Advanced Web Ranking review
Best multi-engine rank exports
Advanced Web Ranking, AWR for short, is a rank tracker from Caphyon, whose co-founder and CEO has run the team building it since 2003. It tracks more than 4,000 search engines, from Google and Bing to YouTube, Amazon, Naver and Baidu, plus AI Overviews, AI Mode, ChatGPT and Perplexity. When Google removed the num parameter in 2025, AWR says it absorbed the extra requests rather than cut depth.
Read the plan sizes before anything else, because they are not what they look like. The 7,000, 14,500 and 35,500 keywords are weekly units: one unit is one keyword checked once a week, on one engine and one device, 50 results deep. Daily tracking costs seven units a keyword, so the $279 Agency plan covers roughly 2,070 keywords a day, or about half that on desktop and mobile.
The API has the same shape as the product. Most calls schedule an export of rankings the tracker has already collected and hand back a link to a ZIP of CSV or JSON, under a default ceiling of 2,000 calls an hour. That suits a nightly reporting job and suits a live dashboard poorly. Which plans include it is a question AWR's own pages answer two different ways.
Our scorecard
Our editorial read across six dimensions, scored 1 to 5. This is our own assessment, not an aggregate of user reviews, and it is deliberately kept out of the page's structured data.
- Data coverage4/5
4,000+ engines, local packs, AI answer engines and a monthly CTR study. No backlink explorer or crawl, so it is rankings plus context.
- Pricing3/5
Fair per daily keyword once the weekly units are converted, but the headline sizes invite the wrong comparison and the API tier is disputed by the vendor.
- Documentation4/5
A public OpenAPI reference with every parameter, served as Markdown for coding agents too. The help centre's plan gating contradicts the pricing table.
- Ease of integration3/5
A token in the query string and a schedule-then-download pattern for most data. Quick to call, slower to build anything interactive on.
- Reliability4/5
A published hourly call limit, async modes for large AI-response exports, and depth kept intact through Google's num change.
- Support4/5
Detailed help articles for the API and MCP, published US and UK phone lines, and a free demo with 1-to-1 training on every plan.
An editorial read, not an aggregate of user reviews, and deliberately kept out of this page's structured data.
Advanced Web Ranking in their own words
From Advanced Web Ranking's own YouTube channel. Vendor marketing rather than an independent review, included because it is the quickest way to see the product before you sign up.
What you can pull
Ranking export (export_ranking, get_export)
Included, within 2,000 calls an hour
Positions, URLs, search volume, CPC and estimated traffic for one or all projects over a date range, with optional search intent, pixel position, SERP features, title links and click share, delivered as a ZIP of CSV or JSON
On-demand updates (estimate_on_demand, on_demand)
Consumes plan keyword units
A fresh ranking run at slow (within 48 hours), fast (within 12) or ultrafast (within 1 hour) speed, with an estimate of the keyword units it will use first
SERP export (export_serps, get_serps)
Included
The stored results pages for a project on a chosen date, one to ten pages deep, per search engine
CTR data (export_ctr)
Included
Monthly click-through rate by position from AWR's organic CTR study, filtered by device, audience (international, US, UK, Australia), branded, intent, long tail or category
Market Share API (v1)
Included
Domain keywords, domain URLs and URL keywords ranking in the top 20 on a date, plus project metadata
AI Search API (get_ai_responses)
Included, for AI engines tracked in the project
AI response snippets captured from AI Overviews and LLM engines, returned inline or as a scheduled export for large accounts
Project management
Included
Create, update and delete projects, keywords, competitors and engines, including Google AI Mode, ChatGPT, Perplexity and Gemini
Search volume, Search Console, visibility, landing pages
Included
Volume and trends data, GSC exports, visibility and landing-page exports on the same schedule-and-download pattern
Who Advanced Web Ranking is for
Reporting teams, agency or in-house, that track rankings across many markets and engines and want the data in Looker Studio, a warehouse or their own client decks on a schedule. The export shape fits a nightly or weekly job, and one subscription reaches YouTube, Amazon, Naver and the AI answer engines as well as Google.
A product that answers users live is the awkward case. A dashboard that needs a keyword's position the moment someone asks is fighting a schedule-then-download pattern and an hourly call ceiling, and AccuRanker's live read API is the better shape for that. Teams that only want raw SERPs for a tracker of their own will pay less on a SERP API.
Strengths and limits
What it does well
- More than 4,000 engines, including YouTube, Amazon, Naver, Baidu and DuckDuckGo, alongside Google AI Mode, AI Overviews, ChatGPT and Perplexity.
- No per-call charge: exports, on-demand requests and project changes all sit inside the subscription, within a published 2,000 calls an hour.
- Ranking exports can add search intent, pixel position, SERP features, title links and click share as optional columns, so one request feeds a full report.
- The Google organic CTR study, published monthly since September 2015 and now split by AI Overview presence, is exportable through the API.
- An official remote MCP server with 48 tools connects Agency accounts to Claude or ChatGPT without code.
- Unlimited users and projects on every plan, and up to 50 competitors a project at no extra cost.
- Kept 5- and 10-page depth unchanged after Google removed the num parameter, where some trackers cut results instead.
Where it falls short
- Plan sizes are weekly units at 50-result depth. Daily tracking costs seven units a keyword, and each extra device or location multiplies again.
- The vendor contradicts itself on API access: the pricing table and FAQ say Agency and up, while two help articles say every yearly plan, Pro included.
- Most data leaves as a scheduled export and a ZIP download, which suits reports and makes a per-request product awkward.
- The token is passed in the query string, so it lands in any server log or proxy that records URLs.
- On-demand updates are quoted as delivery windows, up to 48 hours on the slow speed, and they spend keyword units.
- Keywords beyond the plan's units are simply not fetched. There is no automatic upgrade or overage billing to keep a report complete.
- No backlink explorer or site crawl: link metrics appear only inside keyword difficulty, so link and technical work needs a second provider.
Advanced Web Ranking pricing
Four published plans in US dollars. Pro is $139 a month for 7,000 keyword units, Agency $279 for 14,500, Enterprise $699 for 35,500 and Ent Plus $980 for 50,000, the last sold through a demo. Annual billing takes 10% off, which works out at $125, $251, $629 and $882 a month. Every plan has unlimited users and projects and a 30-day money-back guarantee.
Convert the units before comparing. A unit is a weekly check 50 results deep on one engine and one device, so daily tracking divides the number by seven: about 1,000 keywords on Pro, 2,070 on Agency and 5,070 on Enterprise. Add mobile beside desktop and halve it again. On those terms Agency costs roughly 13.5 cents a month per daily keyword.
Now the API question. The pricing table shows a dash for API access on Pro under both billing toggles, and the FAQ says Agency or higher. The help centre says twice that the Developer API is unlocked on every yearly plan, and the table header promises all features on annual billing. If the help centre is right, the cheapest route in is Pro at $1,500 a year.
Set that beside AccuRanker, which lists a read API only from its Expert plan: 849 a month, in euros or dollars at the same figure, for 10,000 daily keywords. AWR is the smaller cheque by a factor of three, while AccuRanker's per-keyword rate is lower, near 8.5 cents against 13.5. Which matters depends on whether you are buying access or volume.
Pro
$139 / mo
$125 / mo billed annually ($1,500)
- 7,000 weekly units, about 1,000 keywords a day
- The pricing table shows no API access here
- The help centre says every yearly plan unlocks it
- Get the annual answer in writing before relying on it
Agency
$279 / mo
$251 / mo billed annually ($3,012)
- 14,500 weekly units, about 2,070 keywords a day
- Developer API and MCP server, on every reading
- 1-hour on-demand updates and Looker Studio connector
- White-label reports on your own domain
Enterprise / Ent Plus 50k
$699 / $980 per mo
$629 / $882 per mo billed annually
- 35,500 or 50,000 weekly keyword units
- BigQuery connector and automated CSV exports
- TapClicks, Adverity and Tableau reporting support
- Ent Plus is sold through a demo, not checkout
Request example
A minimal call against the live endpoint, with credentials read from the environment rather than pasted inline.
# 1. Schedule the export. The token travels as a query parameter. curl -s -G "https://api.awrcloud.com/v2/get.php" \ --data-urlencode "action=export_ranking" \ --data-urlencode "token=$AWR_API_TOKEN" \ --data-urlencode "project=My Project" \ --data-urlencode "startDate=2026-09-01" \ --data-urlencode "stopDate=2026-09-07" \ --data-urlencode "format=json" \ --data-urlencode "addSerpFeatures=true" \ --data-urlencode "addPixelPosition=true" # 2. The response's "details" field is a get_export URL carrying a # fileName. Request it to download a ZIP of the rankings. curl -s -G "https://api.awrcloud.com/v2/get.php" \ --data-urlencode "action=get_export" \ --data-urlencode "token=$AWR_API_TOKEN" \ --data-urlencode "project=My Project" \ --data-urlencode "fileName=$FILE_NAME_FROM_STEP_1" \ -o rankings.zip # Default ceiling: 2,000 calls an hour for most operations.
Rate limits and quotas
- Default API limit: 2,000 calls an hour for most operations, raised on request.
- One keyword unit is one weekly check on one engine and one device, 50 results deep.
- Daily tracking uses 7 units per keyword; biweekly uses half a unit and monthly a quarter.
- A 10-page depth doubles the units; each added device or location adds a full set.
- On-demand speeds: slow within 48 hours, fast within 12, ultrafast within 1.
- SERP exports run from 1 to 10 pages per date.
- Keywords over the plan are not fetched; an email warns at 90% estimated use.
- Projects created through the API default to a 2-page depth unless set between 1 and 10.
- The MCP server is available from the Agency plan up and currently exposes 48 tools.
- Ent Plus 50k is sold through a demo; larger plans are quoted.
Third-party reviews
Scores read from each source on 2026-09-13. We report them as-is and publish no rating of our own.
This score rates the Advanced Web Ranking platform as a whole, not the API, and rests on 35 reviews, so treat it as a small sample.
What practitioners say on Reddit
Practitioners who mention AWR mostly recommend it, and the reasons are consistent across years: reliable tracking, many engines, and data that flows into reporting without manual work. The catch is age. Most of the substantive discussion dates from 2017 to 2020, and recent mentions are brief, so this is a long-standing reputation rather than a fresh verdict.
The unit confusion this page is built around is not new either. In 2017 a commenter pointed out that the headline keyword count was weekly rather than daily; the same comment names Nozzle, a competing tracker, as the commenter's own company, so read it as informed rather than neutral.
Criticism is mild and dated: one 2017 user found it buggy and occasionally inaccurate, and another wanted better PDF output. More recently, an r/bigseo list of trackers that kept 10-page depth after Google's 2025 change included AWR.
“I've never used Authority Labs but will second that AWR is a solid option. You can also connect with their API. I have some custom reporting setup in Google Data Studios which combines GA and search console data. Now i spend zero time on data gathering/formatting and 100% time on analysis.”
r/bigseo on Reddit“The AWR pricing page isn't clear, but I'm pretty sure that their 7,000 keyword price is for weekly rankings, not daily. You'd get the same 1,000 keywords for daily rankings at both places.”
r/bigseo on Reddit“+1 for AWR. Using it quite extensively and the easy connection to GA/WMT helps when you want to show interactive, easy reporting. I just wish their report builder/templates translated to PDF better.”
r/bigseo on Reddit“AWR Cloud (Advanced Web Ranking) is a good one! It will monitor specific keyword phrases you tell it to and then can run automatically for you daily, weekly, or whenever you want to run it.”
r/SEO on Reddit
Verdict
A strong rank tracker with an API that behaves like a scheduled export, which is exactly right for agencies feeding client reports and wrong for anything interactive. The breadth of engines, the CTR study and the optional export columns give a nightly job more context than a bare position feed.
Do the unit arithmetic before signing. The plan sizes are weekly, so Agency's 14,500 means about 2,070 keywords tracked daily, and desktop plus mobile halves that. Priced that way AWR is reasonable rather than cheap, and it cannot absorb a busy month, because keywords over the limit simply stop updating.
Then settle the plan question in writing. The pricing table says the API starts at Agency; the help centre says any annual plan. If AWR confirms annual Pro, $1,500 a year is the cheapest way into this API. If each user request needs a live answer, AccuRanker's read API fits better at a higher entry price.
Advanced Web Ranking FAQ
How much does Advanced Web Ranking cost?
Four plans in US dollars: Pro $139 a month, Agency $279, Enterprise $699 and Ent Plus 50k $980, or $125, $251, $629 and $882 a month billed annually. Each includes unlimited users and projects. A 7-day trial needs no card, every plan has a 30-day money-back guarantee, and prices exclude tax.Which plans include the Advanced Web Ranking API?
Agency and above on monthly billing, without dispute. For Pro it depends which AWR page you believe: the pricing table and FAQ exclude it, while two help-centre articles say every yearly subscription unlocks the Developer API. Ask support to confirm annual Pro in writing before you build on it.What does a keyword unit mean on AWR's plans?
One unit is one keyword checked once a week, on one search engine and one device, 50 results deep. Daily checks cost seven units, a second device doubles that, and ten pages of depth doubles it again. So Agency's 14,500 units track about 2,070 keywords daily on a single device.How does the API return ranking data?
Mostly as files. You call export_ranking with a project and a date range, get back a download link, then fetch a ZIP of CSV or JSON. Optional flags add search intent, pixel position, SERP features, title links and click share. The same schedule-then-download pattern covers SERPs, visibility, landing pages and Search Console data.Can AWR reports be scheduled and white-labelled?
Scheduled PDF reports come five at a time on Pro, ten on Agency and unlimited on Enterprise. White-label branding on a custom domain starts at Agency, or on any yearly plan according to the FAQ. For reports built elsewhere, the Looker Studio connector and the API exports feed the same data into your own templates.What is better than Advanced Web Ranking for API work?
Better depends on the job. For a live dashboard querying rankings per request, AccuRanker's read API fits more naturally, though it starts at 849 a month. For raw Google results to build your own tracker, DataForSEO lists Standard-queue SERPs at $0.0006 each. For scheduled client reporting across many engines, AWR's breadth is hard to match.Advanced Web Ranking or WebCEO?
They meter differently. WebCEO's Agency Unlimited plan, the one its API page names, is $99 a month plus $4 per 1,000 rank queries and $2 a project, and bundles site audits and backlink analysis. AWR charges a flat subscription for weekly keyword units and adds CTR, SERP-feature and AI-answer data. WebCEO for an all-in-one suite, AWR for tracking depth.Does AWR have an MCP server?
AWR runs an official remote MCP server at api.advancedwebranking.com/mcp with 48 tools covering rankings, SERPs, competitors, traffic estimates and AI search visibility. It is available from the Agency plan up and issues an API key with an MCP scope that you can revoke. AWR's own guidance says complex prompts can take five to ten minutes.
Other providers worth a look
This is an independent review. We have no affiliate relationship with Advanced Web Ranking, earn nothing if you sign up, and no provider pays for placement in the directory. Prices were read from the vendor's own pages in September 2026 and change without notice.