closed:in review
Builds and runs it · Amsterdam, Netherlands
closed:in is a two-founder GTM engineering shop in Amsterdam that builds outbound on Clay, sends through Instantly and routes replies into the client's CRM. It is a Clay Solutions Partner and an Instantly Certified Expert, and says it runs the same Clay stack daily for its own outbound.
Its pricing page carries more detail than most in this market. It publishes a EUR 4,000 to 8,000 monthly range, explains the four drivers that place a client within it, and describes what EUR 4K, 6K and 8K each buy. It also explains why it declines performance-based pricing.
The case studies lean on hard-to-source audiences: hospitality entrepreneurs found through Google Maps scraping, crypto operators filtered from 17,213 domains, and photographers sourced from the social graph.
Who closed:in is for
B2B companies with an average contract value of EUR 5,000 or more, selling into mid-market or enterprise, whose ICP is niche enough that standard databases miss it. Its case studies are mostly Dutch and European.
A done-with-you build with training and handover, plus standalone Clay work from EUR 2,000, covers teams that want to run the system themselves later.
Strengths and limits
What it does well
- Publishes a monthly range, the four pricing drivers and what each of three engagement shapes includes
- States that Clay workflows live in the client's own Clay workspace, so data and templates stay after the engagement
- Offers standalone Clay builds from EUR 2,000 to EUR 6,000 for teams that only need the enrichment layer
- Sets out its payment schedule in full: setup plus month one at kickoff, then monthly, then 30 days' notice after month three
Where it falls short
- The one-time setup fee is confirmed but its size is not published
- Clients need their own Clay subscription on top of the retainer
- Two founders run the business, and no wider team is named
- 'Predictable meetings' heads its service list, yet what makes a meeting count is never defined
closed:in pricing
Engagements run EUR 4,000 to 8,000 a month on a three-month standard term. EUR 4K buys cold email only with a standard ICP. EUR 6K adds LinkedIn, custom Claygent prompts and full CRM orchestration, and is where most clients sit. EUR 8K adds bespoke Clay sourcing, RB2B visitor identification and multi-country sequences.
A one-time setup fee covering domains, inboxes, warm-up and the Clay table is paid with month one, amount unpublished. Clients also pay for their own Clay plan. Standalone Clay builds cost EUR 2,000 to 6,000.
What you keep, and what counts as a result
Domains, inboxes, data and workflows
Says you keep what it sets up or sources
“Clay workflows live in your Clay workspace so you own the data and templates after the engagement.”
The unit of a result
Sells meetings
No published definition of qualified.
This records what closed:in publishes about itself, read in September 2026. It is not an assessment of what the company does in practice.
Verdict
Hard-to-source audiences, such as hospitality entrepreneurs found through Google Maps scraping, fill closed:in's case studies. If your ICP is hard to find in Apollo and you want the enrichment built properly in Clay, in a workspace you keep, that is the work it does. The pricing page places you in the range before the call, and the three-month term becomes 30 days' notice afterwards.
Two founders run the business, and the pricing page explicitly declines performance-based pricing, which rules it out for pay-per-meeting shoppers and for anyone expecting a large team. The total cost also includes an unpublished setup fee plus your own Clay subscription.
Others worth a look
This is an independent review. closed:in is not a client or a partner, we have no affiliate relationship with them, we earn nothing if you hire them, and nobody pays for placement in the directory. Prices were read from the company's own pages in September 2026 and change without notice.