Profound review
Widest AI engine coverage
Profound is the category leader in AI search visibility by funding and by engine coverage, tracking brand presence across nine or more answer engines. It raised around $155 million and reached a $1 billion valuation in early 2026, which tells you how seriously the market is taking this problem.
Beyond visibility tracking it does agent analytics: which AI crawlers hit your site, how often, and what they took. That is data almost nobody else surfaces, and it is becoming the more interesting half of the product.
Who Profound is for
Enterprise brands treating AI answer visibility as a board-level metric, with the budget to match. If you need the numbers in your own systems, note that API access is an enterprise conversation rather than a plan feature.
Strengths and limits
What it does well
- The widest engine coverage in the category, at nine or more AI answer engines.
- Agent analytics showing which AI crawlers visit your site, which very few competitors offer.
- The most established vendor in a young category, with Fortune 500 references.
- Genuinely deep citation and share-of-voice analytics rather than a thin prompt tracker.
Where it falls short
- API access and unlimited seats are behind enterprise pricing that third parties put at $2,000 to $5,000 a month or more.
- The public entry tier around $399 to $499 a month buys the dashboard, not the data feed.
- A young category overall, so methodologies are still shifting and comparisons across vendors are unreliable.
Profound pricing
The public entry point sits around $399 to $499 a month. Full platform coverage, API access and unlimited seats are enterprise-priced, which third-party trackers put at $2,000 to $5,000 a month and above.
If what you want is raw AI answer data in your own pipeline rather than a dashboard, compare it against SearchApi, which exposes ChatGPT Search and Perplexity results from a $40 monthly minimum. Very different products, but they can answer some of the same questions.
Verdict
The most credible product in AI search visibility, priced for enterprises that have made this a strategic priority. The agent analytics are the genuinely novel part. If you mainly need the data rather than the dashboard, get quotes but price a SERP API that covers AI engines alongside it.
Profound FAQ
How much does Profound cost?
The public entry tier is around $399 to $499 a month. API access, full engine coverage and unlimited seats are enterprise-priced, reported by third parties at $2,000 to $5,000 a month and above.Which AI engines does Profound track?
Nine or more answer engines, the widest coverage in the category, spanning the major assistants and AI search surfaces.What is agent analytics?
Reporting on which AI crawlers visit your site, how often and what they retrieve. As answer engines increasingly cite rather than link, knowing whether they can even reach your content becomes a practical SEO question.Is there a cheaper way to track AI search visibility?
Yes. Otterly starts around $29 to $49 a month and Peec AI around €89, both far cheaper. For raw data rather than dashboards, SearchApi exposes ChatGPT Search and Perplexity results from a $40 minimum.
This is an independent review. We have no affiliate relationship with Profound, earn nothing if you sign up, and no provider pays for placement in the directory. Prices were read from the vendor's own pages in August 2026 and change without notice.