Frontal review
Builds and runs it
Disclosure. Frontal is a company busyless has a commercial relationship with. That is why it is listed at the top of the directory. This review was written to the same standard as every other page there: every fact read off its own site, its silences recorded as silences, and its limitations stated plainly.
Frontal sells a revenue system rather than a campaign. The front door is a fixed 90-day build inside the client's own HubSpot or Salesforce and Clay: cleaned account data, 10 to 15 scored buying signals and 4 to 6 signal-triggered plays. After day 90 the client either runs it in-house or keeps Frontal's operators on a month-to-month Execution Layer covering outbound, ads and content.
It is not a new track record. Its case studies page says that in 2026 "ColdIQ Agency became Frontal: same operators, same client roster, same Clay partnership, new name". Every case study carries a line saying it was built under ColdIQ Agency. ColdIQ's own write-up dates the AirOps engagement to December 2024 through October 2025, before the Frontal name existed.
That would be simple if ColdIQ had stopped selling the service. It has not. coldiq.com still sells a Managed Service using the same eight case study clients, cites the same 275+ client count on its homepage, and describes Frontal's founder Alex Vacca as a ColdIQ co-founder. None of the ColdIQ pages read for this review mention Frontal, and neither site explains how the two relate now.
Frontal's own pages are concrete about the build. The first play goes live by day 30 or the first month is free, a new play follows roughly every two weeks, and an operator reviews every play before it sends. The handover covers the Clay tables, plays, dashboards and configured agents. It also says plainly that it does not run cold calling and will not guarantee a lead count.
It does not publish a price. The homepage compares the build with two SDRs at about $180,000 a year and calls it a fraction of that, which is a comparison rather than a number. Its blog, which ranks Frontal first in several of its own agency shortlists, describes a different guarantee and a different Clay partner count from the homepage.
Our scorecard
Scored 1 to 5 on how specific each commitment is on the company's own site, from 5 for published and specific to 1 for nothing said. It does not score the quality of the work, which only clients can see.
Frontal scores highest where its handover is written down, and lowest on price, which it publishes for neither the build nor the Execution Layer.
- Price transparency2/5
The structure is public, a fixed 90-day build then a month-to-month Execution Layer, but no figure is published for either.
- Ownership on exit5/5
Its terms give the client the systems, data, configurations and playbooks built in its own accounts on full payment, and name what Frontal keeps: its pre-existing methods and reusable tooling.
- Definition of a result3/5
The guaranteed deliverable, a first play live within 30 days, is precise, but qualified pipeline is never defined and its pages disagree on whether replies and meetings or SQLs are the yardstick.
- Evidence you can check4/5
Eight case studies name the client, contact, window and stack, but all were built as ColdIQ Agency, ColdIQ publishes the same set, and Trustpilot held one review on 19 September 2026.
- Build depth5/5
Day 30, the two-weekly play cadence, the play and signal counts and the handover contents are all published.
- Commitment flexibility3/5
The build is a fixed 90-day engagement and the Execution Layer is month to month, with termination otherwise left to the statement of work.
An editorial read of what the company publishes, not an aggregate of user reviews, and deliberately kept out of this page's structured data.
Who Frontal is for
B2B companies past product-market fit, with a high-value sale and a defined set of target accounts, whose account data is spread across tools nobody fully trusts. That is the fit the homepage names; its blog puts the floor at $1M+ ARR in one post and $100K+ a month in revenue in another.
The handover model needs a RevOps or growth lead able to run the system after day 90. A team without one can keep Frontal's operators on a monthly basis across email, LinkedIn, paid ads and founder content instead.
Strengths and limits
What it does well
- The 90-day build is specified in public: first play by day 30, then 4 to 6 plays and 10 to 15 live signals by day 90, followed by a documented handover.
- Ownership is in its terms as well as its FAQ: on full payment the client owns the systems, data, configurations and playbooks built inside its own accounts.
- The guarantee is a checkable delivery milestone, a first play live in your own tools within 30 days or the first month free, rather than a promised lead count.
- It states what it will not do, including cold calling, and says it will tell you during scoping if buying signals for your market are thin.
- Case studies name the client, the contact, the time window and the tools used, and the AirOps study reports qualified pipeline and closed-won revenue as separate figures.
Where it falls short
- Every published result was built under the ColdIQ Agency name, and ColdIQ's site still presents the same clients as its own work, so the two sites show one track record, not two.
- No price is published for either the 90-day build or the Execution Layer; both are scoped on a call.
- Its pages disagree on the guarantee. The homepage offers a free first month if the first play is not live in 30 days; a blog post describes a $25,000 refund if the market is not mapped, scored and enriched by week 4.
- Other figures move between its own pages. The homepage says 1 of 4 Clay Elite Studio partners and 275+ companies served; blog posts say one of six partners and 500+ GTM teams.
- It does not define qualified pipeline or a qualified meeting. Its homepage FAQ judges work on replies and meetings booked, while its blog says it measures SQLs and closed revenue.
Frontal pricing
Frontal publishes no figures for either product. The homepage FAQ says pricing is scoped to your stack and goals on a 30-minute call. The 90-day build is a fixed engagement, and the Execution Layer after it is month to month. Its terms add that fees, the payment schedule and any performance guarantee are set in a separate statement of work, payable in US dollars.
The nearest thing to a number is a comparison: two SDRs "cost about $180K a year before either one ramps", and the build is said to cost a fraction of that. One blog post mentions a $25,000 refund condition, but no page states what the build or the Execution Layer costs. The homepage also lets a buyer start at the Execution Layer without the build.
Build the Revenue Engine
Quote only
Fixed 90-day engagement
- Data foundation: unify, clean and enrich core data
- Signal layer: 10 to 15 buying signals scored and routed
- 4 to 6 signal-triggered plays, first one live by day 30
- Handover at day 90, documented inside your own tools
Run the Execution Layer
Quote only
Month to month
- GTM engineering: signal-triggered outbound run inside your stack
- Ads engineering: LinkedIn and Google ads to the same scored accounts
- Content engineering: founder posts, with engagers routed to outbound
- Buy one service or all three
How an engagement runs
- 1A 30-minute scoping call, where Frontal says it will tell you if buying signals for your market are thin
- 2Data first: clean the client's data, define best-fit accounts and wire the first buying signals
- 3By day 30 the first play is live, with a Frontal operator reviewing every play before it sends
- 4From day 30 to day 90, a new play roughly every two weeks, building to 4 to 6 plays and 10 to 15 live signals routed to the CRM and Slack
- 5Day 90 handover: Clay tables, plays, dashboards, docs and configured agents, documented inside the client's own tools
- 6After the handover, the client runs it in-house or buys the Execution Layer month to month
What it claims, in its own words
Results as Frontal publishes them. Nobody outside its client list can verify them, including us, so they are reported as claims rather than repeated as fact.
AirOps
$7.83M qualified pipeline and $1.52M closed-won revenue in 10 months, with zero new SDRs hired Source
Teikametrics
$300K+ pipeline in 9 months, 100+ hours saved monthly Source
Design Pickle
From about 10 demos a week to 58 in 14 days Source
Aircall
3,655 accounts into a self-refreshing TAM in 6 months Source
Playbook
20 opportunities in the first 20 days of outbound, and 300+ positive replies Source
Hemlane
830 qualified contacts from one campaign, 5.5% reply rate Source
What you keep, and what counts as a result
Domains, inboxes, data and workflows
Says you keep what it sets up or sources
“you own what we build. If we stop working together, the working system stays with you.”
The unit of a result
Measures itself on pipeline
Guarantee, as published: Your first play live in your own tools within 30 days, or your first month is free
This records what Frontal publishes about itself, read in September 2026. It is not an assessment of what the company does in practice.
Limits and exclusions
- Does not run cold calling; for calling teams it builds the signal-driven list instead
- Fit is B2B companies past product-market fit with a high-value sale and a focused set of target accounts
- Ownership passes on full payment, and Frontal keeps its pre-existing methods, frameworks and reusable tooling
- Liability under its terms is capped at the fees paid for the engagement in the three months before a claim
- Scope, fees and any performance guarantee are fixed in a separate statement of work, not on the site
What people say on Reddit
No Reddit thread found describes working with Frontal. The name is a common word, and searches mostly returned unrelated threads or mentions of Alex Vacca as a LinkedIn creator. One August 2026 post in r/gtmengineering names Frontal in passing as a team talking about building revenue systems. Discussion under its earlier ColdIQ Agency name is thin as well.
Verdict
B2B companies past product-market fit, with a defined account list and data scattered across several tools, are who Frontal is built for. It fits best where someone in-house could run a signal-based system after 90 days. The build plan, the handover list and the ownership clause in its terms are specific enough to hold a supplier to, and the 30-day milestone is checkable.
A published price, a guaranteed meeting volume and cold calling are all missing, so a buyer who needs any of them before a call should keep looking. If you are also talking to ColdIQ's managed service, ask both which people would do the work and which company signs the contract. The two sites present the same client history, and neither explains the split.
Frontal FAQ
Is Frontal the same company as ColdIQ?
Frontal's case studies page says: "In 2026, ColdIQ Agency became Frontal: same operators, same client roster, same Clay partnership, new name." ColdIQ's own site still sells a managed service using the same case studies and does not mention Frontal. Frontal's terms name Frontal AI LLC and ColdIQ's name Cold IQ LLC. Neither site explains how the two relate today.How much does Frontal cost?
It does not publish a price. Pricing is scoped on a 30-minute call, the 90-day build is a fixed engagement and the Execution Layer after it is month to month. The homepage compares the build with two SDRs at about $180,000 a year and says it costs a fraction of that, which is a comparison rather than a quote.What does Frontal guarantee?
The homepage guarantees delivery, not leads: your first play live in your own tools within 30 days, or your first month is free. It says it will not guarantee a lead or meeting count. One blog post describes a different condition, a $25,000 refund if the market is not mapped, scored and enriched by week 4, so ask which one your statement of work contains.Do you keep what Frontal builds?
Yes, on its published terms. Upon full payment the client owns the systems, data, configurations and playbooks built inside its own accounts and stack, as set out in the statement of work. Frontal keeps its pre-existing methods, frameworks and reusable tooling.Does Frontal do cold calling?
No. Its FAQ says it builds email, LinkedIn and the targeting and signal layer underneath them. Where calling is a client's proven channel, it builds the tiered, signal-driven list the callers work from, but it does not run the calls.Who is Frontal built for?
The homepage names B2B companies past product-market fit with a high-value sale and a focused set of target accounts. Its blog adds revenue floors, $1M+ ARR in one post and $100K+ a month in another, and names SaaS, fintech, logistics and manufacturing among the markets it works in.
Others worth a look
Frontal is a company busyless has a commercial relationship with. There is no affiliate link on this page and no listing fee, and the review was written to the same standard as every other entry in the directory. Prices were read from the company's own pages in September 2026 and change without notice.