study with one recorded customer interview, a draft, one round of edits and the customer's approval, delivered as a document with no design. Each price was read on the page it links to on 12 October 2026, in US dollars, and a listing that sells no interview is shown and left out of every range.
If you write case studies and are setting your own case study writing rates, the survey rows are your peers, but two of the three are from 2020 and the third prices business writing with no interview. Several agency and platform figures are 'from' floors, so a quote after a discovery call can be higher, and Upwork prices exclude Upwork's client fees.
Case study writing cost, route by route
Each bar runs from the cheapest to the most expensive published price we read for this route, normalised to the same spec. The dot is the middle price. The axis is logarithmic: each gridline is ten times the one before.
Freelance marketplace
17 prices
$60 to $1,300
Writing or production platform
2 prices
$2,300 to $3,450
Independent specialist
4 prices
$850 to $1,500
Agency or studio
7 prices
$255 to $2,497
Rate surveys
3 prices
$747 to $900
AI tools
10 prices
$0.013 to $39
In-house hire
computed
$1,517 to $3,033
In-house is not sampled. It uses the salary data for AI Content Writer (mid-level median, $84,000 base), loaded at 1.3x and divided by 3 to 6 case studies a month. The count is our assumption, not a measured figure. The role page's 8 to 20 pieces a month is for formats a writer controls; each case study also needs a customer to agree, an interview to book and run, and an approval round, and no survey times those.
Every price we read
86 published prices, each read on the page it links to, in US dollars from a US view. The third column converts each one to the same spec, with the arithmetic. A price that buys something materially different is shown and left out of every range.
- Fiverr seller shijujimthomas
Freelance marketplace
$35 (Standard, up to 1,000 words) + $25 client interviews extra
Up to 1,000 words, research, 2 revisions; interview as an extra
$60
$35 + $25 'Client interviews' extra = $60
2026-10-12
- Upwork seller Tharikh B.
Freelance marketplace
$80 (Starter, 1,000 words)
1,000 words, research, client interviews, references, 2 revisions
$80
Lowest tier with 1,000 words and interviews ticked = $80
2026-10-12
- Upwork seller Benedict O.
Freelance marketplace
$80 (Standard, 1,000 words) + $30 Client Interviews add-on
1,000 words, research, references, 3 revisions; interview as an add-on
$110
$80 + $30 Client Interviews add-on = $110
2026-10-12
- Fiverr seller ekarume
Freelance marketplace
$100 (Standard, 1,000 words) + $20 client interviews extra
1,000 words from your notes or transcripts, 3 revisions; interview only as an extra
$120
$100 + $20 'Client interviews' extra = $120
2026-10-12
- Upwork seller Rodrigo F.
Freelance marketplace
$100 (Starter, 1,000 words, 21 days) + $50 Client interview add-on
1,000 words, unlimited revisions; tiers differ only by delivery time; interview as an add-on
$150
$100 + $50 Client interview add-on = $150 (the 7-day tier would be $450)
2026-10-12
- Upwork seller Arslan I.
Freelance marketplace
$255 (Standard, 1,500 words)
1,500 words, research, client interviews, references, 2 revisions
$255
Lowest tier with 1,000+ words and interviews = $255
2026-10-12
- Fiverr seller naeemjawaid
Freelance marketplace
$285 (Standard)
1,200 words, one interview up to 45 minutes, research, 2 revisions; 10-day delivery
$285
Lowest package reaching 1,000 words with an interview = $285
2026-10-12
- Upwork seller Gunjan B.
Freelance marketplace
$350 (Advanced, 4-5 pages)
Interviews ticked on Standard and Advanced; word counts not stated
$350
Tiers are priced by page with no word count. At the EFA's 250-word page, 1,000 words is 4 pages, so the 4-5 page tier ($350) is the first that reaches the spec; the 2-3 page tier ($200) would be 500-750 words
2026-10-12
- Upwork seller Anne H.
Freelance marketplace
$305 (Advanced, 1,000 words) + $65 Client Interviews add-on
1,000 words, 7-day delivery, no revision on this tier; interview as an add-on
$370
$305 + $65 Client Interviews add-on = $370
2026-10-12
- Fiverr seller ggerbus
Freelance marketplace
$450 (Standard, 1,500 words)
1,500 words, research, one 30-minute customer interview (or email questionnaire), 2 revisions; 10-day delivery
$450
Lowest package with 1,500 words and the interview included = $450
2026-10-12
- Fiverr seller mattmacintosh
Freelance marketplace
$490 (Standard)
Customer interview, light research, writing, 2 revisions; 7-day delivery
$490
Lowest package reaching 1,000 words that includes the seller-run interview = $490
2026-10-12
- Upwork seller Thomas S.
Freelance marketplace
$575 (Standard, 1,000 words) + $100 Client Interviews add-on
1,000 words, research, 2 revisions; interview as an add-on (included only in the 1,500-word $700 tier)
$675
$575 + $100 Client Interviews add-on = $675 (cheaper than the $700 tier that includes it)
2026-10-12
- Upwork seller Wilton B.
Freelance marketplace
$700 (Standard, human-written)
Human-written case study, client interviews ticked on every tier, 6 revisions; no word count
$700
Tiers differ by method (AI-assisted, human, 'Hero's Journey'), not length, so the human-written standard tier is the spec match = $700
2026-10-12
- Upwork seller Lara B.
Freelance marketplace
$750 (Advanced, 1,500 words)
1,500 words, multiple client interviews, research, design, 3 revisions
$750
Lowest tier reaching 1,000 words = $750 (the 700-word Standard tier with an interview is $500)
2026-10-12
- Upwork seller Martin C.
Freelance marketplace
$1,000 (Standard, seller runs the interview)
1,000 words, research, client interview, references, 2 revisions
$1,000
Tier where the seller runs the interview = $1,000
2026-10-12
- Fiverr seller ukwriter101
Freelance marketplace
$1,000 (Premium, 1,000 words) + $100 client interviews extra
1,000 words, references, research, 2 revisions; interview only as a +$100 extra
$1,100
$1,000 (lowest package with 1,000 words) + $100 'Client interviews' extra = $1,100
2026-10-12
- Fiverr seller peter_festus04
Freelance marketplace
$1,300 (Premium, 1,500 words)
1,500 words, research, references, 3 revisions; 'Client interviews' ticked on all packages
$1,300
Lowest package reaching 1,000 words = Premium $1,300 (Standard is 850 words)
2026-10-12
- Fiverr seller alannaandersen
Freelance marketplace
$100 (Basic, one case study)
One case study of '1-2 pages', design, research and client interview ticked; 3-day delivery
Not comparable: Not counted: the gig text says '1-2 pages', about 250 to 500 words, below the spec's 1,000-word floor. Would be $100. Re-read 2026-10-12.
2026-10-12
- Fiverr seller ridwan_0003
Freelance marketplace
$60 (Gold, 1,500 words)
1,500 words; the gig description says it works from the buyer's interview or notes
Not comparable: Would be $60; null because nothing on the gig says the seller conducts a customer interview (no 'Client interviews' feature; description works from YOUR interview)
2026-10-12
- Fiverr seller abigealfavour2
Freelance marketplace
$60 (up to 1,000 words)
Up to 1,000 words; no interview listed
Not comparable: Would be $60; null because no customer interview is offered
2026-10-12
- Fiverr seller ggerbus (case study + design package)
Freelance marketplace
$600 (Premium, case study + design)
Design add-on row: same 1,500-word case study plus a branded designed document
Not comparable: Design add-on, not counted: $600 - $450 = $150 for the design
2026-10-12
- Fiverr seller ethan_bradley0
Freelance marketplace
$40 (Growth, 1,200 words)
1,200 words from a brief; no interview
Not comparable: Would be $40; null because no customer interview is offered
2026-10-12
- Fiverr seller mikamishti
Freelance marketplace
$50 (Standard, 1,500 words)
Up to 1,500 words; no interview
Not comparable: Would be $50; null because no customer interview is offered
2026-10-12
- Fiverr seller apexcontent_co
Freelance marketplace
$70 (Full Funnel, 1,000 words)
1,000 words; 2-day delivery; no interview
Not comparable: Would be $70; null because no customer interview is offered
2026-10-12
- Fiverr seller saimabatool658
Freelance marketplace
$120 (Standard, up to 1,500 words)
Up to 1,500 words, proofreading, research; no interview
Not comparable: Would be $120; null because no customer interview is offered
2026-10-12
- Fiverr seller gp_hind
Freelance marketplace
$375 (Standard, up to 1,000 words)
Up to 1,000 words; no interview listed
Not comparable: Would be $375; null because no customer interview is offered
2026-10-12
- Fiverr seller wajahat317
Freelance marketplace
$40 (Standard, 1,000 words)
1,000 words, report or case study; no interview
Not comparable: Would be $40; null because no customer interview is offered
2026-10-12
- Fiverr seller mongiardo
Freelance marketplace
$175 (Standard, 1,000 words)
1,000 words of copy only; the buyer supplies all information
Not comparable: Would be $175; null because the gig explicitly excludes interviews
2026-10-12
- Fiverr seller ivy_taylor1
Freelance marketplace
$85 (Standard, 1,500 words)
1,500 words; client interviews only appear in the $165 3,000-word white paper tier
Not comparable: Would be $85; null because the case study tier has no interview
2026-10-12
- Fiverr seller drpeterrobinson
Freelance marketplace
$90 (Premium, 1,000 words, designed)
1,000 words with design; no interview listed
Not comparable: Would be $90; null because no customer interview is offered
2026-10-12
- Fiverr seller charlotte4332
Freelance marketplace
$200 (Premium, two stories of up to 1,200 words)
Two stories of up to 1,200 words; the $100 tier (800 words) adds only a 'client interview outline'
Not comparable: Would be $100 per story; null because no interview is conducted (an interview outline is questions, not an interview)
2026-10-12
- Upwork seller Amna S.
Freelance marketplace
$80 (Standard, 1,000 words)
1,000 words, research, references; no interview tier or add-on
Not comparable: Would be $80; null because no client interview is offered
2026-10-12
- Upwork seller Sophie L.
Freelance marketplace
$110 (Advanced, 1,050 words)
1,050 words; no interview tier or add-on
Not comparable: Would be $110; null because no client interview is offered
2026-10-12
- Upwork seller Eric C.
Freelance marketplace
$250 (single package, 600 words)
600 words, research, client interview, 1 revision
Not comparable: Would be $250; null because the only package is 600 words, below the 1,000-word floor
2026-10-12
- Upwork seller Ali R.
Freelance marketplace
$225 (Standard, 1,200 words)
1,200 words; no interview tier or add-on
Not comparable: Would be $225; null because no client interview is offered
2026-10-12
- Contra: Chiamaka Watson
Freelance marketplace
Starting at $180
Case study for SaaS startups; no word count, no interview stated
Not comparable: Would be $180; null because the listing states no length and no interview
2026-10-12
- Contra: Esilonu Timileyin
Freelance marketplace
Starting at $400
Long-form case study written from the buyer's notes or call transcripts, plus quote cards
Not comparable: Would be $400; null because the writer works from the buyer's transcripts rather than running an interview
2026-10-12
- Compose.ly (Case Study Writing Service)
Writing or production platform
Starts at $2,300
Interview questions, one recorded interview with your internal stakeholder, one recorded interview with your customer, a case study brief, customer-approved quotes, a 1,000-word customer-approved case study; Compose.ly handles scheduling and client approvals
$2,300
Floor price for a 1,000-word customer-approved case study with two recorded interviews = $2,300
2026-10-12
- Testimonial Hero (Written Case Studies, human-written)
Writing or production platform
Starting at $3,450
Interview by Testimonial Hero, human-written case study, customer approvals handled ('You identify customers and we handle everything else')
$3,450
Floor price for a human-written case study bought on its own = $3,450
2026-10-12
- Testimonial Hero (AI-assisted case study)
Writing or production platform
Starting at $2,530
AI-drafted, human-refined case study from Testimonial Hero's interview
Not comparable: Would be $2,530; null so the provider counts once (the human-written option is the spec match)
2026-10-12
- Testimonial Hero (Full written bundle, human)
Writing or production platform
$4,370
Design add-on row: the human-written case study plus a designed one-pager, sales slide and quote cards
Not comparable: Design add-on, not counted: $4,370 - $3,450 = $920 for the designed assets
2026-10-12
- Testimonial Hero (written case study as add-on to video)
Writing or production platform
$1,840 as add-on to video
Video add-on row: the written case study is $1,840 when it rides on a video interview already bought
Not comparable: Not counted: the price requires buying a video package first
2026-10-12
- Testimonial Hero (pricing page, 'Just Written' bundle, average)
Writing or production platform
Average Costs $3,800 Remote
Written bundle (case study, one-pager, sales slide, quote cards)
Not comparable: Not counted: an average, and it conflicts with the $4,370 human bundle and $3,450 AI bundle on the vendor's own written-case-studies page
2026-10-12
- Testimonial Hero (Video + written, Basic, remote)
Writing or production platform
Average Costs $6,000 Remote
Video add-on row: 90-120s video plus the written bundle from one remote interview
Not comparable: Video add-on, not counted
2026-10-12
- SaaSpirin (done-for-you B2B case study)
Writing or production platform
$2499
Video add-on row: live interview, 90-240s video, written case study, sales slides, quote cards, 2 revision rounds
Not comparable: Not counted: no written-only price; the written case study comes only bundled with video
2026-10-12
- Contentestate (Test drive)
Independent specialist
$850
Customer interview, buyer interview, transcript, 1,200-1,500 word first draft, two editing rounds
$850
One case study package = $850
2026-10-12
- ProProject Manager, Deb Schaffer (Package B)
Independent specialist
$999
1-hour review, 5-page case study as a PDF with photos, three revisions; the client arranges at least one interview
$999
Tiers are priced by page; at the EFA's 250-word page the 5-page tier is the first that reaches 1,000 words = $999
2026-10-12
- Charles Owen-Jackson (freelance B2B technology writer)
Independent specialist
Starting from US$1.00 per word
Scoping call, outline, client interview, draft, two revision rounds; process ends with submission to the client's customer for approval
$1,250
1,250 words x $1.00 = $1,250
2026-10-12
- Steve Maurer (industrial B2B copywriter)
Independent specialist
$1,500 – $2,500
Customer interview by phone or Zoom, SME contact, draft sent to buyer and featured customer for approval, edits
$1,500
Bottom of the published range = $1,500 (the range reflects complexity; the spec is a standard case study)
2026-10-12
- Contentestate (Launch: case study + edited video)
Independent specialist
$1500
Video add-on row: the same case study plus an edited video
Not comparable: Video add-on, not counted: $1,500 - $850 = $650 for the video
2026-10-12
- ProProject Manager, Deb Schaffer (Package A)
Independent specialist
$400
2-page PDF case study with photos
Not comparable: Would be $400; null because 2 pages is below the 1,000-word floor at 250 words a page
2026-10-12
- Kara Kuryllowicz, B2B Case Study Writer (content only)
Independent specialist
$ 1,700 per case study (content only)
Strategy session, account-manager interview, recorded and transcribed customer interview, two rounds of changes from the buyer and two from the buyer's customer; $500 one-time discovery fee
Not comparable: Not counted: currency not stated and the writer is in Toronto (contact page address), so the $ is probably CAD; would be $1,700 plus the $500 first-time discovery fee
2026-10-12
- Kara Kuryllowicz, B2B Case Study Writer (with design)
Independent specialist
$ 2,500 per case study (content, plus design template and layout)
Design add-on row: content plus a design template (up to 4 pages) and layout
Not comparable: Design add-on, not counted (currency unstated): $2,500 - $1,700 = $800
2026-10-12
- Ace Case Studies (The King, long-form)
Independent specialist
From £985
1,200-1,400 words, 1-2 customer interviews with transcripts, project management including sign-offs, up to two edit rounds
Not comparable: Not counted: priced in GBP, also when read from a US IP
2026-10-12
- Saiqic (Single case study)
Agency or studio
$255
Customer interview (or a written question set if a call is hard to arrange), research, 1,000-1,500 word case study, one revision round
$255
Single case study = $255
2026-10-12
- Express Writers (Case Study + Interview Service)
Agency or studio
$0.30 / word + $175 per interview
Templated case study, SEO metadata, stock header image; a 20-30 minute recorded and transcribed interview as an add-on
$550
1,250 words x $0.30 = $375 + $175 interview = $550
2026-10-12
- Uplift Content
Agency or studio
Start at $750
Research, recorded customer interview, two revision rounds; Uplift schedules interviews; the buyer sends the draft to the customer for approval
$750
Floor price for one case study with the interview = $750
2026-10-12
- Notis Press (Standard)
Agency or studio
$950+
One interview, 600-1,000 words, designed and branded PDF, two revision rounds
$950
Lowest tier reaching 1,000 words = $950 (includes a designed PDF that cannot be removed)
2026-10-12
- Authentic Marketer (Basic, 1 article)
Agency or studio
$1,110
Strategy call, buy-in email template, client follow-up for the interview and publishing approval, 30-minute recorded interview, ~1,000-word case study as a Google Doc, two revisions
$1,110
One article package = $1,110
2026-10-12
- Concurate
Agency or studio
Start at USD 1,500
In-depth interviews (customer or account manager), research, writing, two revision rounds
$1,500
Floor price = $1,500
2026-10-12
- AppWT (Case Study Development)
Agency or studio
From $2,497
Customer interview conducted and recorded, figures confirmed by the customer, written approval before publication, layout for web and PDF
$2,497
Floor price = $2,497 (layout is bundled)
2026-10-12
- Authentic Marketer (Pro, article + video)
Agency or studio
$2,220
Video add-on row: the same article plus a 5-minute branded video
Not comparable: Video add-on, not counted: $2,220 - $1,110 = $1,110 for the video
2026-10-12
- Notis Press (Starter)
Agency or studio
$650+
One interview up to 45 minutes, 600-800 words, Google Doc, one revision round
Not comparable: Would be $650; null because 600-800 words is below the 1,000-word floor
2026-10-12
- Notis Press (Pro)
Agency or studio
$1,450+
Standard plus CMS upload, blog post, social blurbs, up to two interviews
Not comparable: Not counted: one counted price per provider
2026-10-12
- Best Case Studio (Proof Kit)
Agency or studio
$2,500
Video add-on row: video case study, written case study, video testimonial, written testimonial, social pack, launch checklist from one interview
Not comparable: Not counted: no written-only price
2026-10-12
- Content Development Pros (Case Study Design Service)
Agency or studio
Starting from only $20/page
Writing, editing and design; unlimited revisions; 'we'll quote you a fair price'
Not comparable: Not counted: a 'page' is not defined and no interview is mentioned
2026-10-12
32.0¢–87.5¢ per word; $65.00–$75.00 per hour; $80.00–$218.75 per page
Median rate ranges reported by EFA members for 2025 work; writing only, no interview or transcription
$747
1,250 x $0.32 = $400 to 1,250 x $0.875 = $1,093.75; midpoint $746.88
2026-10-12
$850 (Business, Technical Expert)
Average prices on nDash for an 800-1,000 word case study with an hour-long call and three rounds of edits; excludes design
$850
Business row, Technical Expert column = $850
2026-10-12
- Ashley R. Cummings, Freelance Writing Rates Benchmark Report (case studies, per project)
Rate surveys
Average $870, median $900 per case study
What freelance writers who price per project said they charge for a case study; scope not defined
$900
Median per-project price = $900 (average $870)
2026-10-12
50.0¢–$1.00 per word; $87.50–$125.00 per hour
Median rate ranges for ghostwritten business/marketing work
Not comparable: Would be 1,250 x $0.50 = $625 to 1,250 x $1.00 = $1,250, midpoint $937.50; not counted so the EFA counts once (a customer case study is work-for-hire under the company's name)
2026-10-12
$1.50–1.75 per audio minute
Component row: human transcription of the interview
Not comparable: Not counted (a component): 45 minutes x $1.50-$1.75 = $67.50-$78.75
2026-10-12
$1000 (Technology, Technical Expert)
Same guide, technology row
Not comparable: Not counted so nDash counts once: would be $1,000
2026-10-12
$100 (Business, Generalist)
Same guide, generalist writer
Not comparable: Not counted so nDash counts once: would be $100
2026-10-12
$0.1 to $0.7 per word or $49 to $84 per hour
General ghostwriting rate, books to blog posts; lists case studies among business ghostwriting work
Not comparable: Not counted: not specific to case studies and no interview; the guide says it 'reviewed data from the Editorial Freelancer's Association and adjusted the prices for inflation', so it is a second-hand restatement
2026-10-12
- Anthropic Claude Haiku 5.5
AI tools
$0.10 per 1M input tokens / $0.50 per 1M output tokens (prompts up to 100K tokens)
Model API access only; no interviewer, editor or approval chasing
$0.013
0.05M x $0.1 + 0.015M x $0.5 = $0.0125, our token estimate
2026-10-12
- OpenAI GPT-6 Luna
AI tools
$0.10 per 1M input tokens / $0.50 per 1M output tokens
Model API access only; no interviewer, editor or approval chasing
$0.013
0.05M x $0.1 + 0.015M x $0.5 = $0.0125, our token estimate
2026-10-12
- Google Gemini 3.8 Flash
AI tools
$0.75 per 1M input tokens / $3.75 per 1M output tokens through December 31, 2026
Model API access only; no interviewer, editor or approval chasing
$0.094
0.05M x $0.75 + 0.015M x $3.75 = $0.0938, our token estimate
2026-10-12
- Anthropic Claude Sonnet 5.5
AI tools
$2 per 1M input tokens / $10 per 1M output tokens
Model API access only; no interviewer, editor or approval chasing
$0.25
0.05M x $2 + 0.015M x $10 = $0.25, our token estimate
2026-10-12
- OpenAI GPT-6.1 Sol
AI tools
$2.00 per 1M input tokens / $10.00 per 1M output tokens
Model API access only; no interviewer, editor or approval chasing
$0.25
0.05M x $2 + 0.015M x $10 = $0.25, our token estimate
2026-10-12
- Google Gemini 3.1 Pro Preview
AI tools
$2.00 per 1M input tokens / $12.00 per 1M output tokens (prompts up to 200k)
Model API access only; no interviewer, editor or approval chasing
$0.28
0.05M x $2 + 0.015M x $12 = $0.28, our token estimate
2026-10-12
- Anthropic Claude Opus 5.5
AI tools
$4 per 1M input tokens / $20 per 1M output tokens
Model API access only; no interviewer, editor or approval chasing
$0.50
0.05M x $4 + 0.015M x $20 = $0.5, our token estimate
2026-10-12
- Anthropic Claude Fable 5.1
AI tools
$10 per 1M input tokens / $50 per 1M output tokens
Model API access only; no interviewer, editor or approval chasing
$1.25
0.05M x $10 + 0.015M x $50 = $1.25, our token estimate
2026-10-12
- OpenAI GPT-6 Astra
AI tools
$10.00 per 1M input tokens / $50.00 per 1M output tokens
Model API access only; no interviewer, editor or approval chasing
$1.25
0.05M x $10 + 0.015M x $50 = $1.25, our token estimate
2026-10-12
- StoryVoice (one story)
AI tools
$39 per story
An AI voice interview the customer takes alone (about 5 minutes), an AI-written case study, LinkedIn post, X post, pull quote, sales email, hosted page and PDF/Word export, one-link customer approval
$39
One story = $39 (3-pack $99 = $33 each; 5-pack $149 = $29.80 each)
2026-10-12
$79 /mo
AI marketing toolkit including a 'Case Study Writer' that writes from the details you enter; no interview
Not comparable: Not counted: the plan meters tokens and the page does not say how many tokens a case study uses
2026-10-12
$0.0045 per minute
Component row: machine transcription of the recorded interview
Not comparable: Not counted (a component): 45 minutes x $0.0045 = $0.2025
2026-10-12
How the marketplace prices were drawn: Fiverr: search 'b2b case study' (https://www.fiverr.com/search/gigs?query=b2b%20case%20study), 'Sort by: Relevance' (the default), 387 results, read 2026-10-12 in a real Chrome window over the DevTools protocol with Fiverr's logged_out_currency cookie set to USD (the visitor IP was not American, so result order may differ for a US visitor). The broader 'case study writing' search (22,000+) and the 'Case Study Writing' category (17,000+) were tried first and are dominated by student essay gigs, so they were not sampled. From positions 1-39 of two loads of the 'b2b case study' results, every gig selling a written B2B or customer case study was opened (18 gigs); excluded were design-only gigs, academic and assignment gigs, video editing, white-paper-only gigs, interview-preparation gigs and two topic-research write-ups. Two more gigs came from the search 'customer success story' (charlotte4332, shijujimthomas). 20 Fiverr gigs in all. Upwork: Project Catalog search 'b2b case study' (https://www.upwork.com/services/search?q=b2b%20case%20study), default order, page 1 (24 listings), read the same day the same way. Kept 14; excluded design-only (2), academic research-analysis (4), white papers (2), a blog post and an editing listing. Package rule, both sites: a listing priced per standard case study counts as the spec unless it states a length below 1,000 words. Where tiers differ by length, take the lowest tier reaching 1,000 words (pages converted at the EFA's 250 words a page). The seller must conduct the customer interview: if no tier at that length includes it but a paid 'Client interviews' extra exists, add the extra; if neither, the row is null with what it would cost. Upwork prices exclude Upwork's client fees. Contra: three listings found through web search, none with a seller-run interview at the listed price, none counted.
Checked, and publish no price
21 of 75 providers checked
Not a criticism. Quoting per project is normal when the work varies. It does mean the ranges above describe the providers who publish, and the ones who do not are rarely the cheapest.
- Case Study Buddy · Domain 301-redirects to testimonialhero.com; no standalone price. Still priced at 'USD 4,725' in Concurate's 2026 'Top 7' listicle.
- Ten Speed · No price on the homepage; /pricing returns Not Found
- Animalz · No prices
- Siege Media · No case study price; only client results
- Grow and Convert · Pricing URL returns 404
- Omniscient Digital · No case study price
- Goodman Lantern · Case studies included in a customised six-month subscription; 'Request a Quote'
- Contently · No case study price
- Content Cucumber · Case study service page with no price
- Column · Case study page returns 'Page not found'; homepage now sells research-led thought leadership. Formerly listed at $649/$799 per Best Case Studio.
- Intero Digital (formerly Influence & Co.) · Redirects to Intero Digital; no case study price
- Brafton · Case study service URL returns 'Page not found'; no price found
- Ace Performance Marketing · States market ranges ($2,000-$4,000 written-only; $4,000-$8,000 full production) but no price of its own
- Make Honey · Domain shows a 'Launching Soon' placeholder; still named as a case study provider in Best Case Studio's 2026 list
- Nathan Ojaokomo (freelancer) · Rate card lists articles ($700; $850 when he runs the interview) but no case study price, although his ranking guide quotes $800-$1,500 for a standard case study
- James Henderson (Contra) · 'Contact for pricing' on a 1,500+ word case study with interviews and customer approvals
- ContentWriters · Pricing page lists blog posts, white papers ($380 for 1,500 words), web articles and press releases; no case study price
- WriterAccess · Per-word rate card only; no case study product or interview service price
- Verblio · No case study content type or price
- Stellar (formerly Crowd Content) · No case study product or price
- Wilton Blake (freelancer) · The cost article still indexed by search engines now lands on the homepage of a different service (buyer-readiness diagnostics); no case study price on the site. His Upwork listing (sample above) still prices case studies.
Why one case study costs 57 times another
Who runs the customer interview and who chases the customer's sign-off, not the word count.
- 01
Who runs the customer interview
The clearest published price of an interview comes from the most-reviewed seller in our Upwork sample: $750 when 'You already interviewed client' and $1,000 when the seller runs it. Marketplace interview extras run from $20 to $100, and Express Writers sells its 20 to 30 minute interview for $175.
Upwork listing, Martin C. - 02
Who chases the customer's approval
Compose.ly, from $2,300, says it handles 'the interviews, writing, and client approvals', and Authentic Marketer's $1,110 package includes 'Client follow-up to lock in interview and get approval to publish'. Uplift, from $750, makes edits 'before you send it off to your customer for approval', so the chase stays with you.
Uplift Content case study service - 03
Design and layout
A case study is often sold as a designed PDF, with the design priced on top. One Fiverr seller charges $450 for the copy and interview and $600 with a branded design; Notis Press puts a designed PDF in its $950 tier; Testimonial Hero's full written bundle, with a one-pager, sales slide and quote cards, is $4,370 against $3,450 for the case study.
Fiverr gig, ggerbus - 04
A human writer or an AI draft
Testimonial Hero's AI-assisted case study starts at $2,530 against $3,450 for a human writer, $920 apart, and the interview and approvals are still bought either way. One Upwork seller charges $400 for a case study 'assisted by ChatGPT' and $700 for a human-written one.
Testimonial Hero written case studies - 05
Subject expertise
nDash's 2020 guide priced the same 800 to 1,000 word business case study, with an hour-long call, at an average of $100 from a generalist, $300 from a writer familiar with the topic and $850 from a technical expert. Technical experts in industrial, legal and science topics averaged $1,500.
nDash content pricing guide - 06
Delivery time
On one Upwork listing the tiers differ only in speed: the same 1,000-word case study is $100 in 21 days, $200 in 14 and $400 in 7, plus $50 if the seller runs the interview.
Upwork listing, Rodrigo F.
What the machine costs, and what it does not
Nine current models from Anthropic, OpenAI and Google would turn an interview transcript into this case study for between one cent and $1.25, on our token estimate. None of them books the customer, asks the follow-up question or gets the sign-off. StoryVoice, at $39 a story, goes further, with a five-minute voice AI interview the customer takes alone. The receipt prices one mid-range model, then the hours that remain.
- Persuade a busy customer to spend an hour on the record
- Ask the follow-up question that turns 'it saved us time' into a number
- Confirm the figures with the customer's own team
- Get the customer's legal or communications team to sign off the quotes
Receipt · one case study
- Transcribe a 45-minute recorded interview$0.20
OpenAI GPT-Transcribe, $0.0045 per minute: 45 minutes x $0.0045. Price read 2026-10-12
- Outline, draft, revise and check every quote$0.25
Claude Sonnet 5.5, $2 per 1M input tokens, $10 per 1M output tokens: 50,000 input tokens x $2/M + 15,000 output x $10/M across four calls, our token estimate. Price read 2026-10-12
Edit hours: Our editorial estimate for writing the questions and running the customer interview (nDash's guide assumes an hour-long call), checking every quote and figure in the draft against the transcript, rewriting it in the customer's voice and making their changes. No survey measures it. The hourly rate is the same loaded in-house figure used for the in-house route, so the two are comparable.
Turnaround, as each route publishes it
From brief to first draft or delivery, in the provider's own words. Where a provider states no turnaround, it is not listed.
Writing or production platform
5-7 business days once interviews are complete and the brief is approved
Compose.lyAgency or studio
14 business days to a draft after the interview; booking can take a week to several weeks
Authentic MarketerAgency or studio
72 hours to one week
SaiqicAgency or studio
2-3 weeks
Notis PressAgency or studio
14 days from the interview
Best Case StudioAgency or studio
Most orders ship in 6 business days
Express WritersAgency or studio
Within 7 working days
Content Development ProsIndependent specialist
2-3 weeks (rate guide); two weeks to a month (case study page)
Steve MaurerIndependent specialist
5 to 10 working days
Kara KuryllowiczIndependent specialist
2-4 weeks start to finish
Ace Case StudiesIndependent specialist
First draft 5 business days after the interview; revisions within 3 business days
ContentestateWriting or production platform
4-6 weeks from introduction to delivery
SaaSpirinFreelance marketplace
10 days (1,500-word package with interview)
Fiverr seller ggerbusFreelance marketplace
10 days (interview-led package)
Fiverr seller naeemjawaidFreelance marketplace
7 days (seller runs the interview)
Upwork Project Catalog: Martin C.AI tools
Customer talks for 5 minutes; under 15 minutes to a publish-ready draft
StoryVoice
What a case study takes to do yourself
No survey times the whole job. The 2026 rate chart from the Editorial Freelancers Association (EFA) puts business writing at 1.5 to 4.5 pages of 250 words an hour, about 1.1 to 3.3 hours for 1,250 words, and hand transcription at 20 audio minutes an hour. The other rows are our estimate, and none of them counts the days spent waiting for the customer.
No independent survey measures this, so the hours are our editorial estimate.
At the same loaded rate as an in-house hire ($53 an hour), your 4.1 to 9.3 hours are worth $215 to $488.
- Choose the customer and ask them to go on record30 to 60 min
- Write the questions and book the call30 to 60 min
- Run and record the interview30 to 60 min
- Transcribe it with a tool and pull out the quotes and figures30 to 60 min
- Write the draft, at the EFA's pace1.1 to 3.3 h
- Edit, send it for the customer's approval and make their changes1 to 2 h
You also need
- A customer willing to be named
- A way to record and transcribe the call
- Someone to edit you
- Whoever owns the customer relationship, to ask for the sign-off
Agency vs freelancer vs fractional vs in-house
Cost is one row of six. The rest turn on the two jobs that set the price, running the interview and getting the sign-off, and the fractional column does not win all of them.
Agency and freelancer costs are the published ranges above. The fractional column is busyless, priced as it is sold. In-house uses the salary data for AI Content Writer, loaded and divided by monthly output.
Where the quote and the invoice come apart
Each of these is visible on a published price list, linked where it is.
The interview is yours unless the package says otherwise
The most-reviewed gig in our Fiverr sample, with 2,549 ratings, sells 1,000 words for $175 and says: 'It does not include design or interviews. All information for the case study must be provided.' Across the 34 Fiverr and Upwork listings we read, 15 sell no seller-run customer interview at any price, three of them ambiguously.
Fiverr gig, mongiardoThe approval chase ends at your desk
Uplift, from $750, makes 'as many edits as you need before you send it off to your customer for approval.' One interview-led Fiverr gig says: 'You are responsible for obtaining permission to use the customer's name, logo, quotations, data, and results.' Of the 13 prices we counted outside the marketplaces, five say nothing about who gets the sign-off.
Uplift Content case study serviceAn interview add-on may not be with your customer
Express Writers' $175 add-on is 'One 20–30 minute interview with a vetted professional in your field', sold for expert quotes; you name the interviewee after checkout. One Fiverr gig sells a $20 'Client interviews' extra while its own FAQ says 'Live interviews are not included in standard packages' and offers a list of questions instead. Ask who is interviewed, by whom, and for how long.
Express Writers interview serviceA listing that contradicts itself
One Fiverr gig with no ratings ticks 'Client interviews' on every package while each package description, copied word for word from another seller's gig, promises a case study 'based on a prerecorded interview'. We counted its $1,300 at the price a buyer could be charged. Ask in writing who runs the interview before you order.
Fiverr gig, peter_festus04Guides that price vendors who have moved on
A 2026 list prices Case Study Buddy at USD 4,725, but its domain now redirects to Testimonial Hero. Column's case study page returns 'Page not found'. A July 2026 list gives StoryVoice monthly plans at $49, $99 and $249; it now sells $39 a story. Two 2026 lists credit the same three tiers to Uplift and to Concurate, and Uplift's own page says $750.
Best Case Studio's 2026 listThe category is full of student essays
Fiverr's Case Study Writing category, with more than 17,000 results, opens with gigs such as 'do urgent essay writing, case study analysis, APA paper'. The cheap prices you see first are for coursework. The business sample on this page came from the narrower search 'b2b case study', 387 results.
Fiverr Case Study Writing categoryWhat not having it costs, in your numbers rather than ours
Without published customer stories, the proof still gets asked for, and it is paid for in customers' goodwill and your team's hours. Here is where it goes, and a sum you can do with your own figures.
Reference calls spend the same customers
A late-stage buyer who wants proof from a company like theirs gets a live reference call instead. Each call uses a named customer's goodwill and calendar, so the same few get asked again and again, and they run out before the deals do.
The willingness to go on record expires
The champion who would give the interview changes jobs, the before-and-after numbers stop being recent, and the customer's legal team gets stricter. A story not captured while the result is fresh may never be approvable later.
Answer engines cite someone else's customers
Search engines and AI assistants can only cite outcomes that are published. A buyer asking which vendors have solved their problem for a company like theirs gets an answer built from other companies' customer stories.
Work it out
Reference calls arranged each quarter × hours each one takes from sales and account managers × loaded cost per hour
- Reference calls arranged each quarter
- Your CRM, or ask the account managers how often sales asks them for one
- Hours per call
- Finding a willing customer, briefing them, joining the call and following up
- Loaded cost per hour
- Annual salary × 1.3, divided by 2,080 working hours
Why there is no per-piece price from me
busyless runs on a retainer. A Fractional Head of Content, from $5,000 a month and month to month, owns the system: which channels we bet on, the editorial standard, customer interviews, the conversion path and the monthly report.
Production sits underneath as execution capacity, from $2,000 a month, through agents I have built or people I manage. We make as much as growth needs, so a price per piece would measure the count rather than whether it worked.
Most clients start with Discovery: two weeks and $2,500 for the diagnosis and a 90-day plan, theirs to keep either way.
- Discovery, two weeks
- $2,500
- Fractional Head of Content
- from $5,000/mo
- Execution capacity
- from $2,000/mo
- Price per piece
- None
The ranges you will find elsewhere, and where they come from
The top US results when we read them on 12 October 2026. 14 of 15 name no source for the figure they give, and 6 answer a different question altogether.
Searched: case study writing cost
- reddit.com
No price; students recommending essay services
Different question - casestudyhelp.com
No price in page text; UK student assignment service
Different question - essayservice.com
From $11.4 per page (student papers)
Different question - atlantiscollege.com
No price; promotional post on a Greek college's site
Different question - forum.nocramming.com
One student paid 'like $60 for a 7-page paper'
Different question
Searched: how much does a case study cost
- reddit.com
$325 to $2,000 for a 10-page case study (commenters' estimates)
No source - nathanojaokomo.com
$800-$2,000; standard 1,000-1,500 words $800-$1,500
No source - fuelupyourmarketing.com
$500-$1,500 per freelance case study
No source - digitalglue.agency
£200-£1,000 (Birmingham, UK)
No source - susangreenecopywriter.com
$100 (200 words) to $425 (1,000 words) for a first-time writer
No source - themarketingagency.ca
$0.01/word to $0.50+/word; $12-35+ per page
No source - writersweekly.com
$200 to $1,500 per case study
No source
Searched: case study writing rates
- prime-writing.com
From $11.99 per page (student papers)
Different question - ashleyrcummings.com
Case studies average $870, median $900 per project
Cites a source - b2bcasestudywriter.com
$1,700 per case study content only; $2,500 with design
No source
One call. Real plan, not a pitch.
30 minutes. We talk about what's already working, who owns content today, and whether a fractional Head of Content is actually the right move. If it isn't, I'll say so.
Direct calendar
Book a 30-min intro call
No sales rep, no qualification form. You pick a slot, we talk.
Calendar busy?
Send a note instead.
One sentence on the bottleneck. I'll reply within 24h with a sharper next step.
FAQ
Frequently asked
Why is the cheapest case study $60 and the dearest $3,450?
Because a quote prices the jobs around the writing. Across the seller prices on this page, the same 1,000 to 1,500 words ran from $60 to $3,450. Who books and runs the customer interview, who gets the customer's sign-off and whether design is bundled move the price far more than length does.Should you buy a case study on Fiverr or Upwork?
Yes, if you will run the interview yourself or confirm in writing that the seller does. Fifteen of the 34 Fiverr and Upwork listings we read sell no seller-run customer interview at any price, and the ones that counted ran from $60 to $1,300. Most cheap gigs write up an interview you supply, so count your own hour on the call and the approval chase as part of the price.How much does a seller charge to run the case study interview?
On the marketplaces, $20 to $100 as an extra; Express Writers charges $175 for a 20 to 30 minute interview. The clearest figure is one Upwork seller's: $750 if you have already interviewed the customer and $1,000 if the seller does it, so the interview is $250. Check that the add-on means your customer, not expert quotes or a list of questions.Who should chase the customer's approval for a case study?
Whoever the customer will answer. Of the 13 prices we counted outside the marketplaces, seven say the provider gets the sign-off, five say nothing and one, Uplift, hands the draft back to you. If nobody owns it, a finished draft can sit unpublished while the customer's legal or communications team reads it, after the interview and writing are paid for.What is left to pay for once AI drafts the case study?
Almost everything but the draft. Nine current models would write it from a transcript for one cent to $1.25 on our token estimate, and transcribing a 45-minute call costs 20 cents. Booking the customer, asking the follow-up question and getting the sign-off still take a person, which is why Testimonial Hero's AI-assisted case study starts at $2,530. With those hours priced, the receipt above comes to $158 to $315.Why does a case study take weeks when the writing takes hours?
Because the customer sets the pace. At the EFA's writing pace the draft itself is about 1.1 to 3.3 hours. Compose.ly quotes 5 to 7 business days once the interviews are done and the brief approved, Authentic Marketer 14 business days to a draft after the interview, and Notis Press two to three weeks, 'depending on client response times and customer availability for interviews'. No provider publishes how long the customer's approval takes.Would a staff writer make your case studies cheaper?
Rarely on case studies alone. A mid-level AI content writer, loaded for payroll and benefits, costs $9,100 a month, which is $1,517 to $3,033 a case study at three to six a month, above all but one of the seven agency prices we read. A hire pays off when the same person writes everything else too, and case studies are one job among several.Does busyless write case studies?
As part of the work, not by the piece. busyless runs the customer interviews the content comes out of: from $5,000 a month I lead the work, including which customer stories sales needs, and production from $2,000 a month writes them up, through agents or people. There is no per-piece price. If you only need a case study, the routes on this page are the way to buy one.