frontBrick review
Builds and runs it · Since 2020
frontBrick calls itself an AI-native GTM agency: AI agents do the execution and GTM engineers set the strategy. Founded in 2020 by Stan, a former head of business development, it builds outbound on Clay, Instantly, Smartlead and Lemlist. LinkedIn ads warm the same decision-makers before the emails and messages arrive.
The pricing page is a menu of engines rather than a rate card. The Cold Email Engine targets 10 to 30 opportunities a month, the Multi-Channel Engine 30 to 50, and the ABM Engine 50+, adding LinkedIn ads, website visitor identification and landing pages. None of them carries a price.
A second menu sells Clay implementation over 30, 60 or 90 days, with support retainers once the build is done.
Who frontBrick is for
B2B companies above $1M in annual revenue that want email, LinkedIn and paid social run as one programme. The site names SaaS and tech firms, marketing and web agencies, consultancies and staffing firms.
The Clay packages suit a company with its own SDRs that wants enrichment, scoring and routing built and then supported, rather than the whole channel outsourced.
Strengths and limits
What it does well
- Sizes each outbound package by a target number of opportunities a month rather than by emails sent
- Sells Clay implementation as fixed 30, 60 and 90-day packages, so an in-house team can buy the build without the running
- Runs LinkedIn ads against the same accounts as the outreach, with a named head of performance marketing on the team
- Names six team members and their roles, including a GTM engineer who leads the AI work
Where it falls short
- The pricing page carries no figures at all, despite its 'transparent pricing' heading
- Headline numbers differ between pages: the homepage claims 85+ clients and 40K+ SQLs, the about page 50+ and 30K+
- Nothing is published on contract length, or on who keeps the domains, inboxes and Clay tables at the end
- Also sells an AI SEO content tool, frontBrick Rankz, whose product page carries a title and no content
frontBrick pricing
Nothing is priced. The pricing page lists three outbound engines by expected opportunities a month and three Clay implementation packages by length, then asks for a strategy call to discuss the investment.
The support retainers run from basic maintenance up to a dedicated GTM engineer with unlimited workflow builds, and the page notes they are available only after an implementation. How the outbound engines are billed, and for how long, is not stated.
What you keep, and what counts as a result
Domains, inboxes, data and workflows
Does not say who owns the infrastructure
We found nothing on its site about whether the sending domains, inboxes, lists and workflows are yours when the engagement ends. That is the most common answer in this directory, and it is recorded as silence, not as a finding against the company. Ask before signing.
The unit of a result
Measures itself on pipeline
This records what frontBrick publishes about itself, read in September 2026. It is not an assessment of what the company does in practice.
Verdict
Packages framed by opportunities a month, from 10 to 30 up to 50+, suit a B2B company above $1M revenue that wants outbound and LinkedIn ads aimed at the same list. The Clay packages also give a company with its own SDRs a way to buy the build without handing over the channel.
The 'transparent pricing' page carries no figures, and no term or ownership answer appears elsewhere, leaving a buyer who needs any of the three before the first call with nothing to go on. Its client and SQL counts also differ from page to page, so ask for the basis of the opportunity targets in writing.
Others worth a look
This is an independent review. frontBrick is not a client or a partner, we have no affiliate relationship with them, we earn nothing if you hire them, and nobody pays for placement in the directory. Prices were read from the company's own pages in September 2026 and change without notice.