Open surveys of marketing and content leaders, with the results live on the page and set against measured data where we have it. Every study answers one question nobody publishes a straight answer to.
Take it, and you see how you compare with everyone else after every answer.
Survey · live results
Four more studies, each built the same way. Each card says what it will ask.
AI in content production
Coming nextHow much of the content AI now makes, and where a person still signs off.
Reddit marketing
Coming nextWho works on Reddit, what survives the moderators, and whether any of it pays.
LinkedIn content
Coming nextFounder-led or company page, and which formats actually start conversations.
AI in design
Coming nextWhich design work has moved to AI, and what still needs a designer.
Six rules, the same for every study. Each study page carries its own methodology on top.
Asked of the people who do the work.
Heads of content and SEO, marketing leaders, founders and the agencies working for them. Anyone can answer, and the methodology on each study says who did.
Results live, on the page.
Charts fill in as answers arrive. Nobody has to hand over an email to see them.
Nothing drawn below 5 answers.
With three answers one person is a third of the chart, so a question says it is waiting instead of showing a percentage.
Totals only.
Names, emails and companies never sit next to an answer. A company logo appears only when its participant asked for it.
Measured where we can.
Where we hold real data, like the AI answers our tracker records, it sits beside what people say they do. A survey alone reports beliefs.
Participants first.
Everyone who answers sees how they compare as they go, and gets the full report before it is published.
