Soteria Media review
Runs it for you
Soteria Media, founded by Wyatt Beemer, calls itself GTM engineering for boring start-ups, and the site explains that it prefers companies quietly automating something painful over whatever is trending. The offer is four connected systems, outbound, inbound scoring and routing, CRM buildouts and AI automation, and most clients start with one or two.
The commercial model is the distinctive part. The fit list says it suits founders who would rather give up a small equity stake than pay a large retainer. The not-a-fit list turns away anyone who wants to keep 100% ownership and pay full price. No cash price is published.
The about page is open about its values: it opens with 'Christ is King' and describes business as ministry. It also states that clients own the stack, the data and the system it builds.
Who Soteria Media is for
Early-stage software founders past the idea stage who are still doing outbound themselves. The site wants an ICP of roughly 5,000 to 10,000 companies and a founder open to trading a small equity stake for the work.
The site excludes markets broader than 100,000 companies or narrower than 1,000, and buyers who want paid ads or brand work. It also turns away anyone who wants outbound run on its own, without inbound or CRM work.
Strengths and limits
What it does well
- States on the about page, in so many words, that the client owns the stack, the data and the system.
- Publishes a precise ICP-size window, 1,000 to 100,000 companies with a target of 5,000 to 10,000, and says it turns down founders outside it.
- Builds inbound scoring, CRM enrichment and outbound as one system, so reporting runs off the same data.
- Offers a free 30-minute GTM audit that it says will tell you what to fix whether or not you hire it.
Where it falls short
- No cash price or equity range is published, so the size of the stake is unknown until a call.
- Two of the four homepage testimonials describe a faith community called the Soteria Collective rather than outbound results.
- No outreach channel besides cold email is described; LinkedIn and calling are not mentioned.
- Case study clients are anonymised by sector, and several, such as property management and commercial construction, sit outside the software focus it states.
Soteria Media pricing
Soteria Media publishes no price. Its one statement about cost is structural: it takes equity instead of full cash, and presents that as a deliberate choice to hold a stake in the client's outcome.
A buyer therefore cannot compare it on a monthly figure, and should expect the conversation to cover both cash and ownership. The site promises setup in 48 hours and first leads in 30 days, and does not mention a minimum term.
What you keep, and what counts as a result
Domains, inboxes, data and workflows
Says you keep what it sets up or sources
“You own the stack, the data, and the system. We build it for you, not around you.”
The unit of a result
Sells meetings
No published definition of qualified.
This records what Soteria Media publishes about itself, read in September 2026. It is not an assessment of what the company does in practice.
Verdict
Early-stage software founders with a well-defined market of a few thousand companies and little cash for a retainer can pay partly in equity here, for a system they keep. The ownership statement and the narrow ICP window are both clear.
Keeping 100% of the company puts a founder on Soteria Media's own not-a-fit list, as does a market outside the 1,000 to 100,000 company range. A buyer who needs a price to compare will find none, and buyers who want multichannel outreach or named, checkable case studies will find neither on the site.
Others worth a look
This is an independent review. Soteria Media is not a client or a partner, we have no affiliate relationship with them, we earn nothing if you hire them, and nobody pays for placement in the directory. Prices were read from the company's own pages in September 2026 and change without notice.