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CLAUDE.md: the orchestrator

One file, read at the start of every session. Its job is to route, not to contain everything.

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CLAUDE.md is a plain markdown file in your project folder. Claude Code reads it automatically at the start of every session, before you type anything.

That is the whole mechanism. There is no config, no syntax, no schema. It is a note to your colleague, and your colleague actually reads it.

claude
Reading CLAUDE.md…
Ready. I have your pipeline, your style rules, and the four client models. What are we writing?
You have not typed anything yet. It already knows how you work.
>Guide for VOS, keyword "inventory forecasting".
Loading Clients/VOS/. Intake first: who is the reader, and are there secondary keywords?
It asked instead of guessing, because the file told it to. That single behavior is most of the value.

The mistake almost everyone makes

The first version of a CLAUDE.md is usually a dump. Everything the person knows, in one file, in no order. It grows to 400 lines and stops working.

It stops working for a simple reason. A long file competes with itself. Rule 12 and rule 88 disagree, and neither of you noticed, because nobody reads a 400-line file top to bottom.

A dump

  • Everything in one file, no sections
  • Rules repeated in three places, slightly differently
  • Client details mixed in with global rules
  • You cannot answer "where does this rule go?"
  • Grows until nobody reads it

An orchestrator

  • Intake, pipeline, principles, file map
  • Each rule stated once, in one place
  • Client specifics live in client folders
  • Every rule has an obvious home
  • Stays short because it points elsewhere

The five sections that work

This structure comes from a file that has survived a hundred-plus articles and ten clients. Copy the shape, not the content.

# CLAUDE.md – <project> article system

## 1. Intake (never skip, never guess)
   The questions to ask before any work starts.

## 2. Pipeline (the order is fixed)
   The stages, in order, and what each hands to the next.

## 3. Non-negotiable principles
   Rules that apply to everything. Short. No exceptions listed here.

## 4. Every article ships with
   The checklist. Tables, FAQs, link counts, takeaways.

## 5. File map
   Where everything else lives, one line each.
Five headings. If a new rule does not fit under one of them, it probably belongs in a different file.

The routing test

Before adding anything to CLAUDE.md, ask: does this apply to every single thing I write? If the answer is no, it goes in a skill, a reference file, or a client folder. CLAUDE.md is a switchboard, not a warehouse.

Make it ask, not assume

The single highest-value thing in the file is the intake section. Not because the questions are clever, but because it stops the model guessing.

A guessed client means a wrong product description. A guessed reader means the wrong reading level. Both are invisible until someone who knows the client reads the draft.

Edit
CLAUDE.md
 ## 1. Intake
 
-Ask the user for details if you need them.
+Ask these and WAIT for answers. Do not assume defaults.
+
+1. Article type: guide, how-to, comparison, or roundup?
+2. Client: whose product are we promoting?
+3. Primary keyword? Secondary keywords? ("None" is valid.)
+4. Who is the reader and what do they already know?
+
+Never describe a product from memory. Read the client KB first.
"Ask if you need to" is not an instruction, it is a hope. Wait for answers is an instruction.
Challenge

Build your CLAUDE.md

120 XP+30 perfect

Answer seven questions and walk away with a real orchestrator file. Not a template with blanks in it. A working file with your client model, your voice, and your sitemap already in place. Finish this and you unlock the Architect badge.

0/7

Your company, your client, or just the topic. It becomes the title.

One sentence, and be specific. "Marketers" is useless. "The ops manager who has to fix stockouts this week" is useful.

Internal links get checked against this every session. Guessed slugs 404, and a 404 in the body is worse than one fewer link.

This decides how many internal links every article needs, and whether a CTA is allowed at all.

Get this wrong and every article sounds like it was written by the wrong company.

This is invisible on a read-through and mixes itself into a batch without anyone noticing.

Do this now

  1. 1

    Download the file you just generated and drop it in a real project folder.

    mv ~/Downloads/CLAUDE.md ~/my-content/CLAUDE.md
  2. 2

    Start Claude Code in that folder and ask it to read the file back to you.

    cd ~/my-content && claude
    > Read CLAUDE.md and tell me what you will do differently.

    You are checking that it actually loaded. If the answer is generic, you are in the wrong folder.

  3. 3

    Delete any line you would not actually enforce.

    A rule nobody enforces teaches the model that rules are optional. Fewer real rules beat more decorative ones.

Finished reading?

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