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Prices read 12 October 2026

How much does a blog post cost?

Every published price we could find for one 1,500-word B2B post, from Upwork sellers to agencies to AI models, converted to the same spec with the arithmetic beside it.

The short answer

$35 to $3,000

per 1,500-word post, from people and companies. AI tools are priced separately below.

Freelance marketplace, middle
$60
Writing or production platform, middle
$159
Independent specialist, middle
$955
Agency or studio, middle
$270

Priced for: A 1,500-word B2B blog post written to a brief: topic research, outline, draft, one round of edits and basic on-page SEO, delivered as a document. No interviews, no custom graphics.

Prices read
73
Providers checked
62
Publish nothing
17
Key takeaways
  • 01The answer to how much does a blog post cost depends on the route more than the post: the same 1,500 words ran from $35 to $3,000 across the prices we read.
  • 02Platform star levels price grammar and style, not expertise. Textbroker says so on its own price page, which is worth reading before paying for a higher star.
  • 03Generating the draft with an AI model costs well under a dollar. Making it publishable costs the hour and a half to three hours of checking and editing the model does not do.
  • 04Seventeen providers we checked publish no blog price, and the best-known B2B content agencies are among them. The ranges here describe the ones who do.
  • 05Two of the most quoted figures are not client prices: one is what an agency pays its writers, the other a 2021 survey on a page now titled 2026.

Search how much does a blog post cost and four of the top five US results answer a different question: what it costs to start a blog. The one that answers yours is a UK writer's 2022 post, priced in pounds.

So this page prices one thing: a researched 1,500-word B2B post, edited once, with basic on-page SEO. Every cost per blog post below is converted to that spec from a price read on the seller's own page on 12 October 2026, in US dollars.

If you write for clients and are working out how much to charge per blog post, the platform and survey rows are the ones you are priced against. The specialist rows are writers who charge for an argument rather than for words.

The price, by route

How much does a blog post cost, route by route

Each bar runs from the cheapest to the most expensive published price we read for this route, normalised to the same spec. The dot is the middle price. The axis is logarithmic: each gridline is ten times the one before.

  • Freelance marketplace

    17 prices

    $40 to $150

  • Writing or production platform

    16 prices

    $35 to $3,000

  • Independent specialist

    4 prices

    $700 to $2,000

  • Agency or studio

    9 prices

    $53 to $1,250

  • Rate surveys

    7 prices

    $67 to $656

  • AI tools

    11 prices

    $0.03 to $5.27

  • In-house hire

    computed

    $455 to $1,138

In-house is not sampled. It uses the salary data for AI Content Writer (mid-level median, $84,000 base), loaded at 1.3x and divided by 8 to 20 pieces a month. The output is the role page's own figure, format depending; a researched 1,500-word post sits toward the lower count.

The evidence

Every price we read

73 published prices, each read on the page it links to, in US dollars from a US view. The third column converts each one to the same spec, with the arithmetic. A price that buys something materially different is shown and left out of every range.

  • Upwork seller Mukarram H.

    Freelance marketplace

    $40 (Standard tier, 1,500 words)

    Fixed-price package; seller-defined revisions; delivery 1 day for the tier used

    $40

    Standard tier is 1,500 words = $40

    2026-10-12

  • Upwork seller Rashed C.

    Freelance marketplace

    $50 (Advanced tier, 1,500 words)

    Fixed-price package; seller-defined revisions; delivery 2 days for the tier used

    $50

    Advanced tier is 1,500 words = $50

    2026-10-12

  • Upwork seller Sara A.

    Freelance marketplace

    $50 (Advanced tier, 2,000 words)

    Fixed-price package; seller-defined revisions; delivery 3 days for the tier used

    $50

    Lowest tier with 1,500+ words is Advanced (2,000 words) = $50

    2026-10-12

  • Upwork seller Ghulam M.

    Freelance marketplace

    $50 (Advanced tier, 1,500 words)

    Fixed-price package; seller-defined revisions; delivery 3 days for the tier used

    $50

    Advanced tier is 1,500 words = $50

    2026-10-12

  • Upwork seller Chifundo K.

    Freelance marketplace

    $50 (Advanced tier, 1,500 words)

    Fixed-price package; seller-defined revisions; delivery 3 days for the tier used

    $50

    Advanced tier is 1,500 words = $50

    2026-10-12

  • Upwork seller Abdul B.

    Freelance marketplace

    $50 (Advanced tier, 1,500 words)

    Fixed-price package; seller-defined revisions; delivery 3 days for the tier used

    $50

    Advanced tier is 1,500 words = $50

    2026-10-12

  • Upwork seller Iftikhar A.

    Freelance marketplace

    $60 (Advanced tier, 1,500 words)

    Fixed-price package; seller-defined revisions; delivery 2 days for the tier used

    $60

    Advanced tier is 1,500 words = $60

    2026-10-12

  • Upwork seller Maryam N.

    Freelance marketplace

    $60 (Advanced tier, 2,000 words)

    Fixed-price package; seller-defined revisions; delivery 4 days for the tier used

    $60

    Lowest tier with 1,500+ words is Advanced (2,000 words) = $60. (Standard $30 + 5 x $3.50 per extra 100 words would be $47.50.)

    2026-10-12

  • Upwork seller Priya J.

    Freelance marketplace

    $60 (Advanced tier, 1,500 words)

    Fixed-price package; seller-defined revisions; delivery 3 days for the tier used

    $60

    Advanced tier is 1,500 words = $60

    2026-10-12

  • Upwork seller Asfan L.

    Freelance marketplace

    $60 (Standard tier, 2,500 words)

    Fixed-price package; seller-defined revisions; delivery 6 days for the tier used

    $60

    Lowest tier with 1,500+ words is Standard (2,500 words) = $60

    2026-10-12

  • Upwork seller Sushil P.

    Freelance marketplace

    $70 (Advanced tier, 1,500 words)

    Fixed-price package; seller-defined revisions; delivery 7 days for the tier used

    $70

    Advanced tier is 1,500 words = $70

    2026-10-12

  • Upwork seller Maria Z.

    Freelance marketplace

    $75 (Advanced tier, 1,500 words)

    Fixed-price package; seller-defined revisions; delivery 3 days for the tier used

    $75

    Advanced tier is 1,500 words = $75

    2026-10-12

How the marketplace prices were drawn: Upwork Project Catalog search for 'blog post writing' (https://www.upwork.com/services/search?q=blog%20post%20writing), default sort, read 2026-10-12 with local headless Chrome --dump-dom (12,774 projects available). Took the first 24 listing URLs in the order they appear in the results HTML and opened each. Excluded 7 by stated rules: no word count in the tiers (2 listings), consumer-niche only and so outside a B2B spec (yoga, parenting: 2), not a single custom post (website-copy bundle, a post published on the seller's own blog, an ongoing Shopify publishing service: 3). Kept 17. For each, read the tier table and took the LOWEST tier whose word count is 1,500 or more; where no tier reached 1,500, the top tier plus the listing's own 'Additional 100 Words' add-on. Prices exclude Upwork's client fees. Fiverr was the intended second marketplace and blocked every automated read, so it is not in the sample.

Checked, and publish no price

17 of 62 providers checked

Not a criticism. Quoting per project is normal when the work varies. It does mean the ranges above describe the providers who publish, and the ones who do not are rarely the cheapest.

  • Contently · Pricing URL lands on 'Book a Content Strategy Call'; no prices
  • Skyword · No pricing page or prices; case-study results only
  • Siege Media · No pricing page or prices on the site navigation; quote only
  • Animalz · No pricing page or prices
  • Foundation Marketing · No pricing page or prices
  • Brafton · No content pricing (only a PPC management pricing page)
  • Grow and Convert · No pricing page; publishes what it PAYS writers ($350-$450 per article, 2021), not what clients pay
  • Content Guppy · Book a strategy call; no prices
  • Beam Content · No prices
  • Uplift Content · No prices on the service page; /pricing renders no prices
  • Content Powered · Former /pricing URL now 404s; no prices on homepage
  • TopContent · Blog post service page shows no price
  • nDash (platform) · Platform is free; writers set their own rates, no rate card; Managed is custom quote
  • Constant Content (platform) · No rate card; buyers name a price for custom requests and pre-written articles are priced individually; $25 in credits needed to preview articles
  • Elise Dopson (freelancer) · No rates on her own site; a third-party list says $1/word with a $1,500 monthly minimum, which could not be verified at source
  • Loco Content (freelancer) · 'Contact me today to discuss pricing'
  • Ekaterina Howard (freelancer) · Publishes only website-conversion sprints ($8,000+), nothing per post
What moves the price

Why one blog post costs 85 times another

Who supplies the knowledge: a writer charges for words, a specialist for an argument.

  1. 01

    The writer's level on a platform

    Blog writing pricing on the platforms is per word, and the level sets the rate. Textbroker's own table steps from 2.3 cents a word at three stars to 9.0 cents at five, nearly four times as much for the same order.

    Textbroker price table
  2. 02

    Human-written or AI-drafted

    The same platforms now sell both. Verblio charges 16 cents a word for fully human writing and 6 cents for an AI draft that a person edits, plus a monthly platform fee on the second.

    Verblio pricing
  3. 03

    Who writes the brief

    Brief and manage the writer yourself and Stellar starts at 13 cents a word. Let it supply a basic brief and a content manager and the same service starts at 18 cents.

    Stellar pricing
  4. 04

    Interviews with your experts

    Original input moves a specialist's price more than length does. Paul Maplesden prices a publicly researched article from $2,000 and an expert-led one, built on interviews, from $5,000.

    Paul Maplesden prices
  5. 05

    Where the seller's tiers fall

    On a marketplace, 1,500 words often lands between package sizes. One Upwork seller's tiers jump from 1,000 words to 3,000, so the same length costs $150 there and $40 from another seller.

    Upwork Project Catalog
  6. 06

    Volume and commitment

    Packs and minimums lower the unit price and raise the cheque. Feedbackwrench's five-post pack is $1,499 up front, about $300 a post; WordAgents' 8 cents a word needs a 5,000-word order.

    Feedbackwrench blog packs
Building it with AI

What the machine costs, and what it does not

Ten current models from Anthropic, OpenAI and Google would produce this post for between three cents and $2.50 of compute, on our token estimate. The receipt prices one mid-range model, then adds the part every AI price list leaves out.

What AI cannot do here
  • Know your customers, your product or what your sales team hears every week
  • Interview your experts or your customers
  • Check a claim against a source nobody has given it
  • Decide which posts are worth writing at all

Receipt · one blog post

  • Research, outline, draft, two revisions$0.50

    Claude Sonnet 5.5, $2 per 1M input tokens, $10 per 1M output tokens: 150,000 input tokens x $2/M + 20,000 output x $10/M, our token estimate. Price read 2026-10-12

Tools and model time$0.50
Human edit, 1.5 to 3 h at $53/h$79 to $158
Publishable$79 to $158

Edit hours: Our editorial estimate for briefing the model, checking every claim against a source and rewriting for voice. No survey measures it; Orbit Media's average for writing a whole post is 3 hours 20 minutes. The hourly rate is the same loaded in-house figure used for the in-house route, so the two are comparable.

How long it takes

Turnaround, as each route publishes it

From brief to first draft or delivery, in the provider's own words. Where a provider states no turnaround, it is not listed.

  1. Writing or production platform

    1-3 day (AI + human); 2-4 day (100% human)

    Verblio

  2. Writing or production platform

    ~3-5 days self serve; ~5-7 business days Core; up to 10 business days Pro

    Stellar

  3. Writing or production platform

    orders can be scheduled from 5 business days out

    ContentWriters

  4. Agency or studio

    2 business days for one 500-2,000 word post

    Content Development Pros

  5. Agency or studio

    5 days

    Click Intelligence

  6. Agency or studio

    up to 10K words within 7 business days

    WordAgents

  7. Agency or studio

    5-6 weeks for five posts

    Feedbackwrench

  8. Freelance marketplace

    1 to 8 days for the tier used; median 3 days

    Upwork Project Catalog (17 listings sampled)
Doing it yourself

What a blog post takes to do yourself

Orbit Media's 2026 survey of over a thousand bloggers puts the average post at 1,312 words and 3 hours 20 minutes. A researched B2B post at 1,500 words sits at or above that.

Sourced

"3 hours, 20 minutes – The average time to write one" Orbit Media blogger survey, 2026

At the same loaded rate as an in-house hire ($53 an hour), your 3.5 to 6 hours are worth $184 to $315.

  • Pick the topic and check what already ranks for it30 to 60 min
  • Read the sources and outline the argument45 to 60 min
  • Write the draft1.5 to 2.5 h
  • Edit and check every claim30 to 60 min
  • Title, meta description, headings and upload20 to 40 min

You also need

  • A way to see what already ranks
  • Time with the people who know the product
  • Someone to edit you
  • Access to the CMS
Who to buy it from

Agency vs freelancer vs fractional vs in-house

Cost is one row of six. The rest are where the four routes actually differ, and the fractional column does not win all of them.

Agency
Freelancer or marketplace
Fractional lead
In-house hire
Cost, per 1,500-word post
$53 to $1,250
$40 to $2,000
Not priced by the piece. From $5,000 a month to lead the work, plus production from $2,000 a month
$455 to $1,138, with a monthly commitment of $9,100
Who decides what to write
Usually you, or an account manager's calendar
You
I do, from customer research and what the numbers show
The hire, once they know the product
Turnaround
Five days to several weeks, as published
Days, queued behind other clients
Same day through the agents, a week or two through people
Fastest once hired; hiring takes months
Product knowledge
Rebuilt whenever the writer changes
Grows if you keep the same one
Kept in briefs and the system, not one head
Deepest, and it leaves with the person
Smallest commitment
Often a monthly plan or a word minimum
One post
A month
A salary
Best when
You want volume and someone else to manage writers
You can brief well and need a few posts
Nobody owns what gets published or whether it worked
You publish enough to keep one person busy

Agency and freelancer costs are the published ranges above. The fractional column is busyless, priced as it is sold. In-house uses the salary data for AI Content Writer, loaded and divided by monthly output.

Before you sign

Where the quote and the invoice come apart

Each of these is visible on a published price list, linked where it is.

01

Writer pay quoted as a client price

Two widely repeated figures are what a company pays its writers, not what it charges you: per-star rates of 2.8 to 7.0 cents for WriterAccess, and Grow and Convert's $350 to $450 a post.

Grow and Convert on writer pay
02

Star ratings measure grammar

Textbroker states that its quality rating covers spelling, grammar and style and does not evaluate an author's expertise. A higher star buys cleaner copy, not a writer who knows your market.

Textbroker price table
03

The 'from' price buys 500 words

Marketplace listings lead with their smallest tier, so the headline blog post price on a marketplace usually buys 500 words. Across the 17 Upwork listings we read, 1,500 words ran from $40 to $150.

Upwork Project Catalog
04

A monthly fee on top of the word rate

WriterAccess charges $49 or $79 a month before any content, which is priced separately, and Verblio's AI-assisted tier adds $49.50 a month. At one post a month, the fee can be larger than the post.

WriterAccess pricing
05

Minimums that make the unit price unbuyable

WordAgents' 8 cents a word needs a 5,000-word order, so the smallest purchase is $400. CopyCrest's smallest plan is 2,000 words for $300. The per-post figure is real only if you buy the volume.

WordAgents pricing
06

Vendors that no longer exist

Draft closed on 23 August 2026, iWriter's pricing page now serves a different marketplace, and Crowd Content is now Stellar. Older comparison pages still list all three with their old prices.

Draft closure notice
The cost of doing nothing

What not having it costs, in your numbers rather than ours

Not publishing has a cost, but nobody can tell you its size without your numbers. Here is where it shows up, and a sum you can do with figures you already have.

  • Absent while buyers research

    Buyers put their questions to search engines and AI assistants before they talk to anyone. With nothing published, the answer they read is a competitor's, framed the competitor's way.

  • The same answer, given by hand

    Sales and support explain the same things one conversation at a time. A post written once can be sent every time the question comes up; without it, the explaining stays on the payroll.

  • Every other channel runs thin

    Newsletters, LinkedIn posts and sales emails usually point to or reuse a longer piece. Without the post underneath them, they stall or carry less.

Work it out

Questions answered by hand each month × minutes per answer × loaded cost per minute

Questions answered by hand each month
Count the repeats in CRM notes, support tickets and call recordings
Minutes per answer
Time three of them
Loaded cost per minute
Annual salary × 1.3, divided by 124,800 working minutes
How I price it

Why there is no per-piece price from me

busyless runs on a retainer. A Fractional Head of Content, from $5,000 a month and month to month, owns the system: which channels we bet on, the editorial standard, customer interviews, the conversion path and the monthly report.

Production sits underneath as execution capacity, from $2,000 a month, through agents I have built or people I manage. We make as much as growth needs, so a price per piece would measure the count rather than whether it worked.

Most clients start with Discovery: two weeks and $2,500 for the diagnosis and a 90-day plan, theirs to keep either way.

See how the retainer works
Discovery, two weeks
$2,500
Fractional Head of Content
from $5,000/mo
Execution capacity
from $2,000/mo
Price per piece
None
What other pages quote

The ranges you will find elsewhere, and where they come from

The top US results when we read them on 12 October 2026. 8 of 9 name no source for the figure they give, and 4 answer a different question altogether.

Searched: how much does a blog post cost

  • youtube.com

    Not checked (video); title is about the cost to START a blog

    Different question
  • reddit.com

    Not applicable: thread about monthly running costs of a blog

    Different question
  • lovelyindeed.com

    Blog design $1,500+, hosting $350+/year; no per-post price

    Different question
  • ryrob.com

    $34.50-$941.40 to start a blog; 'Content Creation Costs (Outsourcing & Admin): $0 – $500'

    Different question
  • jennihill.co.uk

    £30 junior; £100-£300 mid-level; £300+ senior; her own £200 floor and £300-£600 for finance clients

    No source

Searched: cost per blog post

  • hellofunnels.co

    $200 minimum to $1,100 per SPONSORED post (formula)

    No source
  • growandconvert.com

    $350-$450 per post (what they pay writers), $500+ for bigger projects

    No source
  • seo.co

    $5-$25 (low end), $20-$100 (average), $100+ (expert); $0.01 to $3+ per word

    No source
  • linkedin.com

    $100-$600 for corporate blog posts; cites AWAI 2021 at $150-$800

    Cites a source
Keep pricing

Related content types

Social media management

per month, two platforms

$140 to $7,500

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Websites

per site, one-off build

$2,500 to $28k

121 prices read

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Explainer videos

per 60 to 90 second explainer

$75 to $15k

79 prices read

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Let's build

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30 minutes. We talk about what's already working, who owns content today, and whether a fractional Head of Content is actually the right move. If it isn't, I'll say so.

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FAQ

Frequently asked

  • Why do blog post quotes vary so much?
    Because a quote prices the seller's process, not the words. Across the prices on this page, the same 1,500-word spec ran from $35 to $3,000. The writer's level, who briefs them, whether they interview anyone and how much you commit to all move the price more than length does.
  • Is a $50 marketplace blog post worth buying?
    For a topic you could brief in two sentences, sometimes. The Upwork sellers we read charged $40 to $150 for 1,500 words, which buys fluent copy rather than knowledge of your market. Budget your own time to brief it and check it, and count that time as part of the price.
  • What does a 1,500-word blog post cost if AI writes it?
    Under a dollar of model time on most current models, on our token estimate, and up to $2.50 on the most expensive. The real cost is the hour and a half to three hours a person spends checking claims and rewriting for voice, which at an in-house rate is $79 to $158.
  • Should you pay for blog posts per word or per post?
    Per word rewards length, so it suits briefs where length is the point. Per post rewards getting to the answer. Most platforms here price per word; most specialists price per piece, and their per-piece prices assume research the per-word rates do not include.
  • How long does a blog post take to write?
    Orbit Media's 2026 survey puts the average at 3 hours 20 minutes for 1,312 words. Paid turnaround is longer because work queues: the platforms here publish one to ten business days, and one agency quotes five to six weeks for a pack of five posts.
  • Do platform star ratings tell you a blog writer is any good?
    They tell you about the copy, not the writer's knowledge. Textbroker says its rating covers spelling, grammar and style and does not assess expertise. Read a writer's published work in your own field before paying for a higher level.
  • When is an in-house blog writer cheaper than buying posts?
    When you publish enough to keep one person busy. A mid-level AI content writer's salary, loaded, works out at $455 to $1,138 a piece at 8 to 20 pieces a month, before the months it takes to hire. Below that volume, buying per post is cheaper.
  • Does busyless sell blog posts by the piece?
    No. Leadership and production are sold separately: from $5,000 a month to own what gets published and whether it worked, and production from $2,000 a month on top, through agents or people. If you only need posts, the routes on this page are the cheaper way to buy them.