The Links Guy review
Agency · New York, United States · Since 2016
The Links Guy publishes a long guide advising buyers to avoid commoditised, Domain Rating-based rate cards, and then declines to publish one of its own.
That reads as consistency rather than evasion, and it is worth distinguishing from the suppliers here who simply gate their price to force a call. This one has published an argument for why the rate card is the wrong instrument, and then behaved accordingly.
Who The Links Guy is for
Buyers who have already tried a per-link supplier and found the output mechanical.
It also runs a training arm, which suggests a team confident enough in its method to teach it, and suits a client who wants to build capability alongside buying output.
Strengths and limits
What it does well
- Publishes a substantial argument against DR-based pricing and then acts on it
- Trading since 2016 with a published team of twenty-one
- Runs five of the eight tracked tactics
- A training arm alongside the service, which is unusual and suggests method rather than process
Where it falls short
- No price, no rate card and no published minimum
- No authority floor, by argument rather than omission, so nothing is contractual
- No guarantee published for its own service
- Says nothing about whether publishers are paid
The Links Guy pricing
Nothing published. Its own pricing guide notes that its exact pricing varies with the campaign and the level of client involvement.
The guide is worth reading regardless of whether you hire them: it is one of the more useful explanations in this market of why two suppliers quoting the same number can be selling very different things.
What it says about paying publishers
Does not say either way
We found no statement on its site about whether it pays publishers for placements. That is the most common answer in this directory rather than an unusual one, and it is recorded as silence rather than treated as an admission of anything.
On target sites: does not say.
This records what The Links Guy publishes about itself, read in September 2026. It is not an assessment of what the company does, and a published denial is not proof of one either.
Verdict
Worth a conversation if you have bought links from a ladder before and found the result generic. The published argument against rate cards is the most coherent case in this directory for why that happens.
Be aware that you are buying entirely on trust: no price, no floor, no guarantee. That is defensible for bespoke work and it means the first conversation has to do all the work that a specification would otherwise do.
Others worth a look
This is an independent review. The Links Guy is not a client or a partner, we have no affiliate relationship with them, we earn nothing if you hire them, and nobody pays for placement in the directory. Prices were read from the company's own pages in September 2026 and change without notice.