SEO landing pages in your own design

SEO landing pages that look like your site and argue one thing

These are service and feature pages built to rank, in your own design, without handing a designer a new template. The build captures your live site's fonts, colors and page blocks, researches what ranks for each keyword, gives every page its own argument, and runs a battery of checks before anything is deployed.

It is done in Claude Code with Node build scripts and Playwright tests. Every page is generated from its copy file, so a fix happens once in the source rather than page by page.

Why most SEO landing pages read like each other

The usual approach is one template and a keyword swapped in. The pages load fast and look tidy, and they say the same thing in a slightly different order, which is the pattern search engines learn to discount and buyers learn to skip.

Good landing page SEO needs the opposite: each page answers one question its neighbours don't, uses evidence from the searches it targets, and says plainly what the offer isn't. That's harder to template, so the checks do the enforcing.

Starting from your live design

The first step is a capture of your existing site. Playwright screenshots full pages and individual blocks and saves each block's markup, and a script reads the fonts, colors and corner radii from the live styles.

On one site that meant 166 block screenshots across 18 pages. The new pages rebuild the look from those tokens rather than loading the client's full stylesheet, so they match the brand without inheriting its weight.

Research before a page plan

Each keyword cluster is checked against the live search results before it becomes a page. Competitor pages are read in full, the kinds of blocks they use are counted, and clusters are tested by how much their top 10 results overlap.

That research changes plans. On one project, reading the ranking pages showed that competitors all offered free design, which reset two pages' arguments. On another, it found four blocks no competitor had, including a "who this is not for" section.

A landing page SEO checklist that runs as code

The checks run on every build, and on the newest builds a page that fails its copy checks isn't written at all:

The quote check exists because of a real near-miss. A testimonial rebuilt from a knowledge base summary passed every structural check, and would have put words in a customer's mouth.

What the tests look like at scale

For one client's first set of five service pages and a hub, the browser tests grew to 283, and the count of repeated phrases in our own copy fell from 77 to 20 across two revisions. A second set of eight city pages carried 1,003 tests, with the most similar pair of pages at 0.43 on a structure-overlap score capped at 0.50.

On a software development firm's seven pages, the client-rule check passed with no failures or warnings, the pages ran from 2,505 to 2,942 words, and every engagement model listed a real drawback in a "harder when" column.

Honesty rules built into the copy

The newest builds apply these rules to every page, and several are enforced by the checks rather than by memory:

• No figure that isn't in the approved facts, and no competitor named on the page
• Testimonials are the customer's exact words or they're cut
• Prices appear only when attributed to their source
• Comparison tables show the client's real limits, not a column of ticks

For VoiceOrder, that meant a page telling readers in its opening that the product isn't a distribution planning system, and comparison rows that show where it doesn't fit. Those pages predate the quote check, so their testimonial slots are placeholders until customers sign off.

Where the pages are now

For VoiceOrder, 16 feature pages and a pillar page have been built in three batches. The two other clients' sets are deployed as noindex previews for review on their own domains, waiting on client photos and answers to open questions. Nothing is published to a client's domain until they approve it.

Sites these pages suit

Companies with a design they're happy with get the most from it, especially with a set of services or features that each deserve their own page. It's most useful when those pages would otherwise be written by filling a template, because the checks exist to stop exactly that.

Hundreds of near-identical pages are a data problem instead, and programmatic SEO with AI is built for that. Pages aimed at towns and cities need local proof before they need a design.

What a set of landing pages costs

The build runs locally and deploys to a preview host, so the running cost is small. The time goes into research and copy, one argument per page.

Landing pages are built under execution capacity, $2,000 a month flat for AI agents and automations, alongside a fractional Head of Content retainer. A first set of five to eight pages takes two weeks or more, including the capture and research.

Start with the page you'd build first

Pick the service or feature page you'd most like to rank, and share your site. On a call we'll look at what ranks for it today and what argument your page could make that those pages don't.