Top of Funnel review
Builds and runs it
Top of Funnel, which calls itself TOFU, is the GTM engineering practice linked to Brandon Charleson's YouTube channel. It builds outbound on Clay, Instantly and custom agents, and its homepage leads with an ownership line: your inboxes, your CRM, your data.
It publishes where engagements start. A one-time Launch Program at $9,500 builds 40+ domains and 120+ inboxes, a Clay workspace and sequences, then trains your team and hands it over. Done-With-You runs inside your tools from $6,500 a month, and Done-For-You starts at $12,500 with a three-month minimum.
The menu is wider than outbound. It also builds n8n automation for CX and finance, enterprise AI agents and landing pages, and is running a pilot for ads inside ChatGPT.
Who Top of Funnel is for
B2B companies with product-market fit, $1M+ ARR or funding, and deal sizes above $10,000, which is the bar its pricing page states. Below that, it points readers to free resources or the one-time Launch Program.
The Launch Program suits a team with the bandwidth to run campaigns itself that wants to own a finished stack before committing to a retainer.
Strengths and limits
What it does well
- Publishes floors for every engagement model, from a $9,500 one-time build to $12,500 a month done for you
- Offers a build-and-hand-over option with a training session and 30 days of support, not only a retainer
- Defines a sales opportunity as a targeted person in your market who is interested in talking to you
- States its client bar in numbers, $1M+ ARR or funded and ACV above $10k, before the call
Where it falls short
- The lowest retainer is $6,500 a month, and Done-For-You starts at $12,500, which rules out early teams by design
- The ownership language is explicit for the Launch Program and Done-With-You, while the Done-For-You card does not repeat it
- Also sells AI agents, n8n automation, landing pages and ChatGPT ads, so outbound shares the team's attention
- Retainers carry a three-month minimum
Top of Funnel pricing
The Launch Program is $9,500 once. It covers 40+ domains and 120+ inboxes, DNS setup, a Clay workspace with ICP workflows and Instantly or Smartlead configuration. Three to five sequences, a two-hour training session and 30 days of Slack support are included. Done-With-You starts at $6,500 a month in your own Clay and Instantly accounts, with LinkedIn included, and runs month to month after the first quarter.
Done-For-You starts at $12,500 a month with a three-month minimum and scales with volume and markets. The page calls these floors, not teaser rates.
What you keep, and what counts as a result
Domains, inboxes, data and workflows
Says you keep what it sets up or sources
“We build the outbound engine. You keep the keys.”
The unit of a result
Sells positive replies or leads
Publishes what counts as qualified.
“We define a 'sales opportunity' as a targeted person in your target market who is interested in talking to you about your product or service.”
This records what Top of Funnel publishes about itself, read in September 2026. It is not an assessment of what the company does in practice.
Verdict
Funded B2B companies above $1M ARR, with contract values over $10,000, can have TOFU build the outbound engine in their own accounts. They can then run the system themselves or pay TOFU to. The published floors and the one-time build make the decision easy to scope.
A budget under $6,500 a month for ongoing help sits below every retainer floor, and anyone wanting a supplier that sells nothing but outbound will find a wider menu here. The pricing rules out early teams, and the automation work competes for the same people.
Others worth a look
This is an independent review. Top of Funnel is not a client or a partner, we have no affiliate relationship with them, we earn nothing if you hire them, and nobody pays for placement in the directory. Prices were read from the company's own pages in September 2026 and change without notice.