13 Claude skills for marketing teams in 2027

Key takeaways:

• In marketing terms, a skill is a written-down procedure Claude loads for one job your team repeats, such as a content plan, an SEO audit or a copy edit. You install it once and everyone who uses Claude inherits it.
• Eleven of the 13 entries come from marketing-skills.com, Corey Haines' free, MIT-licensed library of 53 marketing skills. One is HubSpot's 10-skill pack, and the first is my own service, disclosed as such.
• The library's skills all read one product-marketing context file, so install the set and run that skill first, or every other skill will ask you the same questions.
• Three outputs always need a human gate before they ship: brand voice, customer-facing claims and strategy.

Search for marketing skills Claude can run and most results are written for developers, with install commands, repo layouts and agent frameworks. The jobs themselves are ordinary marketing work: plan the content, audit the site, write the page, tighten the copy, build the email sequence, set up tracking.

This list sorts 13 options by the marketing job each one does. Eleven come from one library, marketing-skills.com, which publishes a page per skill covering what it does, when it fires and example prompts. One is HubSpot's free pack, built for the Claude app rather than Claude Code.

The first entry is busyless, my fractional Head of Content practice, and it's first because I wrote the list. I've kept it to one entry and said what it costs, so you can skip it and still get 12 free options sorted by job.

What a skill is, in marketing terms

The official definition is folders and files: a SKILL.md with instructions, plus optional reference documents and scripts. The marketing translation is more useful. A skill is the written-down version of whatever you re-explain every week, whether that's how your team scores topic ideas, what an SEO audit covers, or which claims are allowed near a customer.

Two mechanics matter for a marketing team. Every skill has a description that decides when it fires, which is how Claude picks the right one from dozens installed. And every skill is plain text you can read before you trust it. Anthropic developed the format and released it as an open standard, now documented at agentskills.io, which is why one folder can serve Claude Code, the Claude app and tools like Cursor.

Where you run them changes how you install them. Anthropic's launch announcement says skills work across the Claude apps, Claude Code and the API, and Anthropic's help center now includes the Free plan. Claude Code itself starts on the Pro plan, which matters because the biggest library below installs through it.

The 13 Claude skills for marketing teams

The table maps each entry to the job it serves, and the entries carry the detail. Eleven of the 13 come from the marketing-skills.com library; the other two are busyless, which is a service, and HubSpot's pack, which is a separate download.

One thing the table can't show: every library skill starts by reading a product-marketing context file, a single brief covering your product, ICP, competitors, customer language and voice. The library's own advice is to install the whole set and run its product-marketing skill first, so the 11 library entries here start from your positioning instead of generic advice.

1. busyless

Best for: teams that want someone to own what the skills produce, not just install them.

Disclosure first: this entry is mine, and it's a service, not a skill. I'm a fractional Head of Content, and the 12 entries below are free. What I sell is the ownership around them: deciding which jobs get a skill, setting the review gates and reading the numbers.

Overview: on my engagements, the machine side covers six jobs (research, drafting, repurposing, internal links, publishing and reporting), and nothing ships without a brief grounded in what real customers said, a human editor's pass and a voice check. Automation handles the plumbing, never the call.

The automation side is documented. For ColdIQ, 60+ workflows built a GTM tool directory that created 1,000+ pages in two months, with alternatives, integrations and discounts pages generated for each tool.

Pricing: most work starts with a $2,500 audit that takes two weeks and leaves you a 90-day plan to keep, with the fee taken off whatever you buy next. Training starts at $1,500 for a half-day workshop on your own content. AI enablement is a six-month program from $3,500 a month: every month I rework a single workflow around AI, and your team takes it over before the next one starts. If you want me to own everything, the fractional Head of Content role begins at $5,000 a month, includes production and has no fixed term.

How to start: a 30-minute call, linked at the end of this article. If the free skills below are enough for your team, I'll say so.

2. Content Strategy

Best for: deciding what to write and why, before anyone drafts.

Overview: the skill picks 3 to 5 content pillars, builds topic clusters mapped to buyer stages (awareness, consideration, decision and implementation) and mines customer research for ideas. It then scores each idea on customer impact (40%), content-market fit (30%), search potential (20%) and resources (10%), and splits the result into an editorial calendar.

Fires on: requests to plan topics, structure clusters or build a calendar.

Where it fits: the top of the production line, before any brief exists. Its pillar-and-cluster output is the raw material for topical relevance, which is earned by covering a subject in depth rather than chasing single keywords.

3. SEO Audit

Best for: diagnosing why a site isn't ranking.

Overview: the skill audits in a fixed order, because each layer depends on the one before: crawling and indexing, then technical foundations such as Core Web Vitals (LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1), then on-page, content quality and finally links. It returns prioritized findings, each with evidence and a specific fix.

Fires on: traffic drops, rankings stuck on page two, or someone saying "our SEO is bad".

Where it fits: research, as long as it sees real data. It's anecdotal, and the commenter links their own reporting tool, but one reply on Reddit made the point well: an audit skill works when it's connected to the live account through an MCP connector, not fed CSV exports.

On a large site, treat its output as the first pass of an enterprise SEO audit rather than the whole job.

4. AI SEO

Best for: getting cited in ChatGPT, Perplexity and Google's AI Overviews.

Overview: the skill audits AI visibility by running 10 to 20 revenue-relevant prompts across AI Overviews, ChatGPT and Perplexity, three to five times each, and reports results as rates such as "cited 3/5". From there it works on extractable structure, crawler policy, third-party consensus and answer accuracy, drawing on 15 reference files.

Fires on: AI-visibility questions, citation structure and content refresh decisions.

Where it fits: next to SEO Audit, not instead of it. The two reward different things, a split we lay out in GEO vs SEO, and reporting citations as a rate is the right habit because AI answers change between runs.

5. Site Architecture

Best for: page hierarchy, URL structure and internal links.

Overview: the skill plans pages, hierarchy, URLs and links before anyone picks a platform. Its rules are concrete: every important page within three clicks of the homepage, two or three levels for most SaaS and content sites, four to seven header items, and URLs that mirror the hierarchy. It also covers restructuring a site without losing traffic.

Fires on: new-site planning, adding a section, or restructuring a site that grew without a plan.

Where it fits: between strategy and drafting. Planning the hub-and-spoke links is the skill's job, while inserting them across a 200-post archive is better automated, the work an internal linking workflow does from a sitemap and a Google Sheet.

6. Copywriting

Best for: homepage, landing, pricing and feature page copy.

Overview: the skill writes copy unit by unit rather than in one pass. For the headline, subhead, CTA and each section it drafts two or three options, then keeps a line only if the reader can picture it, it can be proven true or false, and a competitor couldn't write the same sentence. It also strips common AI tells before handing the draft over.

Fires on: landing pages, rewrites and CTA work.

Where it fits: drafting, with Copy Editing behind it and a brand-voice gate before anything ships. Pricing and comparison pages are where it earns the most, since that's where lower-funnel marketing converts or doesn't.

7. Social

Best for: platform-native posts instead of one post cross-posted five ways.

Overview: the skill covers LinkedIn, X, Instagram, TikTok and Facebook: content pillars, hooks, carousels, short-form video scripts, calendars and social listening. It extracts 5 to 10 content atoms from each long-form piece rather than starting every post from zero, and recommends 30 minutes a day replying to comments.

Fires on: post planning, repurposing for platforms and distribution calendars.

Where it fits: distribution, downstream of drafting. On LinkedIn especially, the skill's pillars only work inside a LinkedIn content strategy that decides who posts and why.

8. Emails

Best for: lifecycle sequences with triggers and timing, not just copy.

Overview: the skill designs welcome, nurture, onboarding, re-engagement, billing and win-back flows, mapping each email to a trigger, a send delay and one goal. Its defaults are specific: a welcome sequence of 5 to 7 emails over 12 to 14 days, re-engagement of 3 or 4 emails after 30 to 60 days of inactivity, and subject lines of 40 to 60 characters.

Fires on: sequence design, nurture planning and re-engagement campaigns.

Where it fits: lifecycle marketing, where the sequence logic matters as much as the words. Treat the defaults as a starting point and check them against your own open and click data.

9. Copy Editing

Best for: tightening copy you already have.

Overview: the skill first picks a mode: rebuild generic or AI-sounding copy from the underlying facts, restore copy that has a real voice, or make a point edit to one line. It then runs seven sweeps in order (Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion and Zero Risk) and marks a missing fact as [NEED: ...] rather than inventing one.

Fires on: "tighten this", pre-publication passes and refreshes of decayed pages.

Where it fits: the pass between draft and ship. The [NEED: ...] habit is the most useful part, because it turns a gap in the copy into a question for a person instead of a confident guess.

10. Image

Best for: blog heroes, social graphics, OG images and banners.

Overview: the skill matches the method to the job: AI generation for original heroes and lifestyle scenes, Canva or Figma for templated brand assets, and real screenshots for product UI, because AI models invent interfaces. It writes 40 to 80 word prompts, sets platform dimensions (1200x630 for blog heroes and OG images) and compresses heroes to under 200KB.

Fires on: campaign imagery, social visuals and asset variations.

Where it fits: production for the visuals every post needs. Generation runs on whichever image APIs you connect, so the skill directs the work and the output still needs a designer's eye for anything customer-facing.

11. Video

Best for: choosing how to make a marketing video, then making it.

Overview: the skill picks the approach before the tool: programmatic frameworks such as Remotion for templated or batch video, generation models such as Veo 3 or Runway for B-roll, avatars such as HeyGen or Synthesia for talking heads, and editors such as Descript or CapCut for cutting long recordings into clips. It rules out AI generation for product UI and readable on-screen text, because models invent both.

Fires on: demos, explainers, social clips and repurposing existing footage.

Where it fits: teams sitting on webinar recordings. The rendering happens in the tools it chooses, so budget for those subscriptions separately.

12. Analytics

Best for: tracking that answers real questions.

Overview: the skill builds tracking plans, GA4 and Google Tag Manager setups, event naming conventions and UTM standards, starting from the decisions the data has to inform. Events follow an object-action pattern such as signup_completed, get validated in GA4 DebugView before publishing, and anything that doesn't feed a decision is left out.

Fires on: tracking-plan requests, UTM cleanups and reporting setup.

Where it fits: the measurement layer every other skill gets judged against. If your analytics are messy, this skill will do more for you than any drafting skill on the list.

13. HubSpot marketer's pack

Best for: a ready-made set for teams who work in the Claude app, not Claude Code.

Overview: HubSpot's Marketer's Claude Skills Library is a zip of 10 skills, from a LinkedIn Post Generator and an ICP Builder to a Campaign Deck Builder that turns performance data into a .pptx. Its Product Marketing Audit scores a page from 0 to 100 across 10 weighted dimensions, and its Skill Architect helps you build skills of your own.

HubSpot's pack installs the app way: upload the zip under Customize > Skills and toggle it on, which HubSpot says takes 60 seconds. Expect to customize brand voice, ICP and positioning, because HubSpot says the scaffolding is done and those details aren't.

Fires on: whichever of the ten you enable, from content ideas to pitch decks.

Where it fits: the first download for a team that doesn't use a terminal. One exception: the Webinar Content Engine needs a Claude API key and a Google Cloud project, a one-time setup HubSpot puts at about 10 minutes.

Where the marketing skills Claude runs still need a human gate

Three kinds of output from Claude marketing skills need a person's sign-off before they ship, however good the skill. The gate is the point, not a caveat.

Brand voice comes first. Copywriting and Social produce drafts near your voice, and the pass that decides what actually goes out belongs to whoever owns that voice. Customer-facing claims come second: any number, promise or comparison headed for a customer needs someone who will vouch for it, because a confident wrong claim costs more than a slow right one.

Strategy is the third. Content Strategy and HubSpot's planning skills lay out options clearly and make none of the decisions, so the gate there is sign-off: the plan ships when a named person approves it.

Copy Editing's [NEED: ...] markers make the claims gate easier, because they show the reviewer exactly where a fact is missing. That still leaves someone to answer them.

How to install both libraries

Which route you take depends on where your team works. Claude Code skills for marketing install from inside Claude Code, and the marketing-skills.com library is one of them, while HubSpot's pack is built for the Claude app. The first two commands below put all 53 marketing skills Claude Code can use from that library into one install.

1. In Claude Code, add the library as a plugin with /plugin marketplace add coreyhaines31/marketingskills, then /plugin install marketing-skills.
2. Or copy the folders into a project with npx skills add coreyhaines31/marketingskills -a claude-code, so the skills ship with the repo and the whole team gets them.
3. Run the product-marketing skill first, so every other skill reads your context file instead of asking again.
4. For the HubSpot Claude skills, download the zip, open Customize > Skills in the Claude app, click "+", upload it and toggle it on.
5. Give each new skill one real job from this week and compare the output with what your team would have shipped.

Because the format is a shared standard, a single library folder can also be zipped and uploaded to the Claude app the same way. The library's skills reference each other by name, though, so they work best installed together in Claude Code.

Build your first one in the free course

My course sets the threshold low: write the skill on the second explanation of a procedure, not the fifth. The free course is six modules and 27 lessons with no signup, and one lesson shows how to move a long procedure out of CLAUDE.md into a skill that loads only when needed. Each module also ends in a download, six in all, from a generated CLAUDE.md to a five-pass editing SOP.

If what your team needs is an owner for the whole system rather than more skills, that's a different conversation. Book a call, and if the free libraries are enough, the call ends with that answer.