SEO coaching for in-house teams. Your own site is the syllabus.
SEO coaching for the people who ship your pages: content, search and developers, working on your live site, with every piece of advice checked against Google's own documentation.
I am Eugene, and I am the only coach. Your team does the work and makes the calls. I review it until you need me less.
The six-session block
A little less of me each time
Session 01
Map, baseline, claim check
Exit criteria written first.
Session 02
Crawl, index, render
First tickets, with developers.
Session 03
Canonicals, links, markup
The markup inventory, type by type.
Session 04
Page reviews and AI drafts
Writers review each other before I do.
Session 05
The update drill
What to change, what to leave.
Session 06
The team runs it
I grade against the exit criteria.
- I lead
- The team leads, I review
- The team alone
Shares are illustrative.
Built systems for content teams at
The same judgment I use on client sites, now reviewing your team's work.
Training teaches a discipline. Coaching reviews the work you already ship.
Here, SEO coaching means your tickets and drafts set the agenda, every recommendation gets checked against Google's dated pages, and the plan ends with you needing me less.
- Agenda
- A module list
- Your ledger and your backlog
- Material
- Worked examples, then your pages
- Your tickets, drafts and received advice, from day one
- Between sessions
- Practice
- Real work, reviewed before the next session
- Success
- The team can apply a method
- The team judges advice and ships fixes without me
- Ending
- The last module
- An exit review the team runs
Your team gets plenty of search advice. Nobody checks it.
The gap is rarely knowledge. It is judging advice, getting fixes shipped, and having someone review the work.
- 01
"I lack the knowledge to assess whether they're doing a good job."
An owner on Reddit, January 2025, about their hire. Most teams cannot judge the advice they pay for.
- 02
The audit is a tool export nobody explains.
One owner got "a random audit report" monthly. Another said the firm "explained nothing".
- 03
The boss pastes an AI answer.
A marketer got an AI instruction to disallow crawlers in robots.txt, "once again without context". May 2026.
- 04
Promoted into search, with nobody to learn from.
Courses fade "unless you are using what you learn daily", one practitioner wrote. Tickets arrive daily.
For teams that ship their own pages.
If you were shopping for in-house SEO training, this is the live version: your people, your pages, your developer.
Do bring this
Best fit
- In-house content, search and marketing teams that ship pages with a developer
- One marketer inside a company, with a developer to work with
- New search leads with nobody senior to check their calls
- Teams that receive more advice than they can check
Do not bring this
Not the right fit
- Anyone who wants a ranking promise or a date
- Teams that want the search work done for them
- Line management or career coaching for your staff
- A founder doing every task alone, unless a call says otherwise
Check the advice before anyone ships it.
Every recommendation lands in one list, gets a verdict, and carries the dated Google page behind it. By session six, the team sorts it alone.
In June 2026, Google told site owners to check search advice against its official documentation, and to ask whether the adviser cites it.
Search Central · Third-party SEO tools and advice, and Do you need an SEO?, both 5 Jun 2026 · read 17 Sep 2026
- Audit toolmonthly exportMon 08:02
Add FAQ schema so your answers show as rich results.
SkipGoogle stopped showing FAQ rich results on 7 May 2026. No new markup for a result that is gone.
Search Central documentation updates · 7 May 2026
- Link vendorcold emailMon 09:15
Your domain authority is 12. You need links.
AskThird-party tools have no access to Google's ranking data, so that score is theirs. Ask which pages need links, and why.
Third-party SEO tools and advice · 5 Jun 2026
- Head of Marketingpasted from an AI chatMon 11:40
Disallow crawlers in robots.txt. Today, please.
StopThat stops Googlebot crawling the site, and still does not keep URLs out of results. Ask what it should fix.
Googlebot documentation · 3 Feb 2026
- LinkedIn postshared by salesTue 10:05
Create an llms.txt file to appear in AI Overviews.
SkipFor Google, no. AI Overviews and AI Mode have no extra requirements, and Google Search does not use llms.txt.
AI features · 10 Dec 2025 · AI optimization guide · 10 Jul 2026
- Site plugindashboard warningTue 14:22
Heading levels are out of order on 38 pages.
SkipGoogle lists heading order among its myths for Search. Fix it only where it helps readers and screen readers.
SEO starter guide · 10 Dec 2025
- Developerticket commentWed 09:30
The canonical on product pages points at a URL that redirects.
ShipRedirects and canonicals are both strong signals, and these two disagree. Point both at the same final URL.
Consolidate duplicate URLs · 10 Jul 2026
- Content leadteam chatWed 16:48
Change the dates on old posts so they look fresh.
SkipGoogle's own self-check asks if you change dates to seem fresh without real changes. Update the post, or leave the date.
Helpful content guide · 10 Dec 2025
- Crawler exportscheduled crawlThu 08:15
noindex in the source HTML, removed later by JavaScript.
ShipGoogle may skip rendering a page that starts with noindex, so the script never runs. Remove it from the source.
JavaScript SEO basics · note of 15 Dec 2025
An illustrative week. Each verdict was checked against the Google page on its row; the date is part of the answer.
Where every row ends up: the recommendation ledger
- 01Source
- 02Claim
- 03Google page and date
- 04Verdict: ship, test, skip or ask
- 05Owner
- 06Ship date
- 07Check date
- 08Result
What SEO coaching covers, in the order your site needs it.
Nine modules. The 3-hour session covers the first three on three of your pages; the six-session block takes all nine.
01
Session 01
How search reaches your pages
In the 3-hour sessionCrawling, indexing and serving, why Google takes no payment to rank anyone, and where AI Overview clicks sit in reports.
How Search works · 18 Dec 2025
The team keeps
A one-page map of how search reaches each template
02
Session 01
Judging advice before it ships
In the 3-hour sessionGoogle's June 2026 checklist, its own myth list, and AI myths that arrive as project plans.
Third-party SEO tools and advice · 5 Jun 2026
The team keeps
The recommendation ledger, filled with your last ten
03
Session 02
Crawling and indexing on your live templates
In the 3-hour sessionURL Inspection on three money pages, indexing by template, and when crawl budget matters at all.
Crawl budget guide · 22 Jul 2026
The team keeps
An indexing and rendering checklist per template
04
Session 02
Rendering, links and the developer ticket
The technical SEO training part, with developers in the room: rendered HTML, crawlable links, and tickets they accept.
JavaScript SEO basics · 4 Mar 2026
The team keeps
An SEO ticket template and a source-versus-rendered check
05
Session 03
Canonicals, redirects and duplicates
Making redirects, canonicals, sitemaps and links agree. What to merge is decided in the content strategy sessions.
Consolidate duplicate URLs · 10 Jul 2026
The team keeps
A canonical and redirect map, with every signal that disagrees
06
Session 03
Structured data that still earns something
Which rich results Google still shows, which it retired and when, and what can stay.
Structured data gallery · 15 Jun 2026
The team keeps
A structured data inventory with a dated verdict per type
07
Session 04
Page-level work the content team owns
Google's people-first self-check, then titles, snippets and internal links on your own templates.
Helpful content guide · 10 Dec 2025
The team keeps
A page review checklist for briefs and drafts
08
Session 05
After an update: what to change, what to leave
Google's week-after procedure and the quick fixes it warns against. Reading the drop is the performance analysis training.
Core updates guide · 10 Dec 2025
The team keeps
A post-update memo template and a change log
09
Sessions 04, 06
AI in the workflow, and the team's rhythm
Reviewing AI-assisted drafts and pasted AI instructions, plus weekly and monthly checks. Building workflows is the agentic AI training.
Spam policies · 28 Aug 2026
The team keeps
An operating rhythm with owners, and the exit checklist
Next steps and neighbors
- Links get their own sessions in the link building training.
- One paid suite is plenty: how Ahrefs and Semrush compare.
- Our 51 industry playbooks list 350 technical fixes by sector, good practice for session two.
- Google limits its Indexing API to job and livestream pages, which our indexing workflow respects.
Your ticket, reviewed before it reaches production.
Developers ship what the ticket says, so we review the change itself, line by line, with a Google page beside each comment.
@@ title template @@
Eugene, review comment
The new title no longer says which product this is. Titles should describe the page, so put the name back.
SEO starter guide · 10 Dec 2025
@@ related guides @@
Eugene, review comment
Google only crawls <a> elements with an href. This hides every guide from the crawler.
Link best practices · 10 Dec 2025
@@ canonical @@
Eugene, review comment
The rendered canonical now differs from the source. Google asks for a match, so set it on the server.
JavaScript SEO basics · note of 17 Dec 2025
SEO ticket template
What the ticket should have said
- Symptom
- None yet. The redesign must not create one
- Templates
- Product page, every product
- Change
- New layout that keeps titles, guide links and the canonical intact
- Google pages
- Link best practices, 10 Dec 2025; JavaScript SEO basics, 4 Mar 2026
- Accept when
- Rendered HTML has one canonical, equal to the source canonical
- Accept when
- Every guide link is an <a> element with an href
- Accept when
- Every title starts with the product name
- Verified by
- The search lead, the day after release, in URL Inspection
Three fields are tests a developer can run. Illustrative product, real Google pages.
A crawl once caught this site leaking titles into the page body: the story. A queue that needs a full-time owner needs a technical specialist.
Every Google page on this panel read 17 Sep 2026
Six sessions, a little less of me each time.
Coaching that never ends is a subscription. This block is planned from session one to finish with the team running the review.
S01
S02
S03
S04
S05
S06
- I lead
- The team leads, I review
- The team alone
A picture of the plan, not a measured split. In session six the team runs everything and I only grade it.
Done means the team can
- Log any recommendation with its Google page and date
- Write a ticket developers accept and can test
- Review a page against its own checklist
- Write the post-update memo, including what to leave alone
- Say when to call for help: a manual action, a migration, a long drop, or a legal question
- Cadence
- Weekly or every two weeks, the team's choice.
- In between
- Work you send is reviewed before the next session.
- After session six
- The coaching ends, by design.
What a good coach still cannot promise you.
Coaching makes the team's calls better sourced and faster to ship. It does not change who controls Google.
- 01
No rankings, traffic or AI mentions promised.
Google guarantees none, and says no one can guarantee a #1 ranking. We report leading and business indicators, and attribution is never perfectly clean.
- 02
No promise that the fixes ship.
I review tickets. Your developers and approvers ship them. By default I get read access, as Google advises for an audit, and I publish nothing.
- 03
No certainty about Google's internals.
Nobody outside Google sees its ranking data. Every answer is a sourced judgment with a date, and dates move.
- 04
Not a senior hire in six sessions, and not a manager.
Not a certification, career coaching or line management. A team that needs managing needs a hire, and the three routes further down say when.
The honest outcome: a team that checks advice before it ships, and knows when to call for help.
How a coaching block runs, from intake to handover.
Every session opens with what shipped since the last one and takes its agenda from the ledger, not a slide deck.
- 01
Before session one
Send the real material
Your last ten recommendations, three money pages, the open tickets, and read access to Search Console.
Intakeyour filesTen recommendationsrequiredThree money pagesrequiredOpen search ticketsrequiredSearch Consoleread onlyNo publishing rights needed.
- 02
Session one
Write the exit first
We map how search reaches your templates, run the claim check, and write down what done looks like.
Exit criteriavague to testableWe will know it when we see it
Five checks the team passes
Session six is graded against these, not against a feeling.
- 03
Weekly or every two weeks
Ship between sessions
The team writes tickets, drafts and ledger rows. Whatever you send, I review before the next session, which opens with what shipped.
Between sessionsthe team shipsTickets and draftsby the teamMy reviewbefore the sessionChanges made by menever - 04
Session six
Hand over the review
The team runs the session while I grade it against the exit criteria and name what is still missing.
Kept by the teamyour workspaceRecommendation ledgerin useTicket templateacceptedStructured data inventorydatedExit checklistpassed
Remote or in person, in English, Ukrainian or Russian.
No coaching testimonials yet. These are the nearest.
These are not coaching testimonials yet. They are the closest proof: search, content and advisory work for teams I have worked with.
“Eugene is insanely talented with automation and SEO. He helped us produce content at scale without sacrificing quality, which is rare. Couldn't think of a better person for speed and precision.”
Loïc Reco
Product / ColdIQ
“Yevhen consistently delivered content on time, strictly adhering to briefs while frequently exceeding expectations. What sets Yevhen apart is balancing technical SEO with engaging, reader-friendly content.”
Konstantin Vashkevich
Head of Marketing / RedTrack.io
“Working with Yevhen has been great. They think strategically about SEO, focus on what drives growth, and execute consistently. Clear communication, strong ownership, real results.”
Ivan Khymych
CEO & Founder / SimplyDepo
“Working with Yevhen is an absolute pleasure. His marketing analysis is some of the most in-depth I've ever seen. He consistently goes above and beyond expectations.”
Ira Nykytenko
Operations Manager / Awesomic
“What truly sets Eugene apart is his deep understanding of SaaS content marketing. He knows how to make content work hard – pulling in the right audience and converting them.”
Andrew Kolp
Founder / Generect
“Eugene has been a huge help to us at TextPie.io as our Advisor. As a content and SEO expert, he helped us build a strong foundation for our SEO strategy.”
Vladyslav Sizov
Founder / TextPie
“Working with Yevhen was great. Super professional, really quick, and to the point. Didn't need to manage anything – Yevhen got it right away. Definitely a strong recommend.”
Max Bondarenko
CMO / Spendbase
“Eugene is one of those rare professionals who combines incredible skills with an unbeatable work ethic and amazing attitude. He creates experiences that grab attention and drive results.”
Rimma Sytnik
Head of Inbound Marketing / Reply
“Eugene is the easiest person to work with. He jumps in, gets it, and delivers great content without hand-holding. His topic suggestions helped us jump into top 10 right away.”
Galyna Golitsyna
Digital Marketing Team Lead / 42DM
“Working with Eugene has been an absolute pleasure. As Head of Content, Eugene is not only a talented professional and a leader but also a supportive and empathetic colleague.”
Olivia Minko
Fractional CMO
“Eugene helped with our marketing efforts at Strada and has been terrific to work with. He's professional, dependable, and always finds a way to deliver high-quality work.”
Amir Prodensky
CEO / Strada
“Working with Eugene has been a breeze. Sharp thinking, receptive to feedback, and always on time. One of those collaborators who gets it. Highly recommend.”
Jean-Philippe Timog Métivier
SEO, Content & Brand / Tervene
“His contributions have been incredibly valuable to our blog. I have immense confidence in his knowledge and expertise. He is undoubtedly a professional in content.”
Zeynep Kantav
Marketing Manager / Transkriptor
“Eugene's proactive approach ensured that we stayed ahead of the curve, implementing the latest SEO strategies and best practices. His expertise is evident.”
Alessio Mavika
Founder / AgencyDots
“Eugene's commitment to quality and professionalism is truly impressive. He consistently offers fresh ideas, showcases great writing skills, and is always open to discussion.”
Svitlana Fomenko
Marketing Manager / CloudTalk
“Eugene is a rare find with his mix of creativity and data-driven thinking. He knows how to create engaging content that grabs attention and drives traffic.”
Maksym Zubenko
Head of Organic Growth / Jooble
“Eugene's expertise didn't stop at content creation; he also offered valuable insights that boosted my website's performance and set the stage for better lead generation.”
Dmytro Chervonyi
Co-founder / Forecastio
“From his exceptional marketing skills to his expert content creation abilities, Eugene consistently excels. It was a pleasure to collaborate with someone so professional and talented.”
Daniel Sokolov
Marketing Manager / PPM Express
One live session, six sessions, or a program.
Start with one live session on three pages, or take the six-session block that ends with the team running the review.
Prices cover one in-house team. No format includes changes made by me on your site.
Option 1
Live Site Session
3 hours, live
$1,500
A three-hour SEO workshop on three of your money pages: how search reaches them, the claim check, and what to fix first.
- Modules one to three
- Claim check on ten recent recommendations
- URL Inspection on three money pages
- Ledger, search map and indexing checklist
Option 2
Six-Session Coaching Block
6 live sessions, weekly or fortnightly
From $2,500
Teams shipping search changes now, with tickets, drafts and ledger rows reviewed between sessions, and an exit the team runs.
- All nine modules, and their files
- Work reviewed before each session
- Developer ticket drills
- Session six run by the team
Option 3
Coaching Program
Custom
Custom
Corporate SEO training for several teams at once, a migration or redesign, or ongoing office hours for teams that ask.
- Several teams, one method
- Migration or redesign reviews
- Office hours, quoted per team
- Nothing shipped by me
Coach, diagnose, or own it?
Who should do the search work, and who should decide what happens?
Your team does the work
Coaching
$1,500 or from $2,500
The team ships and decides. I review until it no longer needs me, then leave.
Wrong choice if nobody on the team has time to ship between sessions.
You want a diagnosis first
Discovery
$2,500, two weeks
I diagnose the business and decide what happens. Discovery shares a figure with the block, not the job.
Wrong choice if the plan already exists and the team needs the skill.
You want an owner
The retainer, or a hire
from $5,000 per month
I own the work as your fractional Head of Content, or you hire. The Head of SEO job description says when a hire is right.
Wrong choice if the team only needs a second pair of eyes.
Coaching ends when the block does. After it: nothing, a Custom program, or the retainer.
Your site is the material. Bring all of it.
The sessions run on your templates, your release process, and the advice sitting unread in someone's inbox.
Your money pages
Your last ten recommendations
Your open tickets
Your CMS and staging site
Your Search Console property
Your release process
Your structured data
Your last core update
Four ways to get search help, and where the know-how ends up.
An SEO mentoring marketplace suits one person with one question. This is for a team with a live site.
Third-party prices read from each provider's own page, 17 Sep 2026. The consultant job description compares consultants, agencies and fractional operators.
Start with the advice you are least sure about.
In 30 minutes we can tell whether you need one live session, the six-session block, or Discovery first.
Direct calendar
Book a 30-min coaching scoping call
Bring one recommendation you were unsure about, and who would ship it.
Calendar busy?
Write it down instead.
Team size, who ships changes, and the advice you are not sure about.
Questions, ahead of time.
Who runs the SEO sessions, and is anyone junior involved?+
I, Eugene, run every session and review everything sent in between. No account manager, no junior, and no handover to someone you have not met.Can a founder with no marketing team book the SEO sessions?+
They are built for teams, and one marketer with a developer counts. If you do all your own SEO, book a call first and I will tell you honestly whether coaching or Google's free SEO starter guide is the better use of your money.Will you make the SEO changes on our site between sessions?+
No. Your team ships and I review. If you want someone to own the work, that is the retainer, from $5,000 per month, and the three routes above say when it is the better buy.What access do you need to our Search Console and site for SEO reviews?+
Read access to Search Console, as Google advises for an audit, view access to analytics, and a staging URL if you have one. No publishing rights.How is this different from buying an SEO audit?+
An audit hands you one list. The sessions teach the team to judge any list, including the next one, against Google's documentation, which Google's June 2026 guidance asks site owners to do.Do the SEO sessions cover AI Overviews, AI Mode and ChatGPT?+
Yes. For Google, from its own pages: AI features have no extra requirements, and Google Search does not use llms.txt. Other assistants are covered through the pages they cite. No borrowed citation statistics.Should our developers join the SEO sessions?+
Yes, at least sessions two and three. Rendering, canonicals, links and markup are their work, and a ticket template only sticks if the people who accept tickets helped write it.What happens after the final SEO session?+
The team runs session six and keeps the exit checklist. Then the coaching ends, on purpose. Next comes nothing, which is the goal, a Custom program, or the retainer.